MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Marketing Strategies
E-Book: Optimizing Your Translated Websites for Global Success
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By: MotionPoint
October 23, 2017
E-Book: Optimizing Your Translated Websites for Global Success

Learn how to deliver great localized customer experiences that increase site traffic, engagement and customer trust.

Marketing Strategies
Customer Story: U.S. Manufacturer Earns Customer Loyalty in Latin America
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By: Dominic Dithurbide
October 19, 2017
Customer Story: U.S. Manufacturer Earns Customer Loyalty in Latin America

This MotionPoint customer builds deeper relationships with distributors and customers through high-quality website and document translations.

Marketing Strategies
For Marketers, ‘Going Lean’ Can Sometimes Cut to the Quick
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By: MotionPoint
October 16, 2017
For Marketers, ‘Going Lean’ Can Sometimes Cut to the Quick

Most marketing teams are outclassed by website translation projects. But they don’t have to be, our EVP says.

Marketing Strategies
Is Your Translation Vendor Digital-Ready?
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By: Reagan Evans
October 12, 2017
Is Your Translation Vendor Digital-Ready?

Traditional translation agencies don’t understand digital-first channels, and can’t keep up with the pace of online business.

Marketing Strategies
3 Ways MotionPoint Improves Conversion Rates for Localized Websites
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By: Reagan Evans
October 05, 2017
3 Ways MotionPoint Improves Conversion Rates for Localized Websites

Increase conversion rates and reduce complexity and costs, thanks to MotionPoint's world-class technologies and experience.

Marketing Strategies
How MotionPoint Handles Localization and Customization
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By: Jessica Rivera
October 03, 2017
How MotionPoint Handles Localization and Customization

Our flexible technologies and technical know-how create highly engaging—and highly relevant—websites for global customers.

Marketing Strategies
E-Book: Discover the ‘Secret Sauce’ to Global Digital Marketing
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By: MotionPoint
September 28, 2017
E-Book: Discover the ‘Secret Sauce’ to Global Digital Marketing

It takes more than linguistic fluency to authentically engage your global online customers.

Marketing Strategies
‘Cultural Fluency’ Transforms Site Visitors Into Customers
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By: MotionPoint
September 20, 2017
‘Cultural Fluency’ Transforms Site Visitors Into Customers

Translated websites that showcase a knowledge of local shopping preferences generate customer trust and conversions, our EVP says.

Marketing Strategies
The Value of Multilingual Multichannel
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By: Reagan Evans
August 30, 2017
The Value of Multilingual Multichannel

Translating your website is a great first step, but to drive further growth in global markets, you should translate content across all channels.

Marketing Strategies
How a Lean Marketing Team Achieved Global Success Online
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By: Reagan Evans
June 21, 2017
How a Lean Marketing Team Achieved Global Success Online

Discover how a multinational manufacturer's small marketing team served global customers, while eliminating operational complexities and costs.

Marketing Strategies
Key Questions Marketers Must Ask Before Their Company Goes Global
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By: MotionPoint
Key Questions Marketers Must Ask Before Their Company Goes Global

To succeed in online global markets, marketing teams must assess customer demands—and create a plan to smartly engage them.

Marketing Strategies
Global Smartphone Owners Represent ‘Real Opportunity’ for Travel Marketers
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By: MotionPoint
May 01, 2017
Global Smartphone Owners Represent ‘Real Opportunity’ for Travel Marketers

Targeting mobile-first international travelers boosts global brand awareness and sales, a MotionPoint exec says.

Marketing Strategies
Amazon Acquisition to Improve Growth in Middle East
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By: MotionPoint
March 30, 2017
Amazon Acquisition to Improve Growth in Middle East

Opportunities abound for the e-commerce powerhouse, says MotionPoint’s EVP.

Marketing Strategies
Breaking Into China: Seizing Opportunities and Mitigating Risks (Part 2)
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By: Reagan Evans
February 22, 2017
Breaking Into China: Seizing Opportunities and Mitigating Risks (Part 2)

Here's a quick-start guide to creating authentic e-commerce experiences for the Chinese market—while avoiding costly pitfalls.

Marketing Strategies
Breaking Into China: Seizing Opportunities and Mitigating Risks (Part 1)
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By: Reagan Evans
February 16, 2017
Breaking Into China: Seizing Opportunities and Mitigating Risks (Part 1)

As middle-class prosperity and Internet penetration continues to soar, China thrives as an expansion-worthy market.

Marketing Strategies
‘Cultural Fluency’ Helps Hoteliers Win in Global Markets
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By: MotionPoint
February 07, 2017
‘Cultural Fluency’ Helps Hoteliers Win in Global Markets

Success in international markets requires businesses to “go local” with their promotions, messaging and more.