MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

International Business Strategies
How to Select New Global Markets for Your Business (Part 1)
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By: Dominic Dithurbide
March 06, 2019
How to Select New Global Markets for Your Business (Part 1)

Learn how to identify potential opportunities for your brand’s global growth.

International Business Strategies
The Competitive Advantage of MotionPoint’s Solution
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By: Reagan Evans
February 20, 2019
The Competitive Advantage of MotionPoint’s Solution

Learn how to gain an edge in global markets with MotionPoint’s localization approach.

International Business Strategies
Wounded Warrior Project Launches Spanish Website for U.S. Hispanic Veterans
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By: MotionPoint
December 04, 2018
Wounded Warrior Project Launches Spanish Website for U.S. Hispanic Veterans

New site ensures programs and services are communicated in Spanish, just in time for Veterans Day.

International Business Strategies
Infographic: Examining the U.S. Hispanic Population
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By: Nathan Lucas
November 09, 2018
Infographic: Examining the U.S. Hispanic Population

Spanish-speaking Hispanics represent a thriving, influential market within the U.S.

International Business Strategies
Sell to Emerging Markets with Virtual Marketplaces and Social Media
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By: MotionPoint
October 29, 2018
Sell to Emerging Markets with Virtual Marketplaces and Social Media

Harnessing global virtual marketplaces and social channels may yield the online marketing success brands seek in new markets, our EVP writes.

International Business Strategies
Need Tips for Serving U.S. Hispanics? Look to Sports Organizations
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By: MotionPoint
October 04, 2018
Need Tips for Serving U.S. Hispanics? Look to Sports Organizations

Observing how pro teams serve Spanish speakers can become a smart play for other industries, our EVP writes.

International Business Strategies
Russian Social Media Presents Big Opportunities for Hospitality
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By: MotionPoint
October 02, 2018
Russian Social Media Presents Big Opportunities for Hospitality

Localizing content for networks such as VK can boost bookings and brand awareness.

International Business Strategies
Back-to-School Shopping Presents Opportunity to Attract U.S. Hispanic Customers
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By: MotionPoint
September 03, 2018
Back-to-School Shopping Presents Opportunity to Attract U.S. Hispanic Customers

As the school year revs up, our EVP shares several retail best practices to help companies serve Spanish-speaking customers.

International Business Strategies
Infographic: U.S. Healthcare Organizations Shouldn’t Ignore Spanish Speakers
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By: Nathan Lucas
August 21, 2018
Infographic: U.S. Healthcare Organizations Shouldn’t Ignore Spanish Speakers

In America, Spanish-speaking Hispanics have enormous buying power, yet remain an underserved market by most healthcare organizations.

International Business Strategies
MotionPoint Exec Offers Ongoing Insights for Serving the Growing U.S. Hispanic Market
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By: MotionPoint
August 01, 2018
MotionPoint Exec Offers Ongoing Insights for Serving the Growing U.S. Hispanic Market

Hispanics are a growing segment of the U.S. population and workforce. Smart companies can capitalize on this trend, our EVP writes.

International Business Strategies
Attract Hispanic B2B Buyers with Spanish-Language Digital Content
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By: MotionPoint
July 25, 2018
Attract Hispanic B2B Buyers with Spanish-Language Digital Content

Hispanic-owned businesses are growing, yet remain underserved by B2B companies that don’t provide Spanish-language content.

International Business Strategies
Infographic: Global Growth of French Makes It the ‘Language of the Future’
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By: Nathan Lucas
June 13, 2018
Infographic: Global Growth of French Makes It the ‘Language of the Future’

Within a few decades, the global number of French speakers will increase by nearly 220%.

International Business Strategies
Infographic: German’s Powerful Linguistic Role In Europe
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By: Nathan Lucas
June 12, 2018
Infographic: German’s Powerful Linguistic Role In Europe

Now more than ever, the influence of the German language can't be ignored, especially when serving online customers in the EU.

International Business Strategies
Infographic: The Buying Power of Japanese-Speaking Consumers
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By: Nathan Lucas
Infographic: The Buying Power of Japanese-Speaking Consumers

Discover why Japan is a market worth supporting with localized content, especially online.

International Business Strategies
The Importance of Speed for Global Business
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By: MotionPoint
May 31, 2018
The Importance of Speed for Global Business

Speed-to-market is critical to success in global markets. Learn why traditional translation vendors just can’t keep up.

International Business Strategies
How Your Translated Website ‘Speaks’ to Local Distributors
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By: Dominic Dithurbide
May 30, 2018
How Your Translated Website ‘Speaks’ to Local Distributors

Localized sites can help you initiate, build and sustain successful distribution relationships in global markets.