A Complete Guide to Developing a Global Marketing Strategy
Learn how to develop a global marketing strategy that speaks authentically to international audiences.
Read the article » 11 MIN READ
MotionPoint Webinar: Spanish Website Translation for Financial Institutions
Meet Veronica Pastuch, EVP of Translation Operations at MotionPoint and begin attracting the 84% of US Hispanics wanting to learn more about financial matters.
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Standardization vs. Customization: Striking the Right Balance (Part 3)
Discover how to use a hybrid standardization-customization approach to create an engaging localized UX—while saving money, too.
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The Importance of ‘Digital Experience’ for B2B Companies
To remain relevant and reach new buyers, B2B sellers must leverage this important marketing strategy.
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Give Your Regional Marketers Full Control Over Content, In Any Language
MotionPoint’s proxy-based translation solution lets hotels, resorts and other hospitality companies customize content for local markets.
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You’re Not Just Competing for Customers In Global Markets
Learn how website translation helps you forge great relationships with potential distributors, partners and employees.
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Translate Your Website and Omnichannel for a Seamless Global ‘B2B2C’ Experience
Localization is vital for B2B companies leveraging B2C technologies to boost conversions and revenue in global markets.
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How to Select New Global Markets for Your Business (Part 2)
Leveraging these best practices can help you easily and effectively evaluate new markets for expansion.
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How to Select New Global Markets for Your Business (Part 1)
Learn how to identify potential opportunities for your brand’s global growth.
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The Competitive Advantage of MotionPoint’s Solution
Learn how to gain an edge in global markets with MotionPoint’s localization approach.
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The Opportunity Cost of Neglecting Website Translation
Before you decide to put off website translation, consider the stakes for your business.
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Infographic: Examining the U.S. Hispanic Population
Spanish-speaking Hispanics represent a thriving, influential market within the U.S.
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B2B Can Adapt to Online Models by Taking Inspiration from Disruptors
Amazon Business’ success illustrates the increasing importance of providing convenient, personalized customer experiences, a MotionPoint exec writes.
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What B2B Companies Can Learn From Amazon Business
B2B companies should closely watch Amazon’s approach to customer attraction and retention, our EVP writes.
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B2B Businesses Improve Buying Experiences with Website Localization
It’s easier than you think to forge meaningful relationships with international buyers, our EVP writes.
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Master Lock: Multilingual Websites Make a Difference
MotionPoint helped the iconic manufacturer scale its international growth into key markets, in nine language.
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