MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

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Brand Consistency Online: Reaching a Global Audience
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By: MotionPoint
September 30, 2016
Brand Consistency Online: Reaching a Global Audience

As companies expand into global markets, they're quickly confronted with the marketing challenge of brand consistency.

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Going Global, the Smart Way
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By: MotionPoint
September 21, 2016
Going Global, the Smart Way

Thoughtfully examining website analytics and market sizes can point companies to thriving global markets, writes a MotionPoint exec.

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Insurers Cut Costs with Multi-Language Online Service & Support
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By: Reagan Evans
September 19, 2016
Insurers Cut Costs with Multi-Language Online Service & Support

Insurance companies can save money—and supercharge customer satisfaction among Hispanics—with Spanish online customer support.

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Crawl, Walk, Run: A How-To for Global Online Expansion
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By: Dominic Dithurbide
September 15, 2016
Crawl, Walk, Run: A How-To for Global Online Expansion

Entering new online markets is rarely a ‘slam dunk.’ Discover a winning method for achieving international success.

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Fluency That Transcends Translation
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By: Dominic Dithurbide
September 02, 2016
Fluency That Transcends Translation

By leveraging nuanced cultural knowledge of international markets, businesses stand to generate more global sales and revenue than ever before.

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Solutions to Empower Your Company’s Globalization Journey
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By: MotionPoint
August 11, 2016
Solutions to Empower Your Company’s Globalization Journey

As companies expand into more global markets online, their technical needs may change. MotionPoint has a solution for every step of the way.

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Learn About How to Engage Global Smartphone Users
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By: MotionPoint
July 22, 2016
Learn About How to Engage Global Smartphone Users

Our new e-book reveals the the mobile route to global expansion.

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An Exclusive Report on Global Social Networks
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By: MotionPoint
July 01, 2016
An Exclusive Report on Global Social Networks

Our new e-book reveals how smart companies are using social media to engage customers in new international markets.

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Localizing Hospital Websites for Medical Tourism
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By: Reagan Evans
June 16, 2016
Localizing Hospital Websites for Medical Tourism

By speaking the language, U.S.-based hospitals can win more global business.

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Conducting Business in Québec: The Linguistic Need-To-Know
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By: MotionPoint
May 05, 2016
Conducting Business in Québec: The Linguistic Need-To-Know

French fluency is critical for companies expanding into the Canadian province—even online.

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How To Make Global Customers Love Your Brand
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By: Reagan Evans
April 21, 2016
How To Make Global Customers Love Your Brand

In global marketing, one message does not fit all markets. Our analyst shares tips to authentically connect with international customers.

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Speak the Language, Win More Business
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By: Reagan Evans
April 05, 2016
Speak the Language, Win More Business

A MotionPoint global growth expert explains how market-relevant translations can win consumers’ hearts and minds.

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5 Tips for Global Business Success
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By: MotionPoint
March 18, 2016
5 Tips for Global Business Success

With these five powerful pointers, your company can smartly court, and convert, new customers in international markets.

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7 Insights to Make Global Growth Easy
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By: MotionPoint
March 17, 2016
7 Insights to Make Global Growth Easy

MotionPoint’s new e-book helps you understand global markets, cultures, politics and customer expectations.

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3 Must-Watch Online Trends for Global Retailers
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By: Dominic Dithurbide
March 08, 2016
3 Must-Watch Online Trends for Global Retailers

Which digital trends should inform your company’s global expansion efforts? Learn more in our exclusive report.

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When Should You Remove a Best Practice from Your Global Site?
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By: MotionPoint
March 07, 2016
When Should You Remove a Best Practice from Your Global Site?

Hint: Probably never. Discover how one retailer lost big when it removed a MotionPoint-exclusive traffic- and revenue-generating best practice from its localized website.