MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Marketing Strategies
How to Choose a Portal Translation Solution for the Long Run
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By: Reagan Evans
January 08, 2020
How to Choose a Portal Translation Solution for the Long Run

The complex technologies powering your secure login experiences will evolve over time. Here’s how to find a translation solution that will effortlessly keep up.

Marketing Strategies
6 Valuable Tips for Choosing the Right Portal Localization Solution
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By: Reagan Evans
December 24, 2019
6 Valuable Tips for Choosing the Right Portal Localization Solution

Localizing secure login experiences is more challenging that most people realize. Here are six ways to find the right vendor for your needs.

Marketing Strategies
6 Pitfalls to Avoid During Portal Translation Projects
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By: Reagan Evans
December 18, 2019
6 Pitfalls to Avoid During Portal Translation Projects

Many translation vendors claim they can localize secure customer portals, but they’re often outclassed by complex technical and operational demands.

Marketing Strategies
Guide Graphic: When Is the Right Time to Redesign Your Website?
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By: Nathan Lucas
December 13, 2019
Guide Graphic: When Is the Right Time to Redesign Your Website?

This practical flow chart can reveal several timely—and engagement-boosting—reasons to launch a website redesign project.

Marketing Strategies
‘DIY’ Portal Translation Projects Pose Risks to Growing Companies
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By: Reagan Evans
December 11, 2019
‘DIY’ Portal Translation Projects Pose Risks to Growing Companies

Managing the complex processes of localizing customer portals often generates overwhelming costs and effort for in-house teams.

Marketing Strategies
Localizing Secure Login Experiences and Portals with the Proxy Approach
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By: Dominic Dithurbide
December 04, 2019
Localizing Secure Login Experiences and Portals with the Proxy Approach

Proxy-based solutions eliminate effort, reduce costs and increase engagement among customers, partners and staff.

Marketing Strategies
10 Ways to Generate Value, Impact and Results with Website and Digital Content Translation
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By: Reagan Evans
November 13, 2019
10 Ways to Generate Value, Impact and Results with Website and Digital Content Translation

Get smart on the challenges of online localization—and how to elegantly sidestep them—in these great posts from Q2.

Marketing Strategies
Translate Your Website and Omnichannel for a Seamless Global ‘B2B2C’ Experience
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By: Reagan Evans
September 11, 2019
Translate Your Website and Omnichannel for a Seamless Global ‘B2B2C’ Experience

Localization is vital for B2B companies leveraging B2C technologies to boost conversions and revenue in global markets.

Marketing Strategies
The Business Impact of Translating Online Portals and Other Secure Digital Experiences
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By: Dominic Dithurbide
September 04, 2019
The Business Impact of Translating Online Portals and Other Secure Digital Experiences

Localizing login-protected experiences for customers, business partners and employees creates a seamless CX that can boost trust and revenue.

Marketing Strategies
Localizing Your CX Increases Conversions on Global Virtual Marketplaces
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By: Reagan Evans
August 28, 2019
Localizing Your CX Increases Conversions on Global Virtual Marketplaces

International customers crave more product information as they shop their regions’ retail marketplaces. Translate your website to boost global sales.

Marketing Strategies
Infographic: Using Portuguese to Engage Online Brazilians
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By: Nathan Lucas
August 21, 2019
Infographic: Using Portuguese to Engage Online Brazilians

Brazil’s diversified economy has primed the country to be one of the 21st century’s leading global markets.

Marketing Strategies
Guide Graphic: The United States as Linguistic Melting Pot
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By: Nathan Lucas
August 14, 2019
Guide Graphic: The United States as Linguistic Melting Pot

English may be the country’s dominant language, but millions of people speak other languages in their communities, and at home.

Marketing Strategies
Guide Graphic: Localization Tips for Marketing Teams
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By: Nathan Lucas
August 07, 2019
Guide Graphic: Localization Tips for Marketing Teams

Prepare your Marketing teams for a digital translation project with these localization tips.

Marketing Strategies
Guide Graphic: When Bad Translation Happens to Good Brands
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By: Nathan Lucas
July 31, 2019
Guide Graphic: When Bad Translation Happens to Good Brands

Avoid costly localization mistakes by using only experienced translation vendors.

Marketing Strategies
Guide Graphic: Localization Tips for Design, IT and Development
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By: Nathan Lucas
July 24, 2019
Guide Graphic: Localization Tips for Design, IT and Development

This checklist can help prepare your design and technical teams for a website localization project.

Marketing Strategies
Guide Graphic: Preparing for Your Multilingual Redesign with MotionPoint
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By: MotionPoint
July 17, 2019
Guide Graphic: Preparing for Your Multilingual Redesign with MotionPoint

Discover how MotionPoint localizes your customer experience before, during and after a redesign.