Go Global 101: International Strategy vs. International Marketing
Follow along with our new series about the process of going global, from start to finish.
Read the article » 6 MIN READ
How to Go Global with Your Manufacturing Website
When you want your manufacturing business to start selling to an international market, you’ll need a strong strategy. Learn how to reach new customers through website translation.
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Going Global: When Your Business is Ready to Cross Borders
Is your company looking into website translation, but you’re not sure if it’s the right time? Let us help you decide if your business is ready to benefit from a multilingual website strategy.
Read the article » 14 MIN READ
Content Localization: When, Why, and How to Do It
Want to attract more multilingual customers to connect with your brand? Content localization can ensure all your content, from visuals to branding assets, resonates with your target markets.
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Navigating GDPR and Website Localization: Why Translation Matters More Than Ever
Understand the importance of GDPR-compliant website translation and how MotionPoint can help your business stay compliant while expanding globally.
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Website Translation Lifecycle and How It Relates to Total Cost of Ownership
As your company evolves and expands, the benefits of targeting multilingual audiences is clear. These benefits also result in an increasing need for international responsibility. Discover how business growth and development along the translation lifecycle coincide with the total cost of ownership.
Read the article » 10 MIN READ
The 4 Levels of Partnering with a Translation Provider: Which Solution Does Your Company Need?
You will likely encounter different options for handling translation projects translation solution. From freelancers and Language Service Providers to full-service localization companies, understand what solution fits best given your company's growth curve and international requirements.
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How To Translate and Localize Using a Partner: The 4 Primary Methods
There are 4 options for hiring out your translations. Learn about each of these methods and how to ensure quality and efficiency throughout the process.
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Translation Lifecycle: The 5 Phases Of The Localization Maturity Curve
The way you approach a translation project depends on what phase of the localization maturity curve you’re in. Learn more about the translation lifecycle.
Read the article » 7 MIN READ
7 Tips for Seamless English to French Website Translation
Managing an English-to-French website translation process is a difficult undertaking. Although this is a common language pairing, there are still many challenges to consider when translating from English to French on your website.
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How to Build a Comprehensive Content Localization Strategy
Learn about content localization and how to develop a content localization strategy to build brand awareness and authenticity.
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How Accurate is Google Translate?
Discover if Google Translate is accurate enough for website translation, and what your better options might be.
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Global Business Expansion: The Right Way to Expand Globally
Develop a strategy for global business expansion that takes local cultures and preferences into consideration.
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Product Localization 101: Preparing Your Products for a Global Market
Learn about product localization and how localizing your product and related marketing materials can help you expand globally.
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A Complete Guide to Developing a Global Marketing Strategy
Learn how to develop a global marketing strategy that speaks authentically to international audiences.
Read the article » 11 MIN READ
Business Internationalization (i18n) vs Localization
Learn about internationalization and localization, and how both can help you expand into global markets.
Read the article » 11 MIN READ