Q&A: The Opportunities and Challenges of Global Marketing
MotionPoint's SVP of Client Services recently chatted with The Hub about ways digital marketers can smartly engage consumers in international markets.
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Singles Day Is Coming
Last year, Chinese shoppers spent $9 billion in one day. Nov. 11—the world’s largest online shopping day—is nearly here. Can your company get a piece of the action?
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Optimizing Mobile Content for Global Customers
Charles Whiteman, MotionPoint’s SVP of Client Services, recently showcased ways expanding companies can reach more customers, on their devices of choice.
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Let’s Get Lexical
Most times, one Spanish website can effectively serve every Spanish audience. But in some cases, subtle linguistic differences can greatly impact conversion and revenue.
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MotionPoint Shares Industry-Leading Perspective on Proxy-Based Localization
Slator, a news site covering the Language Service Provider (LSP) industry, recently featured insights from MotionPoint's SVP of Client Services on website localization.
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Why URL Optimization Matters For Global Markets
For years, SEO experts have touted URL optimization as a best practice. Learn how this ethos applies to localized content on international websites—and how it boosts conversion rates and revenue.
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Three Critical Ingredients To Make Your Global Sites Succeed
Companies tend to abandon their global online strategies when they don't generate immediate, meaningful results. The reason "why" is a mystery for these organizations—after all, they performed their due diligence and launched a localized website in the market’s preferred language. What went wrong?
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Empowering Users Is Key to Improving Global Site Conversions and Value
How can companies effectively inform international customers that a localized version now exists for their market? The secret, MotionPoint found, was to put the customers' needs above all.
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To Go Across the Globe, You Must Go Across All Screens
Global smartphone adoption is skyrocketing. What’s the smartest way to ensure that a company’s localized content displays accurately across all digital channels?
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Companies Get Results With Mobile Sites for U.S. Hispanics
Discover how Spanish-language mobile websites boosts traffic, engagement and revenue for companies in several industries. Is your company ignoring a thriving opportunity.
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Smartphones: The Secret Weapon for Winning Global Consumers
M-commerce is outpacing traditional e-commerce by three-to-one. If your expanding organization neglects the mobile web, it’s missing where the action is. Here’s a primer.
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MotionPoint SVP Shares Insights on Chinese Canadians at Retail Insider
Canadian-based companies can win big by smartly catering to the country’s “most sought-after citizens,” a MotionPoint executive writes.
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Meet the ‘V4’—Four Emerging Markets That Can Boost Your Company’s Growth
The V4 represents the fifth-largest economy in Europe and the twelfth-largest in the world. Discover how your company can engage this thriving market with localized online experiences.
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Russia Becomes an Ideal Market as E-Payment Options Mature
Our thorough analysis of the region, and the positive changes we’re seeing in its economies and policies, lead us to be quite bullish on Russian and the CIS.
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Chinese ‘Ghost Malls’ Present Opportunities for Online Business
Chinese shoppers are abandoning shopping centers in droves, increasingly looking online for better products and prices. But there’s a silver lining for Western brands.
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Growing Economy and Empowered Consumers Make Colombia an Emerging Online Market
Brands are expanding into Colombia, thanks to economic growth and governmental reform. MotionPoint clients are seeing surges in web traffic and revenue from the market.
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