MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

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Master Lock: Multilingual Websites Make a Difference
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By: MotionPoint
August 27, 2018
Master Lock: Multilingual Websites Make a Difference

MotionPoint helped the iconic manufacturer scale its international growth into key markets, in nine language.

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International SEO Helps Boost Multilingual Website Performance
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By: MotionPoint
International SEO Helps Boost Multilingual Website Performance

Apparel retailers serving global customers need a strong SEO strategy stay relevant, our expert says.

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Static Control Launches Multilingual Websites with MotionPoint to Support Global Growth
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By: MotionPoint
August 22, 2018
Static Control Launches Multilingual Websites with MotionPoint to Support Global Growth

The global imaging solutions provider aims to bring greater value to its multilingual marketing.

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MotionPoint Exec Offers Ongoing Insights for Serving the Growing U.S. Hispanic Market
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By: MotionPoint
August 01, 2018
MotionPoint Exec Offers Ongoing Insights for Serving the Growing U.S. Hispanic Market

Hispanics are a growing segment of the U.S. population and workforce. Smart companies can capitalize on this trend, our EVP writes.

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Attract Hispanic B2B Buyers with Spanish-Language Digital Content
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By: MotionPoint
July 25, 2018
Attract Hispanic B2B Buyers with Spanish-Language Digital Content

Hispanic-owned businesses are growing, yet remain underserved by B2B companies that don’t provide Spanish-language content.

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Use Spanish-Language Experiences to Attract Employees
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By: MotionPoint
July 18, 2018
Use Spanish-Language Experiences to Attract Employees

By 2025, one out of every two new workers entering the workforce will be Hispanic, our EVP writes.

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How to Serve a Growing B2B Online Market: Hispanic-Owned Businesses
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By: MotionPoint
June 20, 2018
How to Serve a Growing B2B Online Market: Hispanic-Owned Businesses

A key way to engage and serve these customers is to translate your online and digital content into Spanish, our EVP writes.

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5 Reasons Why Your International Site Isn’t Living Up to Expectations
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By: MotionPoint
June 11, 2018
5 Reasons Why Your International Site Isn’t Living Up to Expectations

The conversation around international SEO should be about more than just domain structures.

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Reaching and Serving Global Travelers Through Mobile
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By: MotionPoint
May 09, 2018
Reaching and Serving Global Travelers Through Mobile

Mobile travel sales are expected to surpass $100 billion by 2020, our EVP writes.

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B2B Companies Should Localize Their Sites for Spanish, Our EVP Says
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By: MotionPoint
May 08, 2018
B2B Companies Should Localize Their Sites for Spanish, Our EVP Says

Hispanic business owners want to conduct online websites in their preferred language.

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Podcast: Exploring the Promise and Pitfalls of Website Localization
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By: MotionPoint
April 11, 2018
Podcast: Exploring the Promise and Pitfalls of Website Localization

MotionPoint’s EVP discusses the value of website and multichannel translation on The B2B Growth Show.

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Channeling Digital Transformation to Serve Global B2B Buyers Online
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By: MotionPoint
April 09, 2018
Channeling Digital Transformation to Serve Global B2B Buyers Online

Your marketing and sales channels can apply the best lessons from the digital transformation trend to win new business.

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The Benefits of Localizing Your U.S. B2B Site for Spanish Speakers
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By: MotionPoint
March 21, 2018
The Benefits of Localizing Your U.S. B2B Site for Spanish Speakers

Hispanic entrepreneurs have unique needs that aren’t necessarily met by English-language websites, our EVP writes.

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Selling to Locals Means Selling Like a Local
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By: MotionPoint
March 20, 2018
Selling to Locals Means Selling Like a Local

Offer unique product assortments, authentically speak the language and adapt to cultural sensitivities, our EVP writes.

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Craft Worldwide and MotionPoint Partner to Deliver Multilingual Websites
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By: MotionPoint
Craft Worldwide and MotionPoint Partner to Deliver Multilingual Websites

The partnership combines MotionPoint’s technology platform with Craft’s best-in-class translation services.

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How to Make GDPR Work for Your Business in Europe
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By: MotionPoint
March 13, 2018
How to Make GDPR Work for Your Business in Europe

A seemingly restrictive EU regulation can drive smart marketers to create better personalized experiences.