MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

MotionPoint News
It’s Never Too Soon to Appeal to Hispanic Holiday Shoppers
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By: MotionPoint
December 21, 2018
It’s Never Too Soon to Appeal to Hispanic Holiday Shoppers

Retailers can start preparing today to serve U.S. Hispanic customers this holiday season.

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Wounded Warrior Project Launches Spanish Website for U.S. Hispanic Veterans
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By: MotionPoint
December 04, 2018
Wounded Warrior Project Launches Spanish Website for U.S. Hispanic Veterans

New site ensures programs and services are communicated in Spanish, just in time for Veterans Day.

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How to Streamline Your Multilingual Website Redesign Project
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By: MotionPoint
December 03, 2018
How to Streamline Your Multilingual Website Redesign Project

Website redesigns present an opportunity to accelerate growth in global markets.

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Localizing Assortments and Product Allocation is Key for Global Brands
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By: MotionPoint
November 13, 2018
Localizing Assortments and Product Allocation is Key for Global Brands

Customers crave a personalized connection with the brands they support, and companies would like to oblige them. But it’s not easy.

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Hardinge Launches Eight Multilingual Websites with MotionPoint to Better Serve Global Customers
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By: MotionPoint
Hardinge Launches Eight Multilingual Websites with MotionPoint to Better Serve Global Customers

The global manufacturer’s sites now deliver a unified brand and streamlined user experience across the world.

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Localizing VR Experiences May Be the Future of Global Retail
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By: MotionPoint
November 09, 2018
Localizing VR Experiences May Be the Future of Global Retail

As the prevalence of VR technology grows, retailers have an opportunity to expand their brand and market reach, our EVP writes.

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B2B Can Adapt to Online Models by Taking Inspiration from Disruptors
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By: MotionPoint
November 02, 2018
B2B Can Adapt to Online Models by Taking Inspiration from Disruptors

Amazon Business’ success illustrates the increasing importance of providing convenient, personalized customer experiences, a MotionPoint exec writes.

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Sell to Emerging Markets with Virtual Marketplaces and Social Media
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By: MotionPoint
October 29, 2018
Sell to Emerging Markets with Virtual Marketplaces and Social Media

Harnessing global virtual marketplaces and social channels may yield the online marketing success brands seek in new markets, our EVP writes.

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What B2B Companies Can Learn From Amazon Business
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By: MotionPoint
What B2B Companies Can Learn From Amazon Business

B2B companies should closely watch Amazon’s approach to customer attraction and retention, our EVP writes.

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Reaching U.S. Hispanics on Social Media
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By: MotionPoint
October 25, 2018
Reaching U.S. Hispanics on Social Media

Brands have an opportunity to gain market share over their competitors by targeting U.S. Hispanics.

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How Virtual Marketplaces and Social Media Are Disrupting Global E-Commerce
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By: MotionPoint
How Virtual Marketplaces and Social Media Are Disrupting Global E-Commerce

If you’re eying global markets for expansion, make sure you reach customers through their regionally-preferred social networks, our EVP writes.

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B2B Businesses Improve Buying Experiences with Website Localization
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By: MotionPoint
October 09, 2018
B2B Businesses Improve Buying Experiences with Website Localization

It’s easier than you think to forge meaningful relationships with international buyers, our EVP writes.

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3 Tips for Serving Global Customers with M-Commerce Experiences
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By: MotionPoint
3 Tips for Serving Global Customers with M-Commerce Experiences

MotionPoint’s EVP offers retailers several m-commerce insights in 2019's ‘E-Commerce Technology Preview’

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Need Tips for Serving U.S. Hispanics? Look to Sports Organizations
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By: MotionPoint
October 04, 2018
Need Tips for Serving U.S. Hispanics? Look to Sports Organizations

Observing how pro teams serve Spanish speakers can become a smart play for other industries, our EVP writes.

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Russian Social Media Presents Big Opportunities for Hospitality
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By: MotionPoint
October 02, 2018
Russian Social Media Presents Big Opportunities for Hospitality

Localizing content for networks such as VK can boost bookings and brand awareness.

MotionPoint News
Back-to-School Shopping Presents Opportunity to Attract U.S. Hispanic Customers
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By: MotionPoint
September 03, 2018
Back-to-School Shopping Presents Opportunity to Attract U.S. Hispanic Customers

As the school year revs up, our EVP shares several retail best practices to help companies serve Spanish-speaking customers.