MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Marketing Strategies
How Insurers Improve Hispanic Health Through Website Translation
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By: Reagan Evans
March 17, 2021
How Insurers Improve Hispanic Health Through Website Translation

Organizations are saving lives and increasing member acquisition by using a best-in-class digital translation solution.

Marketing Strategies
Translation & Vaccination: How Drugstores Can Help Save Marginalized Communities
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By: Jessica Rivera
March 09, 2021
Translation & Vaccination: How Drugstores Can Help Save Marginalized Communities

Providing Covid-19 vaccination content in patients’ preferred languages makes all the difference.

Marketing Strategies
Translation Can Eliminate Inequalities in U.S. Covid-19 Vaccinations
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By: MotionPoint
March 08, 2021
Translation Can Eliminate Inequalities in U.S. Covid-19 Vaccinations

Learn how drugstores and other retail healthcare providers can close the growing ‘vaccination gap’ within minority communities.

Marketing Strategies
3 Digital Localization Trends for Banks & Credit Unions
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By: Jessica Rivera
January 20, 2021
3 Digital Localization Trends for Banks & Credit Unions

Banks, credit unions and other financial institutions can improve their CX and revenue by tapping into these three opportunities.

Marketing Strategies
MotionPoint’s Omnichannel Translation Capabilities
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By: Reagan Evans
January 06, 2021
MotionPoint’s Omnichannel Translation Capabilities

Localize your multichannel content for global & multilingual markets, while minimizing costs and operational complexity.

Marketing Strategies
Standardization vs. Customization: Striking the Right Balance (Part 3)
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By: Dominic Dithurbide
October 28, 2020
Standardization vs. Customization: Striking the Right Balance (Part 3)

Discover how to use a hybrid standardization-customization approach to create an engaging localized UX—while saving money, too.

Marketing Strategies
The Importance of ‘Digital Experience’ for B2B Companies
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By: Dominic Dithurbide
August 26, 2020
The Importance of ‘Digital Experience’ for B2B Companies

To remain relevant and reach new buyers, B2B sellers must leverage this important marketing strategy.

Marketing Strategies
Companies Engaging Hispanics Win Big In the U.S.—and Beyond
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By: Jessica Rivera
August 19, 2020
Companies Engaging Hispanics Win Big In the U.S.—and Beyond

The U.S. Hispanic market is one of the fastest growing segments of the U.S. economy. Stand out and reach them with Spanish-language content online.

Marketing Strategies
Video: 3 Ways to Make Your Website Redesign Global-Ready
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By: Nathan Lucas
July 22, 2020
Video: 3 Ways to Make Your Website Redesign Global-Ready

Follow these simple tips to reduce complexity and save money localizing your website for global customers.

Marketing Strategies
Give Your Regional Marketers Full Control Over Content, In Any Language
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By: Reagan Evans
July 08, 2020
Give Your Regional Marketers Full Control Over Content, In Any Language

MotionPoint’s proxy-based translation solution lets hotels, resorts and other hospitality companies customize content for local markets.

Marketing Strategies
Comprehensive, Cost-Saving Portal Translation with MotionPoint
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By: Reagan Evans
April 29, 2020
Comprehensive, Cost-Saving Portal Translation with MotionPoint

Discover how our superior content-detection and content-parsing technologies deliver affordable, fully localized portals and secure login areas.

Marketing Strategies
The Value of Website Translation in the Era of COVID-19
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By: Jessica Rivera
March 17, 2020
The Value of Website Translation in the Era of COVID-19

During this pandemic, localizing digital experiences for multilingual customers has become more important than ever.

Marketing Strategies
5 Ways to Increase Conversions in International & Multilingual Markets
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By: Reagan Evans
February 19, 2020
5 Ways to Increase Conversions in International & Multilingual Markets

Effectively engaging multilingual customers requires a thoughtful approach to content, site design and localization.

Marketing Strategies
4 Major Challenges of Portal Translation, and 3 Ways to Overcome Them
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By: Reagan Evans
February 12, 2020
4 Major Challenges of Portal Translation, and 3 Ways to Overcome Them

Discover the common pitfalls of localizing secure login areas—and the characteristics to look for in a superior translation solution.

Marketing Strategies
MotionPoint’s Unique Approach to Portal Translation
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By: Dominic Dithurbide
February 05, 2020
MotionPoint’s Unique Approach to Portal Translation

Learn how our world-class linguists and technologies deliver seamlessly localized user experiences for complex, secure login areas

Marketing Strategies
Translating Secure Customer Portals Improves Your CX and Conversions
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By: Jessica Rivera
January 22, 2020
Translating Secure Customer Portals Improves Your CX and Conversions

Discover the value of localizing your company’s secure customer support portal to drive engagement, dazzle buyers and more.