MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Marketing Strategies
Guide Graphic: Get Your Website Design Translation-Ready
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By: MotionPoint
September 24, 2018
Guide Graphic: Get Your Website Design Translation-Ready

Use these design and development best practices to save time and money on website translation.

Marketing Strategies
Video: Four Reasons to Translate Your Website
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By: Nathan Lucas
September 19, 2018
Video: Four Reasons to Translate Your Website

Discover four important business and marketing reasons to make website translation a high priority for your global expansion.

Marketing Strategies
International SEO Helps Boost Multilingual Website Performance
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By: MotionPoint
August 27, 2018
International SEO Helps Boost Multilingual Website Performance

Apparel retailers serving global customers need a strong SEO strategy stay relevant, our expert says.

Marketing Strategies
Infographic: U.S. Healthcare Organizations Shouldn’t Ignore Spanish Speakers
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By: Nathan Lucas
August 21, 2018
Infographic: U.S. Healthcare Organizations Shouldn’t Ignore Spanish Speakers

In America, Spanish-speaking Hispanics have enormous buying power, yet remain an underserved market by most healthcare organizations.

Marketing Strategies
An Introduction: How MotionPoint Localizes Mobile Application Content
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By: MotionPoint
August 07, 2018
An Introduction: How MotionPoint Localizes Mobile Application Content

Mobile-first global customers expect great user experiences on their devices of choice, in their preferred languages.

Marketing Strategies
Is Your Customer’s Journey Properly Localized for Global Markets?
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By: Reagan Evans
July 19, 2018
Is Your Customer’s Journey Properly Localized for Global Markets?

Using MotionPoint's solution to present relevant, persuasive experiences in customers’ preferred languages can help convert your international customers.

Marketing Strategies
Portal Websites: The Forgotten Piece of Website Translation
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By: Reagan Evans
June 14, 2018
Portal Websites: The Forgotten Piece of Website Translation

When your company neglects to translate these important sections of your site, global customers can become confused—and may never come back.

Marketing Strategies
Infographic: Global Growth of French Makes It the ‘Language of the Future’
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By: Nathan Lucas
June 13, 2018
Infographic: Global Growth of French Makes It the ‘Language of the Future’

Within a few decades, the global number of French speakers will increase by nearly 220%.

Marketing Strategies
Infographic: German’s Powerful Linguistic Role In Europe
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By: Nathan Lucas
June 12, 2018
Infographic: German’s Powerful Linguistic Role In Europe

Now more than ever, the influence of the German language can't be ignored, especially when serving online customers in the EU.

Marketing Strategies
Infographic: The Buying Power of Japanese-Speaking Consumers
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By: Nathan Lucas
Infographic: The Buying Power of Japanese-Speaking Consumers

Discover why Japan is a market worth supporting with localized content, especially online.

Marketing Strategies
Guide Graphic: 8 Tips to Make Your Small Marketing Team Seem Much Bigger
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By: Nathan Lucas
June 11, 2018
Guide Graphic: 8 Tips to Make Your Small Marketing Team Seem Much Bigger

Increase your team’s effectiveness by rethinking your approach to content ideation and utilization.

Marketing Strategies
5 Reasons Why Your International Site Isn’t Living Up to Expectations
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By: MotionPoint
5 Reasons Why Your International Site Isn’t Living Up to Expectations

The conversation around international SEO should be about more than just domain structures.

Marketing Strategies
The Importance of Speed for Global Business
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By: MotionPoint
May 31, 2018
The Importance of Speed for Global Business

Speed-to-market is critical to success in global markets. Learn why traditional translation vendors just can’t keep up.

Marketing Strategies
When Was the Last Time You Checked Your Translated Websites?
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By: Reagan Evans
May 29, 2018
When Was the Last Time You Checked Your Translated Websites?

You can’t solve problems on your localized websites if you don’t know they’re there.

Marketing Strategies
Brand Consistency: How Great Translations Drive Customer Loyalty and Revenue
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By: Dominic Dithurbide
May 24, 2018
Brand Consistency: How Great Translations Drive Customer Loyalty and Revenue

Customers notice when a company offers vastly different or confusingly varied online experiences in different countries. Consistency is key.

Marketing Strategies
B2B Companies Should Consider Transactional Websites for Global Markets
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By: Reagan Evans
May 22, 2018
B2B Companies Should Consider Transactional Websites for Global Markets

There are many reasons why B2B companies should consider adding e-commerce components to their websites—especially as they enter new global markets.