MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Marketing Strategies
Market Spotlight: Italy
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By: Reagan Evans
August 30, 2016
Market Spotlight: Italy

Skyrocketing e-commerce adoption. High customer loyalty. Adventurous, curious consumers. For new brands entering Italy, that’s amore!

Marketing Strategies
Market Spotlight: Spain
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By: Dominic Dithurbide
August 26, 2016
Market Spotlight: Spain

The market’s economy is thriving and its residents are shopping online more than ever. For expanding companies, Spain has a lot to offer.

Marketing Strategies
What the Rio Olympics Can Teach Your Company
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By: Reagan Evans
August 11, 2016
What the Rio Olympics Can Teach Your Company

Just like 2016 Olympics broadcasters, companies should deliver locally-resonant content if they want to delight global consumers.

Marketing Strategies
The Secrets to Identifying New Global Markets
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By: Dominic Dithurbide
August 09, 2016
The Secrets to Identifying New Global Markets

Discovering new markets to serve online isn’t as hard as you think. Our SVP and analyst share MotionPoint’s exclusive insights.

Marketing Strategies
Sell and Ship Like a Pro In Global Markets
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By: MotionPoint
Sell and Ship Like a Pro In Global Markets

The fourth and final installment of our free Trendbook e-book series is now available.

Marketing Strategies
Generating Success Through Tailored Content
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By: MotionPoint
Generating Success Through Tailored Content

Our Global Growth analyst shares five powerful trends with financial services companies.

Marketing Strategies
Market Spotlight: France
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By: Reagan Evans
July 29, 2016
Market Spotlight: France

French consumers love shopping online, particularly on cross-border e-commerce sites. Learn how to woo them in this report.

Marketing Strategies
Speaking Miami’s Language via Mobile
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By: MotionPoint
July 18, 2016
Speaking Miami’s Language via Mobile

Companies should court mobile-first consumers in their preferred languages, our SVP says.

Marketing Strategies
Fluency Delivers Success for Expanding Companies
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By: MotionPoint
July 07, 2016
Fluency Delivers Success for Expanding Companies

Our SVP’s thought leadership was featured in Advertising Week and The Huffington Post.

Marketing Strategies
Avoiding Fraud While Serving Global Markets
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By: Reagan Evans
June 23, 2016
Avoiding Fraud While Serving Global Markets

Some common sense tips, from one of our Global Growth analysts.

Marketing Strategies
Banks + Digital Marketing = New Global Customers
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By: MotionPoint
June 10, 2016
Banks + Digital Marketing = New Global Customers

A MotionPoint exec offers four tips to help financial services companies expand into new markets.

Marketing Strategies
New Heights, Customers Await Mobile-Savvy Airlines
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By: Dominic Dithurbide
June 02, 2016
New Heights, Customers Await Mobile-Savvy Airlines

The mobile web presents untapped opportunities to woo international passengers.

Marketing Strategies
Cultural Fluency in Global Marketing (Part 2)
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By: Dominic Dithurbide
June 01, 2016
Cultural Fluency in Global Marketing (Part 2)

Uncover powerful ways to boost global brand awareness in the conclusion of our two-part blog series.

Marketing Strategies
Cultural Fluency in Global Marketing (Part 1)
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By: Dominic Dithurbide
May 25, 2016
Cultural Fluency in Global Marketing (Part 1)

Discover how to engage international customers in authentic ways online, in this first installment of our two-part series.

Marketing Strategies
The Importance of Locally-Preferred Payment Options
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By: MotionPoint
May 17, 2016
The Importance of Locally-Preferred Payment Options

E-commerce companies win big when they support global customers' preferred payment platforms at checkout, writes a MotionPoint exec.

Marketing Strategies
China: The Sky Isn’t Falling
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By: Reagan Evans
May 12, 2016
China: The Sky Isn’t Falling

China’s economic growth is slowing. Analysts are glooming and dooming. But our expert has a different perspective.