MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Marketing Strategies
Maximizing Impact and Performance in Global Markets
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By: Omar El Ali
January 31, 2017
Maximizing Impact and Performance in Global Markets

Discover best practices and innovative technologies that drive new global customers to your translated websites.

Marketing Strategies
What Do Your International Customers Want? (Part 1: France, Germany and Japan)
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By: Victoria Bloyer
January 12, 2017
What Do Your International Customers Want? (Part 1: France, Germany and Japan)

If your company is expanding into global online markets in 2017, this analysis on international buying personas may prove valuable.

Marketing Strategies
Successful Retailers are Expanding Into Global Markets in 2017
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By: Dominic Dithurbide
December 20, 2016
Successful Retailers are Expanding Into Global Markets in 2017

Discover best practices to help your company earn new market share next year.

Marketing Strategies
The Power of Social, and Serving Overseas Consumers
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By: Dominic Dithurbide
December 06, 2016
The Power of Social, and Serving Overseas Consumers

Is your company expanding to new global markets in 2017? You’ll need to get fluent in their languages—and their social networks.

Marketing Strategies
Omnichannel is a Winning Strategy for Serving Spanish-Speaking Hispanics
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By: MotionPoint
November 30, 2016
Omnichannel is a Winning Strategy for Serving Spanish-Speaking Hispanics

U.S. Hispanics often remain an untapped, underserved market among many retailers. Learn how to dazzle these consumers in our new e-book.

Marketing Strategies
Win in Mobile-First Markets with This New E-Book
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By: MotionPoint
November 09, 2016
Win in Mobile-First Markets with This New E-Book

Global smartphone adoption is skyrocketing. Are you leveraging this trend to maximize mobile e-commerce sales?

Marketing Strategies
Avoid Disastrous ‘Cultural Disconnects’ When Entering New Markets
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By: MotionPoint
Avoid Disastrous ‘Cultural Disconnects’ When Entering New Markets

Companies armed with cultural knowledge can position themselves for great success in global online markets. Learn more in our new e-book.

Marketing Strategies
Serving France Online During the 2016 Holiday Season
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By: Francesco Rocchi
November 04, 2016
Serving France Online During the 2016 Holiday Season

Our free report shares data-driven market intelligence and insights to help serve French consumers during the holidays—and into 2017.

Marketing Strategies
South Korea, In the Spotlight
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By: MotionPoint
November 01, 2016
South Korea, In the Spotlight

MotionPoint’s new e-book demystifies this thriving Asian market, and offers tips on how to smartly serve its hyper-connected consumers.

Marketing Strategies
Improve Holiday 2016 Sales By Serving Hispanics, Online
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By: Victoria Bloyer
October 31, 2016
Improve Holiday 2016 Sales By Serving Hispanics, Online

Discover ways to dazzle Hispanics during the holidays—and throughout 2017—with our free marketing report.

Marketing Strategies
Supercharge Your Holiday Sales in Spain
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By: Omar El Ali
October 20, 2016
Supercharge Your Holiday Sales in Spain

This holiday season, companies can win big by serving Spaniards online. Discover local customs and buying habits in our free report.

Marketing Strategies
Serving New Customers Is Now Painless for Insurance CIOs
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By: Reagan Evans
October 11, 2016
Serving New Customers Is Now Painless for Insurance CIOs

As insurance companies expand to serve new customers, technical challenges can abound. But solutions exist to eliminate risk.

Marketing Strategies
Health Insurers Gain Ground By Serving a Broader Market Online
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By: Dominic Dithurbide
September 29, 2016
Health Insurers Gain Ground By Serving a Broader Market Online

Savvy insurers are attracting and serving new customers more profitably with multi-lingual websites and portals.

Marketing Strategies
With Mobile, the Sky’s the Limit
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By: MotionPoint
September 21, 2016
With Mobile, the Sky’s the Limit

A MotionPoint exec shares several smart ways airlines can best serve globe-trotting smartphone owners.

Marketing Strategies
‘If I Knew Then…’
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By: MotionPoint
September 13, 2016
‘If I Knew Then…’

MotionPoint’s CEO shares insights on how he welcomed outside perspectives to improve the business.

Marketing Strategies
Emerging Online Markets: The New Frontier for Travel & Hospitality
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By: Reagan Evans
September 02, 2016
Emerging Online Markets: The New Frontier for Travel & Hospitality

Businesses in the travel industry are winning big by courting the rapidly-growing middle class in international markets.