MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

B2B Strategy
MotionPoint Exec Offers Ongoing Insights for Serving the Growing U.S. Hispanic Market
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By: MotionPoint
August 01, 2018
MotionPoint Exec Offers Ongoing Insights for Serving the Growing U.S. Hispanic Market

Hispanics are a growing segment of the U.S. population and workforce. Smart companies can capitalize on this trend, our EVP writes.

B2B Strategy
Attract Hispanic B2B Buyers with Spanish-Language Digital Content
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By: MotionPoint
July 25, 2018
Attract Hispanic B2B Buyers with Spanish-Language Digital Content

Hispanic-owned businesses are growing, yet remain underserved by B2B companies that don’t provide Spanish-language content.

B2B Strategy
How to Serve a Growing B2B Online Market: Hispanic-Owned Businesses
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By: MotionPoint
June 20, 2018
How to Serve a Growing B2B Online Market: Hispanic-Owned Businesses

A key way to engage and serve these customers is to translate your online and digital content into Spanish, our EVP writes.

B2B Strategy
Infographic: Global Growth of French Makes It the ‘Language of the Future’
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By: Nathan Lucas
June 13, 2018
Infographic: Global Growth of French Makes It the ‘Language of the Future’

Within a few decades, the global number of French speakers will increase by nearly 220%.

B2B Strategy
Infographic: German’s Powerful Linguistic Role In Europe
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By: Nathan Lucas
June 12, 2018
Infographic: German’s Powerful Linguistic Role In Europe

Now more than ever, the influence of the German language can't be ignored, especially when serving online customers in the EU.

B2B Strategy
How Your Translated Website ‘Speaks’ to Local Distributors
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By: Dominic Dithurbide
May 30, 2018
How Your Translated Website ‘Speaks’ to Local Distributors

Localized sites can help you initiate, build and sustain successful distribution relationships in global markets.

B2B Strategy
B2B Companies Should Consider Transactional Websites for Global Markets
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By: Reagan Evans
May 22, 2018
B2B Companies Should Consider Transactional Websites for Global Markets

There are many reasons why B2B companies should consider adding e-commerce components to their websites—especially as they enter new global markets.

B2B Strategy
B2B Companies Should Localize Their Sites for Spanish, Our EVP Says
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By: MotionPoint
May 08, 2018
B2B Companies Should Localize Their Sites for Spanish, Our EVP Says

Hispanic business owners want to conduct online websites in their preferred language.

B2B Strategy
Become an Innovator: Engaging the Underserved U.S. B2B Hispanic Market
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By: Dominic Dithurbide
May 04, 2018
Become an Innovator: Engaging the Underserved U.S. B2B Hispanic Market

Hispanic entrepreneurs are looking for companies that understand their needs and speak their language.

B2B Strategy
Expertise & Excellence: Helping Companies Serve Online Hispanics for Nearly 20 Years
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By: Reagan Evans
May 02, 2018
Expertise & Excellence: Helping Companies Serve Online Hispanics for Nearly 20 Years

Learn how MotionPoint helps brands engage with Spanish-speaking customers.

B2B Strategy
4 Powerful Ways to Serve the Hispanic B2B Market Online
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By: Reagan Evans
April 19, 2018
4 Powerful Ways to Serve the Hispanic B2B Market Online

Use these best practices to create a great localized website for Spanish-speaking buyers.

B2B Strategy
Localizing Your U.S. Website for Spanish Speakers with the Proxy Approach
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By: Dominic Dithurbide
April 13, 2018
Localizing Your U.S. Website for Spanish Speakers with the Proxy Approach

Discover how to bring your Spanish-speaking customers the world-class experience they expect—and deserve.

B2B Strategy
Keys to Providing a Positive U.S. Hispanic B2B Customer Experience
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By: Reagan Evans
April 12, 2018
Keys to Providing a Positive U.S. Hispanic B2B Customer Experience

Tapping into the powerful, fast-growing market means providing a robust customer experience in its preferred language.

B2B Strategy
Podcast: Exploring the Promise and Pitfalls of Website Localization
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By: MotionPoint
April 11, 2018
Podcast: Exploring the Promise and Pitfalls of Website Localization

MotionPoint’s EVP discusses the value of website and multichannel translation on The B2B Growth Show.

B2B Strategy
How Your Translated Website Can ‘Speak’ to Local Distributors
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By: Reagan Evans
April 10, 2018
How Your Translated Website Can ‘Speak’ to Local Distributors

Here are five ways localized websites help you initiate, build and sustain successful relationships in new global markets.

B2B Strategy
Channeling Digital Transformation to Serve Global B2B Buyers Online
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By: MotionPoint
April 09, 2018
Channeling Digital Transformation to Serve Global B2B Buyers Online

Your marketing and sales channels can apply the best lessons from the digital transformation trend to win new business.