MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

International Business Strategies
How to Localize SEO to Capitalize on Global Search Volume
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By: Nathan Lucas
May 16, 2022
How to Localize SEO to Capitalize on Global Search Volume

Simply translating your website is not enough. Learn how to localize SEO efforts to take full advantage of the search volume global markets provide.

International Business Strategies
International Branding: How to Help Your Brand Transcend Borders
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By: Dominic Dithurbide
March 12, 2022
International Branding: How to Help Your Brand Transcend Borders

Discover the power of international branding and learn how to adapt your brand for global markets to boost authenticity and unlock new revenue opportunities.

International Business Strategies
Website Translation for Hospitals
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By: Dominic Dithurbide
September 27, 2021
Website Translation for Hospitals

Translated medical content is more than a legal check box – it’s a bridge to diverse communities.

International Business Strategies
MotionPoint Webinar: Spanish Website Translation for Financial Institutions
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By: Jessica Rivera
September 24, 2021
MotionPoint Webinar: Spanish Website Translation for Financial Institutions

Meet Veronica Pastuch, EVP of Translation Operations at MotionPoint and begin attracting the 84% of US Hispanics wanting to learn more about financial matters.

International Business Strategies
The Cost of Not Including Language in Your Compliance Strategy
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By: Jessica Rivera
July 29, 2021
The Cost of Not Including Language in Your Compliance Strategy

A hard lesson to learn for TikTok, as the Dutch data protection authority fines them over transparency violations.

International Business Strategies
Website Translation Can Alleviate Federal Scrutiny for Banks and Credit Unions
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By: Jessica Rivera
July 22, 2021
Website Translation Can Alleviate Federal Scrutiny for Banks and Credit Unions

Agencies and legislators want more translated resources for non-English speakers. Learn how your organization can get ahead of this trend.

International Business Strategies
Translation & Vaccination: How Drugstores Can Help Save Marginalized Communities
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By: Jessica Rivera
March 09, 2021
Translation & Vaccination: How Drugstores Can Help Save Marginalized Communities

Providing Covid-19 vaccination content in patients’ preferred languages makes all the difference.

International Business Strategies
Translation Can Eliminate Inequalities in U.S. Covid-19 Vaccinations
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By: MotionPoint
March 08, 2021
Translation Can Eliminate Inequalities in U.S. Covid-19 Vaccinations

Learn how drugstores and other retail healthcare providers can close the growing ‘vaccination gap’ within minority communities.

International Business Strategies
Standardization vs. Customization: Striking the Right Balance (Part 3)
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By: Dominic Dithurbide
October 28, 2020
Standardization vs. Customization: Striking the Right Balance (Part 3)

Discover how to use a hybrid standardization-customization approach to create an engaging localized UX—while saving money, too.

International Business Strategies
The Importance of ‘Digital Experience’ for B2B Companies
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By: Dominic Dithurbide
August 26, 2020
The Importance of ‘Digital Experience’ for B2B Companies

To remain relevant and reach new buyers, B2B sellers must leverage this important marketing strategy.

International Business Strategies
Companies Engaging Hispanics Win Big In the U.S.—and Beyond
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By: Jessica Rivera
August 19, 2020
Companies Engaging Hispanics Win Big In the U.S.—and Beyond

The U.S. Hispanic market is one of the fastest growing segments of the U.S. economy. Stand out and reach them with Spanish-language content online.

International Business Strategies
Your Brand is Everything. Can Transliteration Put Your Best Face Forward?
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By: Dominic Dithurbide
August 12, 2020
Your Brand is Everything. Can Transliteration Put Your Best Face Forward?

As your company expands into markets that use non-Latin alphabets, it's crucial to balance brand clarity with consistency.

International Business Strategies
Localizing Your CX Increases Conversions on Global Virtual Marketplaces
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By: Reagan Evans
August 28, 2019
Localizing Your CX Increases Conversions on Global Virtual Marketplaces

International customers crave more product information as they shop their regions’ retail marketplaces. Translate your website to boost global sales.

International Business Strategies
Infographic: Popular Business Languages for the U.S. and Europe
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By: MotionPoint
July 10, 2019
Infographic: Popular Business Languages for the U.S. and Europe

Learn which languages are most important for brands conducting business in the US and beyond.

International Business Strategies
Website and Multichannel Translation for a Hyperconnected World
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By: MotionPoint
May 14, 2019
Website and Multichannel Translation for a Hyperconnected World

Localizing content in flexible ways is critical in a digital-first business world, our EVP writes.

International Business Strategies
How to Select New Global Markets for Your Business (Part 2)
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By: Dominic Dithurbide
March 13, 2019
How to Select New Global Markets for Your Business (Part 2)

Leveraging these best practices can help you easily and effectively evaluate new markets for expansion.