Ignoring locally-preferred payment options often means lost sales in global markets. Learn why, and discover several online payment trends, in our exclusive report.
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Connecting with global consumers on their devices of choice wins brand awareness, site engagement and sales, writes a MotionPoint executive.
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Ideally, website content should be unique and relevant to its target market. Here are five ways custom localizations generate powerful results in international markets.
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Charles Whiteman, MotionPoint’s SVP of Client Services, recently showcased ways expanding companies can reach more customers, on their devices of choice.
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Companies tend to abandon their global online strategies when they don't generate immediate, meaningful results. The reason "why" is a mystery for these organizations—after all, they performed their due diligence and launched a localized website in the market’s preferred language. What went wrong?
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How can companies effectively inform international customers that a localized version now exists for their market? The secret, MotionPoint found, was to put the customers' needs above all.
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M-commerce is outpacing traditional e-commerce by three-to-one. If your expanding organization neglects the mobile web, it’s missing where the action is. Here’s a primer.
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E-commerce companies can maximize the reach of their localized websites by smartly identifying languages that cross many borders, a MotionPoint executive writes.
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Latin American customers are increasingly affluent, and “a modern marketer’s dream.” Your company can attract these shoppers with localized websites.
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