{"id":1695,"date":"2018-04-02T00:00:00","date_gmt":"2018-04-02T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=videos&p=1695"},"modified":"2024-08-23T14:43:30","modified_gmt":"2024-08-23T18:43:30","slug":"four-reasons-to-translate-your-website","status":"publish","type":"videos","link":"https:\/\/www.motionpoint.com\/resources\/videos\/four-reasons-to-translate-your-website\/","title":{"rendered":"Four Reasons to Translate your Website"},"template":"","resource_categories":[34,30,24,35,33,23,22,17,38,18],"targeted_localized_audience":[],"document_categories":[],"redesign":[],"class_list":["post-1695","videos","type-videos","status-publish","hentry","resource_categories-business-goal-brand-experience","resource_categories-business-goal","resource_categories-role-business-strategist","resource_categories-content-type","resource_categories-business-goal-global-expansion","resource_categories-role-marketer","resource_categories-role","resource_categories-topic","resource_categories-content-type-video","resource_categories-topic-website-translation"],"acf":{"video_publish_date":"","translate_this_video":"YES","videos_resource_card":{"ID":16954,"id":16954,"title":"Four_Reasons_to_Translate_your_Website.jpg","filename":"Four_Reasons_to_Translate_your_Website.jpg","filesize":90016,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Four_Reasons_to_Translate_your_Website.jpg","link":"https:\/\/www.motionpoint.com\/resources\/videos\/four-reasons-to-translate-your-website\/four_reasons_to_translate_your_website\/","alt":"","author":"2","description":" \t","caption":"","name":"four_reasons_to_translate_your_website","status":"inherit","uploaded_to":1695,"date":"2018-04-02 00:00:00","modified":"2018-04-02 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1179,"height":664,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Four_Reasons_to_Translate_your_Website-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Four_Reasons_to_Translate_your_Website-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Four_Reasons_to_Translate_your_Website-768x433.jpg","medium_large-width":768,"medium_large-height":433,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Four_Reasons_to_Translate_your_Website-1024x577.jpg","large-width":1024,"large-height":577,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Four_Reasons_to_Translate_your_Website.jpg","1536x1536-width":1179,"1536x1536-height":664,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Four_Reasons_to_Translate_your_Website.jpg","2048x2048-width":1179,"2048x2048-height":664}},"videos_social_image":{"ID":16955,"id":16955,"title":"OG_-_Four_Reasons_to_Translate_your_Website.jpg","filename":"OG_-_Four_Reasons_to_Translate_your_Website.jpg","filesize":61008,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_-_Four_Reasons_to_Translate_your_Website.jpg","link":"https:\/\/www.motionpoint.com\/resources\/videos\/four-reasons-to-translate-your-website\/og_-_four_reasons_to_translate_your_website\/","alt":"","author":"2","description":" \t","caption":"","name":"og_-_four_reasons_to_translate_your_website","status":"inherit","uploaded_to":1695,"date":"2018-04-02 00:00:00","modified":"2018-04-02 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":959,"height":539,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_-_Four_Reasons_to_Translate_your_Website-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_-_Four_Reasons_to_Translate_your_Website-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_-_Four_Reasons_to_Translate_your_Website-768x432.jpg","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_-_Four_Reasons_to_Translate_your_Website.jpg","large-width":959,"large-height":539,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_-_Four_Reasons_to_Translate_your_Website.jpg","1536x1536-width":959,"1536x1536-height":539,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_-_Four_Reasons_to_Translate_your_Website.jpg","2048x2048-width":959,"2048x2048-height":539}},"video_embed_id":"40f2xu0txg","video_text_content":"

Hi, I\u2019m Andrea, marketing manager at MotionPoint.<\/p>\n

If you think serving your customers with translated websites is a \u201cnice to do\u201d, you\u2019ll miss out on high impact ways it can drive your business.<\/p>\n

Here are four of them.<\/p>\n

1. Improve customer experience. <\/b><\/p>\n

It\u2019s important to give your customers a great online experience, no matter what language they speak. Your customers expect it, and your competitors may already be doing it.<\/p>\n

Learn more about Optimizing the Customer Experience with Website Translation<\/a><\/p>\n

2. Get found in search. <\/b><\/p>\n

People usually search the Web in their preferred language.<\/p>\n

Translate your website using relevant, in-language keywords and on-site optimizations. This will greatly improve your site\u2019s ranking in regional search engines, and drive more traffic to your site.<\/p>\n

Read the \u2018101\u2019 Series about International SEO<\/a><\/p>\n

3. Comply with legal regulations. <\/b><\/p>\n

You may be required by law to offer your company\u2019s website in a local language.<\/p>\n

For example, to operate in Quebec, your company\u2019s website must be available in French.<\/p>\n

Learn more about Conducting Business in Quebec: The Linguistic Need-to-Know<\/a><\/p>\n

4. Make more money. <\/b><\/p>\n

Your customers are 72% more likely to buy online from your company if your products are offered in their preferred language.<\/p>\n

Keep these points in mind when your company is serving customers in other markets.<\/p>\n

Read how JetBlue saw triple digit growth in traffic to its U.S. Spanish mobile site<\/a><\/p>\n","videos_featured_resource_card":"n\/a","meta_title":"Four Reasons to Translate your Website","meta_description":"Four Reasons to Translate your Website","meta_keywords":"four translate","video_type":{"value":"insights","label":"Insights"},"learn_more_cards":false,"hidden_video":"No","docs_short_description":"","docs_keywords":"","doc_social_media_caption_1":"","doc_social_media_caption_2":"","doc_social_media_caption_3":"","doc_social_media_caption_4":"","doc_social_media_caption_5":"","doc_id":"52397","md_title_tag":"","md_meta_description":"","md_og_image":false,"md_og_title":"","md_og_description":"","md_og_keywords":""},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/videos\/1695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/videos"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=1695"}],"wp:term":[{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=1695"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=1695"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=1695"},{"taxonomy":"redesign","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/redesign?post=1695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}