MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Website Translation
Want to Supercharge Global Sales? Sell Like A Local
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By: Dominic Dithurbide
February 26, 2016
Want to Supercharge Global Sales? Sell Like A Local

Ignoring locally-preferred payment options often means lost sales in global markets. Learn why, and discover several online payment trends, in our exclusive report.

Website Translation
Mobile: The Winning Ingredient for Going Global
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By: MotionPoint
November 19, 2015
Mobile: The Winning Ingredient for Going Global

Connecting with global consumers on their devices of choice wins brand awareness, site engagement and sales, writes a MotionPoint executive.

Website Translation
Why Website Localization Should Transcend Translation
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By: Reagan Evans
October 29, 2015
Why Website Localization Should Transcend Translation

Ideally, website content should be unique and relevant to its target market. Here are five ways custom localizations generate powerful results in international markets.

Website Translation
Optimizing Mobile Content for Global Customers
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By: MotionPoint
October 27, 2015
Optimizing Mobile Content for Global Customers

Charles Whiteman, MotionPoint’s SVP of Client Services, recently showcased ways expanding companies can reach more customers, on their devices of choice.

Website Translation
Three Critical Ingredients To Make Your Global Sites Succeed
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By: Dominic Dithurbide
October 09, 2015
Three Critical Ingredients To Make Your Global Sites Succeed

Companies tend to abandon their global online strategies when they don't generate immediate, meaningful results. The reason "why" is a mystery for these organizations—after all, they performed their due diligence and launched a localized website in the market’s preferred language. What went wrong?

Website Translation
Empowering Users Is Key to Improving Global Site Conversions and Value
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By: MotionPoint
October 01, 2015
Empowering Users Is Key to Improving Global Site Conversions and Value

How can companies effectively inform international customers that a localized version now exists for their market? The secret, MotionPoint found, was to put the customers' needs above all.

Website Translation
Smartphones: The Secret Weapon for Winning Global Consumers
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By: Dominic Dithurbide
September 04, 2015
Smartphones: The Secret Weapon for Winning Global Consumers

M-commerce is outpacing traditional e-commerce by three-to-one. If your expanding organization neglects the mobile web, it’s missing where the action is. Here’s a primer.

Website Translation
MotionPoint SVP Showcases ‘The Latin American Opportunity’ in Website Magazine
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By: MotionPoint
July 27, 2015
MotionPoint SVP Showcases ‘The Latin American Opportunity’ in Website Magazine

E-commerce companies can maximize the reach of their localized websites by smartly identifying languages that cross many borders, a MotionPoint executive writes.

Website Translation
Inbound Marketing + Localized Websites Create Powerful Combo for Latin American Markets
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By: Reagan Evans
June 10, 2015
Inbound Marketing + Localized Websites Create Powerful Combo for Latin American Markets

Latin American customers are increasingly affluent, and “a modern marketer’s dream.” Your company can attract these shoppers with localized websites.