MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

International Business Strategies
When Should You Remove a Best Practice from Your Global Site?
MotionPoint's avatar
By: MotionPoint
March 07, 2016
When Should You Remove a Best Practice from Your Global Site?

Hint: Probably never. Discover how one retailer lost big when it removed a MotionPoint-exclusive traffic- and revenue-generating best practice from its localized website.

International Business Strategies
5 Smart Ways to Identify Ideal Global Markets
Reagan Evans's avatar
By: Reagan Evans
March 03, 2016
5 Smart Ways to Identify Ideal Global Markets

Connecting with overseas customers starts by finding the right markets for your company to target. These tips can help.

International Business Strategies
Want to Supercharge Global Sales? Sell Like A Local
Dominic Dithurbide's avatar
By: Dominic Dithurbide
February 26, 2016
Want to Supercharge Global Sales? Sell Like A Local

Ignoring locally-preferred payment options often means lost sales in global markets. Learn why, and discover several online payment trends, in our exclusive report.

International Business Strategies
Courting Online Hispanics on Valentine’s Day
Dominic Dithurbide's avatar
By: Dominic Dithurbide
February 10, 2016
Courting Online Hispanics on Valentine’s Day

Your e-commerce site is ready for Valentine’s Day—but it’s missing the mark if it’s not serving the thriving U.S. Hispanic market.

International Business Strategies
Fashion Buying Trends in Global Markets
MotionPoint's avatar
By: MotionPoint
Fashion Buying Trends in Global Markets

Understanding the unique characteristics of an emerging market—from culture to climate—helps fashion brands increase revenue, a MotionPoint exec writes.

International Business Strategies
The Survival Guide to Entering Emerging Markets
Reagan Evans's avatar
By: Reagan Evans
February 08, 2016
The Survival Guide to Entering Emerging Markets

Retailers, gain insights into overseas emerging markets—and how to engage new customers online—with these tips.

International Business Strategies
MotionPoint Exec Chimes In on Mobile Marketing Challenges
MotionPoint's avatar
By: MotionPoint
February 02, 2016
MotionPoint Exec Chimes In on Mobile Marketing Challenges

Our SVP of Client Services is highlighted as a subject matter expert in an article at Destination CRM.

International Business Strategies
Infographic: Sky-High Stats for Travelling Hispanics
Dominic Dithurbide's avatar
By: Dominic Dithurbide
February 01, 2016
Infographic: Sky-High Stats for Travelling Hispanics

A new MotionPoint infographic illustrates how airlines can greatly boost engagement and ticket sales by launching localized mobile websites.

International Business Strategies
Social Media Marketing in Russia (Part 2 of 2)
MotionPoint's avatar
By: MotionPoint
January 13, 2016
Social Media Marketing in Russia (Part 2 of 2)

Discover which Russian social networks generate the greatest marketing results—and how Facebook may provide a powerful gateway for wooing affluent customers—in the second part of our exclusive report.

International Business Strategies
Prepping for 2016: Emerging Mobile-First Markets
Dominic Dithurbide's avatar
By: Dominic Dithurbide
January 10, 2016
Prepping for 2016: Emerging Mobile-First Markets

Global smartphone use is hitting stratospheric heights. But where is this powerful—and profitable—growth taking place? Here's our exclusive report.

International Business Strategies
Social Media Marketing in Russia (Part 1 of 2)
MotionPoint's avatar
By: MotionPoint
January 06, 2016
Social Media Marketing in Russia (Part 1 of 2)

Russia is home to a thriving online culture—especially on social media. In fact, one network is the fifth most-visited website on the planet. Learn more in this blog series, penned by our Russian market expert.

International Business Strategies
Embracing Change: A Winning Strategy
MotionPoint's avatar
By: MotionPoint
December 10, 2015
Embracing Change: A Winning Strategy

MotionPoint’s CEO shares his company’s history—and how prospects and clients can help transform your business into an industry leader.

International Business Strategies
Black Friday and Cyber Monday in the EU
Dominic Dithurbide's avatar
By: Dominic Dithurbide
December 04, 2015
Black Friday and Cyber Monday in the EU

Americans aren’t the only shoppers going bonkers for November sales events. Black Friday has gone global. Read MotionPoint’s exclusive data and analysis.

International Business Strategies
Prepping for 2016: Creating Powerful International PPC Campaigns
MotionPoint's avatar
By: MotionPoint
December 02, 2015
Prepping for 2016: Creating Powerful International PPC Campaigns

Companies that invest in international PPC campaigns can see positive and sustained results for their localized websites. Learn how to create great campaigns in this primer, by one of our Global Growth experts.

International Business Strategies
Mobile: The Winning Ingredient for Going Global
MotionPoint's avatar
By: MotionPoint
November 19, 2015
Mobile: The Winning Ingredient for Going Global

Connecting with global consumers on their devices of choice wins brand awareness, site engagement and sales, writes a MotionPoint executive.

International Business Strategies
Holiday Shopping Snapshot: Europe
MotionPoint's avatar
By: MotionPoint
Holiday Shopping Snapshot: Europe

How effectively are Black Friday, Cyber Monday and other U.S.-created holiday sales events spreading in European markets? A closer look, from one of our experts.