MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Marketing Strategies
Meet the ‘V4’—Four Emerging Markets That Can Boost Your Company’s Growth
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By: Reagan Evans
August 06, 2015
Meet the ‘V4’—Four Emerging Markets That Can Boost Your Company’s Growth

The V4 represents the fifth-largest economy in Europe and the twelfth-largest in the world. Discover how your company can engage this thriving market with localized online experiences.

Marketing Strategies
What Can Your Company Learn from Disney’s Newest Theme Park?
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By: Dominic Dithurbide
July 28, 2015
What Can Your Company Learn from Disney’s Newest Theme Park?

Shanghai Disneyland will be the crown jewel in the resort’s offerings when it debuts. Organizations expanding overseas can learn from Disney’s eye for detail and cultural sensitivity.

Marketing Strategies
Russia Becomes an Ideal Market as E-Payment Options Mature
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By: Dominic Dithurbide
July 15, 2015
Russia Becomes an Ideal Market as E-Payment Options Mature

Our thorough analysis of the region, and the positive changes we’re seeing in its economies and policies, lead us to be quite bullish on Russian and the CIS.

Marketing Strategies
Chinese ‘Ghost Malls’ Present Opportunities for Online Business
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By: Dominic Dithurbide
July 01, 2015
Chinese ‘Ghost Malls’ Present Opportunities for Online Business

Chinese shoppers are abandoning shopping centers in droves, increasingly looking online for better products and prices. But there’s a silver lining for Western brands.

Marketing Strategies
Localizing Smartphone Content for the UK Gets Powerful Results
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By: Reagan Evans
June 24, 2015
Localizing Smartphone Content for the UK Gets Powerful Results

Localizing English-language sites for British audiences is a key contributor to an e-commerce site’s success. See how a brand’s credibility, and sales, improve in our exclusive analysis.

Marketing Strategies
Growing Economy and Empowered Consumers Make Colombia an Emerging Online Market
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By: Reagan Evans
May 27, 2015
Growing Economy and Empowered Consumers Make Colombia an Emerging Online Market

Brands are expanding into Colombia, thanks to economic growth and governmental reform. MotionPoint clients are seeing surges in web traffic and revenue from the market.

Marketing Strategies
Are You Embracing Omnichannel? Don’t Leave $1.5 Trillion Behind
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By: Reagan Evans
April 15, 2015
Are You Embracing Omnichannel? Don’t Leave $1.5 Trillion Behind

Omnichannel retail is receiving lots of attention in the American media. But few are discussing a domestic market that’s primed for omnichannel: U.S. Hispanics.