MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

International Business Strategies
Banks + Digital Marketing = New Global Customers
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By: MotionPoint
June 10, 2016
Banks + Digital Marketing = New Global Customers

A MotionPoint exec offers four tips to help financial services companies expand into new markets.

International Business Strategies
Cultural Fluency in Global Marketing (Part 2)
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By: Dominic Dithurbide
June 01, 2016
Cultural Fluency in Global Marketing (Part 2)

Uncover powerful ways to boost global brand awareness in the conclusion of our two-part blog series.

International Business Strategies
Cultural Fluency in Global Marketing (Part 1)
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By: Dominic Dithurbide
May 25, 2016
Cultural Fluency in Global Marketing (Part 1)

Discover how to engage international customers in authentic ways online, in this first installment of our two-part series.

International Business Strategies
Consumer Insights for Fashion E-Retailers
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By: MotionPoint
May 17, 2016
Consumer Insights for Fashion E-Retailers

A MotionPoint exec leverages exclusive data to showcase how seasonality affects e-commerce in global markets.

International Business Strategies
The Importance of Locally-Preferred Payment Options
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By: MotionPoint
The Importance of Locally-Preferred Payment Options

E-commerce companies win big when they support global customers' preferred payment platforms at checkout, writes a MotionPoint exec.

International Business Strategies
China: The Sky Isn’t Falling
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By: Reagan Evans
May 12, 2016
China: The Sky Isn’t Falling

China’s economic growth is slowing. Analysts are glooming and dooming. But our expert has a different perspective.

International Business Strategies
For Telecom, Does ‘New Markets’ Mean New Marketing?
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By: Dominic Dithurbide
May 11, 2016
For Telecom, Does ‘New Markets’ Mean New Marketing?

Learn how savvy telecom companies can adapt existing marketing content for new global customers.

International Business Strategies
Conducting Business in Québec: The Linguistic Need-To-Know
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By: MotionPoint
May 05, 2016
Conducting Business in Québec: The Linguistic Need-To-Know

French fluency is critical for companies expanding into the Canadian province—even online.

International Business Strategies
U.S. Consumers Get a Big Break with EU Duties, Taxes
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By: Reagan Evans
April 28, 2016
U.S. Consumers Get a Big Break with EU Duties, Taxes

It’s good news for American shopaholics—but it’s a powerful, and profitable, opportunity for European e-retailers.

International Business Strategies
How To Make Global Customers Love Your Brand
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By: Reagan Evans
April 21, 2016
How To Make Global Customers Love Your Brand

In global marketing, one message does not fit all markets. Our analyst shares tips to authentically connect with international customers.

International Business Strategies
Woo Global Markets with ‘Financial Fluency’
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By: MotionPoint
April 13, 2016
Woo Global Markets with ‘Financial Fluency’

An easy, but oft-overlooked, localization can boost international e-retail revenue, a MotionPoint exec writes.

International Business Strategies
7 Tips for Mastering Global Markets are One Click Away
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By: MotionPoint
April 01, 2016
7 Tips for Mastering Global Markets are One Click Away

Get valuable insights into how to engage and keep customers in global markets in our new e-book.

International Business Strategies
Engagement Tactics That Work Around the World
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By: Reagan Evans
March 21, 2016
Engagement Tactics That Work Around the World

Your brand can efficiently and affordably woo new global customers by adapting your existing e-commerce engagement tactics.

International Business Strategies
5 Tips for Global Business Success
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By: MotionPoint
March 18, 2016
5 Tips for Global Business Success

With these five powerful pointers, your company can smartly court, and convert, new customers in international markets.

International Business Strategies
7 Insights to Make Global Growth Easy
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By: MotionPoint
March 17, 2016
7 Insights to Make Global Growth Easy

MotionPoint’s new e-book helps you understand global markets, cultures, politics and customer expectations.

International Business Strategies
3 Must-Watch Online Trends for Global Retailers
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By: Dominic Dithurbide
March 08, 2016
3 Must-Watch Online Trends for Global Retailers

Which digital trends should inform your company’s global expansion efforts? Learn more in our exclusive report.