MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Marketing Strategies
The 8 Challenges of Lean Marketing Teams
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By: Reagan Evans
May 21, 2018
The 8 Challenges of Lean Marketing Teams

Discover the consistent and proven best practices that can make the most of your resources to drive outstanding business results.

Marketing Strategies
How to Avoid Making Translation Faux Pas In Your Marketing
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By: Dominic Dithurbide
May 18, 2018
How to Avoid Making Translation Faux Pas In Your Marketing

When it comes to communicating with global customers, translation errors aren’t just awkward—they’re costly to your bottom line.

Marketing Strategies
Infographic: The Skyrocketing Use of Chinese Around the World
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By: Nathan Lucas
May 17, 2018
Infographic: The Skyrocketing Use of Chinese Around the World

One in six people worldwide speak Mandarin. One in five internet users are fluent in Chinese.

Marketing Strategies
Infographic: Arabic On the Internet Is Rapidly Growing
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By: Nathan Lucas
May 16, 2018
Infographic: Arabic On the Internet Is Rapidly Growing

Arabic is the fifth most spoken language in the world.

Marketing Strategies
Infographic: Russian Is Used More and More Online
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By: Nathan Lucas
May 15, 2018
Infographic: Russian Is Used More and More Online

Russian is spoken by more than 260 million people worldwide.

Marketing Strategies
Infographic: Discover the Influence of Canada’s French Speakers
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By: Nathan Lucas
May 11, 2018
Infographic: Discover the Influence of Canada’s French Speakers

About 20% of Canadians consider French their native language.

Marketing Strategies
Infographic: Learn About the World’s Growing Spanish-Speaking Population
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By: Nathan Lucas
May 10, 2018
Infographic: Learn About the World’s Growing Spanish-Speaking Population

By 2050, the U.S. will be home to more native Spanish speakers than any other country.

Marketing Strategies
Reaching and Serving Global Travelers Through Mobile
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By: MotionPoint
May 09, 2018
Reaching and Serving Global Travelers Through Mobile

Mobile travel sales are expected to surpass $100 billion by 2020, our EVP writes.

Marketing Strategies
Creating an Outstanding Localized Experience for Travelers
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By: Reagan Evans
May 01, 2018
Creating an Outstanding Localized Experience for Travelers

Leverage content and your regional teams to add a personal touch.

Marketing Strategies
Translating Your B2B Website for Spanish-Speaking Business Owners
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By: Reagan Evans
April 27, 2018
Translating Your B2B Website for Spanish-Speaking Business Owners

Hispanic-owned businesses are a significant segment of the U.S. market. Tap that lucrative, growing B2B sector by translating your website into Spanish.

Marketing Strategies
How to Serve Global Travelers with Unique, Localized Content
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By: Dominic Dithurbide
April 24, 2018
How to Serve Global Travelers with Unique, Localized Content

Localizing your website, social media and other digital marketing content can tell your business’ story in compelling ways—and drive business.

Marketing Strategies
MotionPoint: Effortless Website Translation for Travel & Hospitality
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By: Nathan Lucas
April 18, 2018
MotionPoint: Effortless Website Translation for Travel & Hospitality

Without a world-leading solution, keeping pace with ongoing web localization is daunting at best—and impossible at worst.

Marketing Strategies
How MotionPoint’s Proxy Makes Web Translation Easy for Travel & Hospitality
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By: Reagan Evans
April 11, 2018
How MotionPoint’s Proxy Makes Web Translation Easy for Travel & Hospitality

Learn how MotionPoint removes the technical and organizational complexity of website localization—and helps you focus on building your global business.

Marketing Strategies
Podcast: Exploring the Promise and Pitfalls of Website Localization
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By: MotionPoint
Podcast: Exploring the Promise and Pitfalls of Website Localization

MotionPoint’s EVP discusses the value of website and multichannel translation on The B2B Growth Show.

Marketing Strategies
Spanish vs. Spanglish: Which Approach Is Best for the U.S. Hispanic B2B Market?
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By: MotionPoint
April 04, 2018
Spanish vs. Spanglish: Which Approach Is Best for the U.S. Hispanic B2B Market?

Should you serve online Hispanic B2B buyers in Spanish? English? Or the linguistic fusion called Spanglish?

Marketing Strategies
The Benefits of Localizing Your U.S. B2B Site for Spanish Speakers
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By: MotionPoint
March 21, 2018
The Benefits of Localizing Your U.S. B2B Site for Spanish Speakers

Hispanic entrepreneurs have unique needs that aren’t necessarily met by English-language websites, our EVP writes.