MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

International Business Strategies
Making Black Friday a Global Sales Phenomenon
Reagan Evans's avatar
By: Reagan Evans
November 17, 2016
Making Black Friday a Global Sales Phenomenon

U.S. e-retailers face increasing competition during Black Friday and Cyber Week. Serving overseas shoppers may deliver the growth they need to gain an edge.

International Business Strategies
Win in Mobile-First Markets with This New E-Book
MotionPoint's avatar
By: MotionPoint
November 09, 2016
Win in Mobile-First Markets with This New E-Book

Global smartphone adoption is skyrocketing. Are you leveraging this trend to maximize mobile e-commerce sales?

International Business Strategies
Avoid Disastrous ‘Cultural Disconnects’ When Entering New Markets
MotionPoint's avatar
By: MotionPoint
Avoid Disastrous ‘Cultural Disconnects’ When Entering New Markets

Companies armed with cultural knowledge can position themselves for great success in global online markets. Learn more in our new e-book.

International Business Strategies
Serving France Online During the 2016 Holiday Season
Francesco Rocchi's avatar
By: Francesco Rocchi
November 04, 2016
Serving France Online During the 2016 Holiday Season

Our free report shares data-driven market intelligence and insights to help serve French consumers during the holidays—and into 2017.

International Business Strategies
South Korea, In the Spotlight
MotionPoint's avatar
By: MotionPoint
November 01, 2016
South Korea, In the Spotlight

MotionPoint’s new e-book demystifies this thriving Asian market, and offers tips on how to smartly serve its hyper-connected consumers.

International Business Strategies
Improve Holiday 2016 Sales By Serving Hispanics, Online
Victoria Bloyer's avatar
By: Victoria Bloyer
October 31, 2016
Improve Holiday 2016 Sales By Serving Hispanics, Online

Discover ways to dazzle Hispanics during the holidays—and throughout 2017—with our free marketing report.

International Business Strategies
Supercharge Your Holiday Sales in Spain
Omar El Ali's avatar
By: Omar El Ali
October 20, 2016
Supercharge Your Holiday Sales in Spain

This holiday season, companies can win big by serving Spaniards online. Discover local customs and buying habits in our free report.

International Business Strategies
Translated Mobile Sites and Global Travelers: A Perfect Fit
Dominic Dithurbide's avatar
By: Dominic Dithurbide
October 13, 2016
Translated Mobile Sites and Global Travelers: A Perfect Fit

The travel industry is adapting to mobile-first customers. Companies that serve them with translated mobile sites can win big.

International Business Strategies
Serving New Customers Is Now Painless for Insurance CIOs
Reagan Evans's avatar
By: Reagan Evans
October 11, 2016
Serving New Customers Is Now Painless for Insurance CIOs

As insurance companies expand to serve new customers, technical challenges can abound. But solutions exist to eliminate risk.

International Business Strategies
Brand Consistency Online: Reaching a Global Audience
MotionPoint's avatar
By: MotionPoint
September 30, 2016
Brand Consistency Online: Reaching a Global Audience

As companies expand into global markets, they're quickly confronted with the marketing challenge of brand consistency.

International Business Strategies
Health Insurers Gain Ground By Serving a Broader Market Online
Dominic Dithurbide's avatar
By: Dominic Dithurbide
September 29, 2016
Health Insurers Gain Ground By Serving a Broader Market Online

Savvy insurers are attracting and serving new customers more profitably with multi-lingual websites and portals.

International Business Strategies
Going Global, the Smart Way
MotionPoint's avatar
By: MotionPoint
September 21, 2016
Going Global, the Smart Way

Thoughtfully examining website analytics and market sizes can point companies to thriving global markets, writes a MotionPoint exec.

International Business Strategies
Crawl, Walk, Run: A How-To for Global Online Expansion
Dominic Dithurbide's avatar
By: Dominic Dithurbide
September 15, 2016
Crawl, Walk, Run: A How-To for Global Online Expansion

Entering new online markets is rarely a ‘slam dunk.’ Discover a winning method for achieving international success.

International Business Strategies
‘If I Knew Then…’
MotionPoint's avatar
By: MotionPoint
September 13, 2016
‘If I Knew Then…’

MotionPoint’s CEO shares insights on how he welcomed outside perspectives to improve the business.

International Business Strategies
Emerging Online Markets: The New Frontier for Travel & Hospitality
Reagan Evans's avatar
By: Reagan Evans
September 02, 2016
Emerging Online Markets: The New Frontier for Travel & Hospitality

Businesses in the travel industry are winning big by courting the rapidly-growing middle class in international markets.

International Business Strategies
Market Spotlight: Italy
Reagan Evans's avatar
By: Reagan Evans
August 30, 2016
Market Spotlight: Italy

Skyrocketing e-commerce adoption. High customer loyalty. Adventurous, curious consumers. For new brands entering Italy, that’s amore!