MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Customer Experience
Infographic: U.S. Healthcare Organizations Shouldn’t Ignore Spanish Speakers
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By: Nathan Lucas
August 21, 2018
Infographic: U.S. Healthcare Organizations Shouldn’t Ignore Spanish Speakers

In America, Spanish-speaking Hispanics have enormous buying power, yet remain an underserved market by most healthcare organizations.

Customer Experience
An Introduction: How MotionPoint Localizes Mobile Application Content
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By: MotionPoint
August 07, 2018
An Introduction: How MotionPoint Localizes Mobile Application Content

Mobile-first global customers expect great user experiences on their devices of choice, in their preferred languages.

Customer Experience
Is Your Customer’s Journey Properly Localized for Global Markets?
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By: Reagan Evans
July 19, 2018
Is Your Customer’s Journey Properly Localized for Global Markets?

Using MotionPoint's solution to present relevant, persuasive experiences in customers’ preferred languages can help convert your international customers.

Customer Experience
Portal Websites: The Forgotten Piece of Website Translation
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By: Reagan Evans
June 14, 2018
Portal Websites: The Forgotten Piece of Website Translation

When your company neglects to translate these important sections of your site, global customers can become confused—and may never come back.

Customer Experience
Infographic: Global Growth of French Makes It the ‘Language of the Future’
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By: Nathan Lucas
June 13, 2018
Infographic: Global Growth of French Makes It the ‘Language of the Future’

Within a few decades, the global number of French speakers will increase by nearly 220%.

Customer Experience
Infographic: The Buying Power of Japanese-Speaking Consumers
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By: Nathan Lucas
June 12, 2018
Infographic: The Buying Power of Japanese-Speaking Consumers

Discover why Japan is a market worth supporting with localized content, especially online.

Customer Experience
Infographic: German’s Powerful Linguistic Role In Europe
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By: Nathan Lucas
Infographic: German’s Powerful Linguistic Role In Europe

Now more than ever, the influence of the German language can't be ignored, especially when serving online customers in the EU.

Customer Experience
Guide Graphic: 8 Tips to Make Your Small Marketing Team Seem Much Bigger
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By: Nathan Lucas
June 11, 2018
Guide Graphic: 8 Tips to Make Your Small Marketing Team Seem Much Bigger

Increase your team’s effectiveness by rethinking your approach to content ideation and utilization.

Customer Experience
The Importance of Speed for Global Business
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By: MotionPoint
May 31, 2018
The Importance of Speed for Global Business

Speed-to-market is critical to success in global markets. Learn why traditional translation vendors just can’t keep up.

Customer Experience
When Was the Last Time You Checked Your Translated Websites?
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By: Reagan Evans
May 29, 2018
When Was the Last Time You Checked Your Translated Websites?

You can’t solve problems on your localized websites if you don’t know they’re there.

Customer Experience
B2B Companies Should Consider Transactional Websites for Global Markets
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By: Reagan Evans
May 22, 2018
B2B Companies Should Consider Transactional Websites for Global Markets

There are many reasons why B2B companies should consider adding e-commerce components to their websites—especially as they enter new global markets.

Customer Experience
Infographic: The Skyrocketing Use of Chinese Around the World
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By: Nathan Lucas
May 17, 2018
Infographic: The Skyrocketing Use of Chinese Around the World

One in six people worldwide speak Mandarin. One in five internet users are fluent in Chinese.

Customer Experience
Infographic: Arabic On the Internet Is Rapidly Growing
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By: Nathan Lucas
May 16, 2018
Infographic: Arabic On the Internet Is Rapidly Growing

Arabic is the fifth most spoken language in the world.

Customer Experience
Reaching and Serving Global Travelers Through Mobile
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By: MotionPoint
May 09, 2018
Reaching and Serving Global Travelers Through Mobile

Mobile travel sales are expected to surpass $100 billion by 2020, our EVP writes.

Customer Experience
Selling to Locals Means Selling Like a Local
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By: MotionPoint
March 20, 2018
Selling to Locals Means Selling Like a Local

Offer unique product assortments, authentically speak the language and adapt to cultural sensitivities, our EVP writes.

Customer Experience
How to Make GDPR Work for Your Business in Europe
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By: MotionPoint
March 13, 2018
How to Make GDPR Work for Your Business in Europe

A seemingly restrictive EU regulation can drive smart marketers to create better personalized experiences.