MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Customer Experience
From Word Count to Impact: Outcome-Focused Website Translation
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By: Annabelle Kite
June 25, 2025
From Word Count to Impact: Outcome-Focused Website Translation

Traditional website translation often leads to overspending on content that doesn’t perform. Learn why marketers are shifting to outcome-focused strategies that prioritize results—not word count.

Customer Experience
What Is Software Localization and Why Is It Important?
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By: Nathan Lucas
June 11, 2025
What Is Software Localization and Why Is It Important?

Localizing software can be a complex process that involves engineers, linguists, and project managers. Discover what software localization is, why it is crucial to keep it top of mind, and how to manage a software localization project.

Customer Experience
What is Automatic Translation and How Can it Be Used?
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By: Nathan Lucas
June 10, 2025
What is Automatic Translation and How Can it Be Used?

Learn what automatic translation is—and how it works alongside automated translation to streamline multilingual content workflows.

Customer Experience
10 Key Reasons to Translate Your Website
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By: Dominic Dithurbide
June 04, 2025
10 Key Reasons to Translate Your Website

Expanding your business by serving global customers is a powerful growth strategy—and localized websites are the key to reaching them effectively.

Customer Experience
Building an Authentic and Effective Brand Localization Strategy
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By: Dominic Dithurbide
June 03, 2025
Building an Authentic and Effective Brand Localization Strategy

Discover how to create a powerful brand localization strategy that seamlessly adapts your brand identity, messaging, and customer experience for global success.

Customer Experience
2025 Multilingual SEO Guide: Key Tactics to Boost Your Website’s Global Reach
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By: Christian Connors
2025 Multilingual SEO Guide: Key Tactics to Boost Your Website’s Global Reach

Learn essential strategies for global multilingual SEO in 2025 to boost your website’s global visibility and engage international audiences.

Customer Experience
8 New Market Entry Strategies for Global Business
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By: Dominic Dithurbide
8 New Market Entry Strategies for Global Business

Discover the 8 most effective foreign market entry strategies to help you succeed internationally.

Customer Experience
Mobile App Localization: Your Gateway to Global Audiences
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By: Nathan Lucas
Mobile App Localization: Your Gateway to Global Audiences

Understand the ins and outs of mobile app localization in the ever-changing translation technology industry.

Customer Experience
Are Translation and Localization the Same?
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By: Dominic Dithurbide
Are Translation and Localization the Same?

Learn the difference between website translation and website localization and why you need both for global success.

Customer Experience
AI vs Human Content: Striking the Balance
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By: Annabelle Kite
May 15, 2025
AI vs Human Content: Striking the Balance

AI-generated content is reshaping how we create and translate at scale—faster, smarter, more efficient. But even with all its power, AI still needs a human touch to truly connect, inspire, and resonate across cultures.

Customer Experience
International Marketing Plans: How to Succeed in Global Markets
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By: Dominic Dithurbide
April 02, 2025
International Marketing Plans: How to Succeed in Global Markets

Learn how to develop an international marketing strategy that speaks authentically to global markets.

Customer Experience
Best Practices for Multilingual Websites with Examples
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By: Nathan Lucas
Best Practices for Multilingual Websites with Examples

Discover top tips for creating multilingual websites to help designers, developers, and content creators improve localization, multilingual SEO, and user experience.

Customer Experience
What is Back Translation and Its Importance
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By: Jessica Rivera
March 27, 2025
What is Back Translation and Its Importance

Learn about the process of back translation and the advantages of using back translation to improve translation accuracy and localization.

Customer Experience
Common Challenges of English to Spanish Translation
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By: Jessica Rivera
Common Challenges of English to Spanish Translation

Translating English to Spanish is more complex than it may seem. Although there are solutions that can expedite more simple translations, the quickest solutions are rarely accurate. Learn more about the challenges of English to Spanish translation.

Customer Experience
Technology Overview for Mobile App Translation
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By: Reagan Evans
March 25, 2025
Technology Overview for Mobile App Translation

Learn how enterprise companies use technology to achieve seamless mobile app translation, which is essential in increasing market share and revenue on Android & iOS smartphones and tablets.