MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Website Translation
The Opportunity Cost of Neglecting Website Translation
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By: Reagan Evans
February 15, 2019
The Opportunity Cost of Neglecting Website Translation

Before you decide to put off website translation, consider the stakes for your business.

Website Translation
Speak Your Customers’ Language to Grow Global B2B Sales
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By: MotionPoint
January 09, 2019
Speak Your Customers’ Language to Grow Global B2B Sales

Localized content is the key to success in global markets, our EVP writes.

Website Translation
Hoteliers Win More Global Business When They Cater to Guests’ Tech Needs
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By: MotionPoint
December 31, 2018
Hoteliers Win More Global Business When They Cater to Guests’ Tech Needs

As 2019 unfolds, hoteliers should invest in the right kinds of technology to woo international travelers, our EVP writes.

Website Translation
The Trend for 2019: Localization and Personalization
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By: MotionPoint
December 27, 2018
The Trend for 2019: Localization and Personalization

Smart brands capture and keep global customers with the power of personalized content.

Website Translation
It’s Never Too Soon to Appeal to Hispanic Holiday Shoppers
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By: MotionPoint
December 21, 2018
It’s Never Too Soon to Appeal to Hispanic Holiday Shoppers

Retailers can start preparing today to serve U.S. Hispanic customers this holiday season.

Website Translation
How to Streamline Your Multilingual Website Redesign Project
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By: MotionPoint
December 03, 2018
How to Streamline Your Multilingual Website Redesign Project

Website redesigns present an opportunity to accelerate growth in global markets.

Website Translation
B2B Can Adapt to Online Models by Taking Inspiration from Disruptors
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By: MotionPoint
November 02, 2018
B2B Can Adapt to Online Models by Taking Inspiration from Disruptors

Amazon Business’ success illustrates the increasing importance of providing convenient, personalized customer experiences, a MotionPoint exec writes.

Website Translation
Sell to Emerging Markets with Virtual Marketplaces and Social Media
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By: MotionPoint
October 29, 2018
Sell to Emerging Markets with Virtual Marketplaces and Social Media

Harnessing global virtual marketplaces and social channels may yield the online marketing success brands seek in new markets, our EVP writes.

Website Translation
Reaching U.S. Hispanics on Social Media
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By: MotionPoint
October 25, 2018
Reaching U.S. Hispanics on Social Media

Brands have an opportunity to gain market share over their competitors by targeting U.S. Hispanics.

Website Translation
How Virtual Marketplaces and Social Media Are Disrupting Global E-Commerce
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By: MotionPoint
How Virtual Marketplaces and Social Media Are Disrupting Global E-Commerce

If you’re eying global markets for expansion, make sure you reach customers through their regionally-preferred social networks, our EVP writes.

Website Translation
MotionPoint’s Pricing Model, and World-Class Translation Quality
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By: Reagan Evans
October 12, 2018
MotionPoint’s Pricing Model, and World-Class Translation Quality

Discover how we deliver linguistic consistency and accuracy at an equitable cost.

Website Translation
Guide Graphic: Which Translation Approach is Best for Your Brand?
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By: Nathan Lucas
October 03, 2018
Guide Graphic: Which Translation Approach is Best for Your Brand?

Discover three common approaches to online content translation—and learn which one is right for you.

Website Translation
Russian Social Media Presents Big Opportunities for Hospitality
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By: MotionPoint
October 02, 2018
Russian Social Media Presents Big Opportunities for Hospitality

Localizing content for networks such as VK can boost bookings and brand awareness.

Website Translation
Video: Master Lock – Securing International Growth Online
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By: Nathan Lucas
September 26, 2018
Video: Master Lock – Securing International Growth Online

Master Lock's lean web team needed a website localization solution to serve key global markets in nine language.

Website Translation
Video: Four Reasons to Translate Your Website
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By: Nathan Lucas
September 19, 2018
Video: Four Reasons to Translate Your Website

Discover four important business and marketing reasons to make website translation a high priority for your global expansion.

Website Translation
Video: 3 Steps to Starting a Website Translation Project the Right Way
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By: Nathan Lucas
September 17, 2018
Video: 3 Steps to Starting a Website Translation Project the Right Way

Get your website translation project on the right track with these time- and money-saving tips.