MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

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Infographic: Examining the U.S. Hispanic Population
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By: Nathan Lucas
November 09, 2018
Infographic: Examining the U.S. Hispanic Population

Spanish-speaking Hispanics represent a thriving, influential market within the U.S.

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Need Tips for Serving U.S. Hispanics? Look to Sports Organizations
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By: MotionPoint
October 04, 2018
Need Tips for Serving U.S. Hispanics? Look to Sports Organizations

Observing how pro teams serve Spanish speakers can become a smart play for other industries, our EVP writes.

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Back-to-School Shopping Presents Opportunity to Attract U.S. Hispanic Customers
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By: MotionPoint
September 03, 2018
Back-to-School Shopping Presents Opportunity to Attract U.S. Hispanic Customers

As the school year revs up, our EVP shares several retail best practices to help companies serve Spanish-speaking customers.

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Infographic: U.S. Healthcare Organizations Shouldn’t Ignore Spanish Speakers
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By: Nathan Lucas
August 21, 2018
Infographic: U.S. Healthcare Organizations Shouldn’t Ignore Spanish Speakers

In America, Spanish-speaking Hispanics have enormous buying power, yet remain an underserved market by most healthcare organizations.

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MotionPoint Exec Offers Ongoing Insights for Serving the Growing U.S. Hispanic Market
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By: MotionPoint
August 01, 2018
MotionPoint Exec Offers Ongoing Insights for Serving the Growing U.S. Hispanic Market

Hispanics are a growing segment of the U.S. population and workforce. Smart companies can capitalize on this trend, our EVP writes.

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Attract Hispanic B2B Buyers with Spanish-Language Digital Content
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By: MotionPoint
July 25, 2018
Attract Hispanic B2B Buyers with Spanish-Language Digital Content

Hispanic-owned businesses are growing, yet remain underserved by B2B companies that don’t provide Spanish-language content.

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B2B Companies Should Localize Their Sites for Spanish, Our EVP Says
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By: MotionPoint
May 08, 2018
B2B Companies Should Localize Their Sites for Spanish, Our EVP Says

Hispanic business owners want to conduct online websites in their preferred language.

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Become an Innovator: Engaging the Underserved U.S. B2B Hispanic Market
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By: Dominic Dithurbide
May 04, 2018
Become an Innovator: Engaging the Underserved U.S. B2B Hispanic Market

Hispanic entrepreneurs are looking for companies that understand their needs and speak their language.

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Expertise & Excellence: Helping Companies Serve Online Hispanics for Nearly 20 Years
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By: Reagan Evans
May 02, 2018
Expertise & Excellence: Helping Companies Serve Online Hispanics for Nearly 20 Years

Learn how MotionPoint helps brands engage with Spanish-speaking customers.

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Translating Your B2B Website for Spanish-Speaking Business Owners
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By: Reagan Evans
April 27, 2018
Translating Your B2B Website for Spanish-Speaking Business Owners

Hispanic-owned businesses are a significant segment of the U.S. market. Tap that lucrative, growing B2B sector by translating your website into Spanish.

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4 Powerful Ways to Serve the Hispanic B2B Market Online
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By: Reagan Evans
April 19, 2018
4 Powerful Ways to Serve the Hispanic B2B Market Online

Use these best practices to create a great localized website for Spanish-speaking buyers.

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Infographic: Learn About the Spanish-Speaking Population of the United States
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By: MotionPoint
April 17, 2018
Infographic: Learn About the Spanish-Speaking Population of the United States

The language is widely used in the U.S., making Spanish speakers a powerful—and growing—market to serve.

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Localizing Your U.S. Website for Spanish Speakers with the Proxy Approach
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By: Dominic Dithurbide
April 13, 2018
Localizing Your U.S. Website for Spanish Speakers with the Proxy Approach

Discover how to bring your Spanish-speaking customers the world-class experience they expect—and deserve.

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Keys to Providing a Positive U.S. Hispanic B2B Customer Experience
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By: Reagan Evans
April 12, 2018
Keys to Providing a Positive U.S. Hispanic B2B Customer Experience

Tapping into the powerful, fast-growing market means providing a robust customer experience in its preferred language.

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Spanish vs. Spanglish: Which Approach Is Best for the U.S. Hispanic B2B Market?
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By: MotionPoint
April 04, 2018
Spanish vs. Spanglish: Which Approach Is Best for the U.S. Hispanic B2B Market?

Should you serve online Hispanic B2B buyers in Spanish? English? Or the linguistic fusion called Spanglish?

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The Benefits of Localizing Your U.S. B2B Site for Spanish Speakers
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By: MotionPoint
March 21, 2018
The Benefits of Localizing Your U.S. B2B Site for Spanish Speakers

Hispanic entrepreneurs have unique needs that aren’t necessarily met by English-language websites, our EVP writes.