MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

MotionPoint News
U.S. Auto Dealers See Big Gains from Translated Websites
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By: MotionPoint
February 08, 2017
U.S. Auto Dealers See Big Gains from Translated Websites

Online engagement is critical to capturing underserved markets, writes a MotionPoint exec.

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‘Cultural Fluency’ Helps Hoteliers Win in Global Markets
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By: MotionPoint
February 07, 2017
‘Cultural Fluency’ Helps Hoteliers Win in Global Markets

Success in international markets requires businesses to “go local” with their promotions, messaging and more.

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MotionPoint and JetBlue Partnership Soars in Spotlight
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By: MotionPoint
February 01, 2017
MotionPoint and JetBlue Partnership Soars in Spotlight

As the airline expanded into Latin America, MotionPoint provided translated websites and mobile experiences, DMN reports.

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MotionPoint Names New Executive Vice President of Worldwide Sales
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By: MotionPoint
January 12, 2017
MotionPoint Names New Executive Vice President of Worldwide Sales

Craig Witt to strengthen sales infrastructure and accelerate global sales growth.

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Best Practices for Brand Translations
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By: MotionPoint
October 18, 2016
Best Practices for Brand Translations

Great care must be taken when presenting a brand's unique voice to consumers in other markets, writes a MotionPoint exec.

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With Mobile, the Sky’s the Limit
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By: MotionPoint
September 21, 2016
With Mobile, the Sky’s the Limit

A MotionPoint exec shares several smart ways airlines can best serve globe-trotting smartphone owners.

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Going Global, the Smart Way
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By: MotionPoint
Going Global, the Smart Way

Thoughtfully examining website analytics and market sizes can point companies to thriving global markets, writes a MotionPoint exec.

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‘If I Knew Then…’
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By: MotionPoint
September 13, 2016
‘If I Knew Then…’

MotionPoint’s CEO shares insights on how he welcomed outside perspectives to improve the business.

MotionPoint News
Generating Success Through Tailored Content
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By: MotionPoint
August 09, 2016
Generating Success Through Tailored Content

Our Global Growth analyst shares five powerful trends with financial services companies.

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Video: CNN Program Features MotionPoint Insights on Hispanic Smartphone Use
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By: MotionPoint
July 18, 2016
Video: CNN Program Features MotionPoint Insights on Hispanic Smartphone Use

A MotionPoint department head reveals intriguing stats about U.S. Hispanic mobile users, and how companies can engage with them.

MotionPoint News
Video: Trends & Opportunities in Cross-Border Commerce
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By: MotionPoint
Video: Trends & Opportunities in Cross-Border Commerce

MotionPoint's SVP shares exclusive global commerce data and analysis in a recent eTail Europe presentation.

MotionPoint News
Speaking Miami’s Language via Mobile
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By: MotionPoint
Speaking Miami’s Language via Mobile

Companies should court mobile-first consumers in their preferred languages, our SVP says.

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Fluency Delivers Success for Expanding Companies
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By: MotionPoint
July 07, 2016
Fluency Delivers Success for Expanding Companies

Our SVP’s thought leadership was featured in Advertising Week and The Huffington Post.

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Banks + Digital Marketing = New Global Customers
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By: MotionPoint
June 10, 2016
Banks + Digital Marketing = New Global Customers

A MotionPoint exec offers four tips to help financial services companies expand into new markets.

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Consumer Insights for Fashion E-Retailers
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By: MotionPoint
May 17, 2016
Consumer Insights for Fashion E-Retailers

A MotionPoint exec leverages exclusive data to showcase how seasonality affects e-commerce in global markets.

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The Importance of Locally-Preferred Payment Options
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By: MotionPoint
The Importance of Locally-Preferred Payment Options

E-commerce companies win big when they support global customers' preferred payment platforms at checkout, writes a MotionPoint exec.