MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

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Sky-High Success
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By: MotionPoint
December 18, 2015
Sky-High Success

JetBlue’s focus on mobile exemplifies a positive and customer-centric approach, writes a MotionPoint executive.

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Embracing Change: A Winning Strategy
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By: MotionPoint
December 10, 2015
Embracing Change: A Winning Strategy

MotionPoint’s CEO shares his company’s history—and how prospects and clients can help transform your business into an industry leader.

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Mobile and Social Tips for Expanding Companies
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By: MotionPoint
December 04, 2015
Mobile and Social Tips for Expanding Companies

Two MotionPoint thought leaders present insights on two global digital trends with Multichannel Merchant readers.

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MotionPoint Shares Exclusive Hispanic Holiday Sales Data on CNN Program
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By: MotionPoint
November 30, 2015
MotionPoint Shares Exclusive Hispanic Holiday Sales Data on CNN Program

Sales events like Black Friday generate significant revenue for localized retail websites, MotionPoint’s Global Growth director tells Café CNN.

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Mobile: The Winning Ingredient for Going Global
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By: MotionPoint
November 19, 2015
Mobile: The Winning Ingredient for Going Global

Connecting with global consumers on their devices of choice wins brand awareness, site engagement and sales, writes a MotionPoint executive.

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Q&A: The Opportunities and Challenges of Global Marketing
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By: MotionPoint
November 11, 2015
Q&A: The Opportunities and Challenges of Global Marketing

MotionPoint's SVP of Client Services recently chatted with The Hub about ways digital marketers can smartly engage consumers in international markets.

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International E-Commerce and Marketing Insights
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By: MotionPoint
November 10, 2015
International E-Commerce and Marketing Insights

MotionPoint exec shares advice with the readers of Multichannel Merchant and Global Trade on how to enter global markets, and woo new customers.

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Global E-Commerce Survival Tips
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By: MotionPoint
November 04, 2015
Global E-Commerce Survival Tips

Is your e-commerce site ready for international customers? MotionPoint's SVP of Client Services shares five powerful insights with the readers of Global Trade.

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International Luxury E-Commerce On the Rise
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By: MotionPoint
October 29, 2015
International Luxury E-Commerce On the Rise

Discover the emerging market intelligence MotionPoint's SVP of Client Services recently shared with the readers of Luxury Daily.

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Optimizing Mobile Content for Global Customers
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By: MotionPoint
October 27, 2015
Optimizing Mobile Content for Global Customers

Charles Whiteman, MotionPoint’s SVP of Client Services, recently showcased ways expanding companies can reach more customers, on their devices of choice.

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MotionPoint Shares Industry-Leading Perspective on Proxy-Based Localization
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By: MotionPoint
October 20, 2015
MotionPoint Shares Industry-Leading Perspective on Proxy-Based Localization

Slator, a news site covering the Language Service Provider (LSP) industry, recently featured insights from MotionPoint's SVP of Client Services on website localization.

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Colombia Is Becoming a Hot Emerging Market for E-Commerce, MotionPoint SVP tells Latin Trade
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By: MotionPoint
October 19, 2015
Colombia Is Becoming a Hot Emerging Market for E-Commerce, MotionPoint SVP tells Latin Trade

Thanks to economic growth, governmental reform and a growing middle class, dozens of U.S. brands are expanding into Colombia online, a MotionPoint executive writes. Yours can, too.

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Optimizations are Key for Global Site Success, MotionPoint SVP tells Multichannel Merchant
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By: MotionPoint
October 15, 2015
Optimizations are Key for Global Site Success, MotionPoint SVP tells Multichannel Merchant

Translation alone can’t guarantee a global site’s success, writes a MotionPoint executive. For a site to resonate with customers, follow these best practices.

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JetBlue Sees ‘Significant’ Revenue Increase Using MotionPoint’s Solution
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By: MotionPoint
October 14, 2015
JetBlue Sees ‘Significant’ Revenue Increase Using MotionPoint’s Solution

Since last summer, the airline—which has been a MotionPoint client since 2008—has seen sizable increases in revenue and traffic generated through its Spanish-language mobile website.

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MotionPoint SVP Shares Mobile Best Practices at Retail TouchPoints
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By: MotionPoint
MotionPoint SVP Shares Mobile Best Practices at Retail TouchPoints

Companies expanding into new markets can win big—if they connect with consumers through their mobile devices, writes a MotionPoint exec.

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MotionPoint SVP Shares E-Commerce Challenges with Multichannel Merchant
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By: MotionPoint
September 25, 2015
MotionPoint SVP Shares E-Commerce Challenges with Multichannel Merchant

Launching e-commerce sites in international markets is a major growth opportunity. But companies should be aware of the challenges, a MotionPoint executive writes.