MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

B2B Strategy
Unlocking New Markets with Localized Video Content in 2025
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By: Christian Connors
December 10, 2024
Unlocking New Markets with Localized Video Content in 2025

Learn how to optimize multilingual marketing strategies in 2025 with localized video content that resonates across diverse languages and cultures.

B2B Strategy
How Localized CTAs Can Increase Conversions on Multilingual Websites
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By: Nathan Lucas
December 05, 2024
How Localized CTAs Can Increase Conversions on Multilingual Websites

Discover how localizing CTAs can boost engagement and conversions on multilingual websites by resonating with cultural and linguistic nuances.

B2B Strategy
Why Ensuring High-Quality Website Translation is Crucial in 2025
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By: Verity
November 25, 2024
Why Ensuring High-Quality Website Translation is Crucial in 2025

Explore why high-quality website translation is essential in 2025 and how it impacts customer engagement, global growth, and brand trust. Learn how to deliver exceptional multilingual experiences for your audience.

B2B Strategy
MotionPoint Launches AI-Powered Dynamic Quality Estimation
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By: Evan Kramer
November 21, 2024
MotionPoint Launches AI-Powered Dynamic Quality Estimation

MotionPoint introduces AdaptiveQE, an AI-powered solution that revolutionizes translation quality estimation. Part of the Adaptive Translation™ suite, AdaptiveQE dynamically assesses translation quality, enabling brands to focus human post-editing only where it’s needed.

B2B Strategy
Why Multilingual Email Marketing is Critical for Global Engagement
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By: Evan Kramer
November 18, 2024
Why Multilingual Email Marketing is Critical for Global Engagement

Discover why multilingual email marketing is essential for businesses looking to connect with global audiences. Learn how tailored, localized campaigns can improve engagement, drive ROI, and strengthen your brand’s presence across borders.

B2B Strategy
How to Drive Conversions by Aligning Website Translation with Advertising
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By: Dominic Dithurbide
November 11, 2024
How to Drive Conversions by Aligning Website Translation with Advertising

Learn how aligning website translation with paid advertising strategies enhances global engagement, drives conversions, and builds trust across international markets.

B2B Strategy
The Importance of Website Localization in a B2B2C Environment
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By: Merisa Tomaro
September 25, 2024
The Importance of Website Localization in a B2B2C Environment

In a B2B2C model, website localization is critical for communicating effectively with both business clients and end consumers. This blog explores how to balance technical precision and cultural relevance to enhance global engagement.

B2B Strategy
Understanding the Difference in Spanish vs English Cost-Per-Click
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By: Dominic Dithurbide
September 13, 2024
Understanding the Difference in Spanish vs English Cost-Per-Click

Explore the differences in cost-per-click (CPC) between English and Spanish searches, and learn how marketers can use this knowledge to reduce ad costs and optimize multilingual marketing.

B2B Strategy
What is Automatic Post-Editing in Website Translation?
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By: Nathan Lucas
July 05, 2024
What is Automatic Post-Editing in Website Translation?

Explore how Automatic Post-Editing (AutoPE) in Brand Voice AI transforms machine translations, ensuring they align with your brand's unique voice and style, and offering high-quality, consistent results across languages.

B2B Strategy
How to Break into the European Market with Website Translation
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By: Merisa Tomaro
June 13, 2024
How to Break into the European Market with Website Translation

Learn how to expand your business into the European market by effectively translating your website into Spanish, German, French, and Italian. Discover strategies for overcoming language and cultural barriers to ensure success.

B2B Strategy
Cheap Translation Services: Finding the Best Solution for Your Needs
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By: Dominic Dithurbide
May 21, 2024
Cheap Translation Services: Finding the Best Solution for Your Needs

Learn how to navigate the world of affordable website translation services, from automated tools to freelance translators and low-cost agencies. Discover the pros and cons of cheap translation services.

B2B Strategy
Breaking Into the Latin American Market with Website Translation
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By: Nathan Lucas
May 07, 2024
Breaking Into the Latin American Market with Website Translation

Explore how website localization can help you navigate the cultural and linguistic nuances of the Latin American market in order to expand your global presence.

B2B Strategy
Bill 96: The Latest Requirements for Canadian Businesses
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By: Evan Kramer
March 12, 2024
Bill 96: The Latest Requirements for Canadian Businesses

What does Quebec’s Bill 96 mean for businesses? Learn how this law strengthens French language rights and impacts companies operating in Quebec.

B2B Strategy
A Beginner’s Guide to Business Language Translator Services
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By: Christian Connors
March 04, 2024
A Beginner’s Guide to Business Language Translator Services

Discover how business language translator services can revolutionize content accessibility for corporations and large businesses.

B2B Strategy
Unlocking the Benefits of AI in Enterprise Localization
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By: Verity
April 14, 2023
Unlocking the Benefits of AI in Enterprise Localization

The groundbreaking AI solution ChatGPT has been making waves across numerous industries. What does it mean for translation and what should you consider when exploring AI solutions?

B2B Strategy
Why Partnering with a Translation Company Has a Higher ROI During a Recession
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By: Evan Kramer
February 23, 2023
Why Partnering with a Translation Company Has a Higher ROI During a Recession

With a possible economic recession on the horizon, how could working with a 3rd party help your business not just survive, but thrive?