How Manufacturers Can Use Digital Transformation for Their Global Websites
Lean marketing teams can leverage technology to improve how they serve global customers, our EVP writes.
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Payless Gains Footing with Hispanic Audience by Launching Spanish Website
The footwear retailer's translated website builds loyalty among its key Hispanic customer base.
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Master Lock, a Longtime MotionPoint Customer, Shares Global Success Stories
The iconic global manufacturer tells B2B E-Commerce World about working with MotionPoint.
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Avoid These Common Mistakes with Your Website Translation Project
To succeed in global markets, you must understand your customers’ unique perspectives and buying habits.
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Tip for 2018: Target Hispanic Millennials with Online Spanish Content
Smartly serve them in their language of choice, on their devices of choice, our EVP writes.
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MotionPoint Opens Madrid Office, Extending Support for European Brands
Industry leader taps local talent to help organizations reach new markets with translated websites.
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For Marketers, ‘Going Lean’ Can Sometimes Cut to the Quick
Most marketing teams are outclassed by website translation projects. But they don’t have to be, our EVP says.
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Website Translation Helps B2B Companies, Marketers
A MotionPoint exec provides must-have insights for B2B digital marketers.
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‘Cultural Fluency’ Transforms Site Visitors Into Customers
Translated websites that showcase a knowledge of local shopping preferences generate customer trust and conversions, our EVP says.
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Viceroy Hotel Group Serves Arabic-Speaking Customers Online
MotionPoint simplified Viceroy Hotel Group’s efforts to launch an Arabic website.
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Hotelier’s Arabic Website Generates Increase in Bookings
Viceroy Hotel Group is generating online revenue within the UAE and beyond.
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Car Dealerships Seize New Opportunities with Translated Websites
Translating dealership websites boosts customer awareness and loyalty—and leads to increased revenue, a MotionPoint exec writes.
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Key Questions Marketers Must Ask Before Their Company Goes Global
To succeed in online global markets, marketing teams must assess customer demands—and create a plan to smartly engage them.
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Global Smartphone Owners Represent ‘Real Opportunity’ for Travel Marketers
Targeting mobile-first international travelers boosts global brand awareness and sales, a MotionPoint exec says.
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Building Customer Trust Goes Beyond Website Translation
To win in global markets, you can’t merely speak the language, our EVP writes.
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Amazon Acquisition to Improve Growth in Middle East
Opportunities abound for the e-commerce powerhouse, says MotionPoint’s EVP.
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