{"id":856,"date":"2016-06-16T00:00:00","date_gmt":"2016-06-16T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=856"},"modified":"2016-06-16T00:00:00","modified_gmt":"2016-06-16T00:00:00","slug":"localizing-hospital-websites-attracts-medical-tourism","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/localizing-hospital-websites-attracts-medical-tourism\/","title":{"rendered":"Localizing Hospital Websites for Medical Tourism"},"template":"","blog_categories":[15],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-856","blog","type-blog","status-publish","hentry","blog_categories-website-translation"],"acf":{"blog_short_description":"By speaking the language, U.S.-based hospitals can win more global business.","news_inline_styles":"","blog_video_id":"","article_body":"

Medical tourism is booming. By some estimates, the industry\u2014which serves patients traveling to overseas hospitals to receive superior, or more affordable, treatment than what\u2019s available locally\u2014is growing by as much as 20% each year. It represents a market worth up to $72 billion.<\/p>\n

In the past 20 years, healthcare has wildly improved in emerging markets, and has become world-class. Meanwhile, mature markets like the U.S. have seen similar strides in their premier-level care. These trends, combined with the emergence of affordable air travel and good exchange rates, have revolutionized the industry.<\/p>\n

The Internet, however, has arguably been medical tourism\u2019s greatest boon in recent years. Global patients can now research and locate premiere (or affordable) care with ease. Finding solutions for their needs\u2014the most common of which are cosmetic surgery, dentistry, and cardiovascular and reproductive treatments\u2014is now a few mouse-clicks away.<\/p>\n

How big is this business? The numbers don\u2019t lie:<\/p>\n

    \n
  1. Patients Without Borders<\/a> estimates global medical tourism is growing at 15% to 20% each year <\/li>\n
  2. According to the Centers for Disease Control<\/a>, 750,000 U.S. residents travel abroad for care each year <\/li>\n
  3. Other sources<\/a> suggest that number may be as high as 1.25+ million <\/li>\n
  4. This represents an increase of over 150% in less than 10 years <\/li>\n
  5. Beyond the U.S., the Organization for Economic Cooperation and Development<\/a> has estimated there are up to 50 million medical tourists worldwide<\/b> each year <\/li>\n<\/ol>\n

    The industry has come a long way from its long-ago origins, where ancient Mesopotamians trekked to temples in Syria<\/a> to heal eye disorders and Greeks made pilgrimages<\/a> to remote regions to visit the sanctuary of Asklepios, the god of healing. These days, medical tourism is a multibillion-dollar global industry, with a market size of between $45.5 billion and $72 billion (based on cross-border patients spending an average of $3,800 to $6,000 each visit), estimates Patients Without Borders. <\/p>\n

    Countries such as Mexico, and regions in Southeast and South Asia are seeing the greatest influx of international patients. However, mature markets such as the U.S. remain a top destination. Some studies suggest the U.S. represents the No. 3 most-popular medical tourism destination globally<\/a>, and No. 3 among some wealthy overseas travelers<\/a>.) <\/p>\n

    Hospitals in the U.S. \u201care able to attract foreign patients for high quality and specialized care,\u201d economists in the U.S. and Germany<\/a> found. \u201cThese inbound medical tourists are usually private patients, and therefore often provide a financially advantageous source of income; USA hospitals with dedicated international centers generate up to 10% of total revenue from international patients<\/b>.\u201d<\/p>\n

    That\u2019s an opportunity many U.S. hospitals shouldn\u2019t ignore. One of the best ways healthcare facilities can attract, educate and serve these global customers is by translating and localizing their English-language websites. As we\u2019ll soon see, providing content to these patients in their languages of choice can lead to more traffic, leads and conversions.<\/p>\n

    Francesco Rocchi, a Global Online Strategist with our Global Growth team, recently conducted research on this subject. We chatted with him to learn more.<\/p>\n

    Localized Sites Act as Beacons<\/h2>\n

    \u201cFirstly, a clinic or hospital\u2019s website is the most important channel of communication, and it\u2019s and the main gateway for potential customers,\u201d Francesco explains. \u201cIt provides information that wouldn\u2019t otherwise be available to people all over the world. Localizing and optimizing website content for international visitors is a relatively easy, and very powerful, way to engage them.\u201d<\/p>\n

    We\u2019ve seen this first-hand with our own clients. We recently examined analytics from a localized website we operate for a group of U.S. hospitals. This site\u2019s intended audience lives in the U.S.\u2014but that hasn\u2019t stopped a rush of global consumers from visiting the site and conducting research.<\/p>\n

    In fact, by simply offering a localized website, the hospital group saw a surge in new visitors from international markets. This traffic was larger by half, compared to international visits to its English counterpart. Further, organic traffic saw a similarly powerful increase (from 25% to 38%) from users in global markets, Francesco says.<\/p>\n

    We\u2019ve seen surges in traffic from Latin American countries; a natural lift, considering the localized site is in Spanish. But \u201cinterestingly, the single non-English-speaking country with more visitors to the website is Russia,\u201d Francesco says. \u201cThis suggests an untapped audience.\u201d<\/p>\n

    (This jibes with independent data that suggests now more than ever, Russians are traveling overseas for medical treatment. Three years ago, more than 300,000 Russians spent over $1 billion<\/a> on such \u201coutbound\u201d medical tourism.)<\/p>\n

    Further, we found a strong relationship between hospital personnel and their potential international customers. Global site visitors conduct research on individual physicians 50% more than domestic visitors do. (22% vs. 14%.) Most of these potential patients are looking for U.S.-based physicians who hail from their home countries.. <\/p>\n

    \u201cThis kind of traffic\u2014driven by necessity to search for a specific professional\u2014is potentially very valuable,\u201d Francesco says. \u201cThis is suggested by the fact that bounce rates on localized physician lists or research pages tend to be close to 1%, more than 50 times lower than average.\u201d<\/p>\n

    Spotlight Relevant Localized Content<\/h2>\n

    Clinics and hospitals that cater to these inbound patients can also savvily highlight relevant treatments on their localized websites. For instance, Hispanic-Americans from Central and South America<\/a> are more likely to be at risk for sickle cell anemia than other ethnic groups. Our data suggests they tend to visit pages related to those treatments more than others.<\/p>\n

    A similar phenomenon was observed regarding Spanish-language content on bladder health. About 20% of U.S.-based visitors to the localized site visited pages dedicated to the topic. However, many more international visitors\u2014nearly 70%\u2014spent time on these pages. <\/p>\n

    \u201cSites serving global consumers in different languages can actively showcase this persuasive content through resonant localized promotions, or with in-language Pay-Per-Click campaigns,\u201d Francesco explains. \u201cThe result? Increased engagement and traffic, powered by culturally-relevant content.\u201d<\/p>\n

    Final Thoughts<\/h2>\n

    The first step in engaging these global consumers is to partner with a great website globalization platform provider, Francesco advises. It\u2019s even better if that vendor can provide localized On-Site Search, he says.<\/p>\n

    \u201cSuch searches are key to maximizing the chances of acquiring foreign customers,\u201d he says, \u201cwhose main access to the hospital is the website.\u201d<\/p>\n

    Further, it\u2019s important to know what not<\/i> to translate on a website, Francesco says. If a specific service is so ubiquitous that its English name is often treated like a brand, it shouldn\u2019t be translated, he says. If the term is translated, there\u2019s a high risk that a global customer\u2014who is likely searching for the procedure under its well-known English name\u2014might not find the localized website in search results.<\/p>\n

    That\u2019s a missed opportunity, he says.<\/p>\n<\/p>\n

    \u201cAlways opt for the best-possible user experience, no matter what language your website might be in,\u201d he concludes. \u201cMaking the on-site content as compelling, educational and relevant as possible will lead to higher traffic and conversions.\u201d<\/p>\n","article_body_code":"","news_image":{"ID":8564,"id":8564,"title":"Hero_Localizing-Hospital-Websites-100.jpg","filename":"Hero_Localizing-Hospital-Websites-100.jpg","filesize":45718,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/localizing-hospital-websites-attracts-medical-tourism\/hero_localizing-hospital-websites-100\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_localizing-hospital-websites-100","status":"inherit","uploaded_to":856,"date":"2016-06-16 00:00:00","modified":"2016-06-16 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100.jpg","2048x2048-width":2000,"2048x2048-height":450}},"social_image":{"ID":8565,"id":8565,"title":"OG_Localizing-Hospital-Websites-100.jpg","filename":"OG_Localizing-Hospital-Websites-100.jpg","filesize":102664,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Localizing-Hospital-Websites-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/localizing-hospital-websites-attracts-medical-tourism\/og_localizing-hospital-websites-100\/","alt":"","author":"2","description":" \t","caption":"","name":"og_localizing-hospital-websites-100","status":"inherit","uploaded_to":856,"date":"2016-06-16 00:00:00","modified":"2016-06-16 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Localizing-Hospital-Websites-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Localizing-Hospital-Websites-100-300x157.jpg","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Localizing-Hospital-Websites-100-768x402.jpg","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Localizing-Hospital-Websites-100-1024x536.jpg","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Localizing-Hospital-Websites-100-1536x803.jpg","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Localizing-Hospital-Websites-100.jpg","2048x2048-width":2000,"2048x2048-height":1046}},"callout_article":[],"news_image_url":"","featired_article_image":false,"featured_article":[],"featured_article_description":"","blog_image":{"ID":8564,"id":8564,"title":"Hero_Localizing-Hospital-Websites-100.jpg","filename":"Hero_Localizing-Hospital-Websites-100.jpg","filesize":45718,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/localizing-hospital-websites-attracts-medical-tourism\/hero_localizing-hospital-websites-100\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_localizing-hospital-websites-100","status":"inherit","uploaded_to":856,"date":"2016-06-16 00:00:00","modified":"2016-06-16 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100.jpg","2048x2048-width":2000,"2048x2048-height":450}},"hero_image":{"ID":8564,"id":8564,"title":"Hero_Localizing-Hospital-Websites-100.jpg","filename":"Hero_Localizing-Hospital-Websites-100.jpg","filesize":45718,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/localizing-hospital-websites-attracts-medical-tourism\/hero_localizing-hospital-websites-100\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_localizing-hospital-websites-100","status":"inherit","uploaded_to":856,"date":"2016-06-16 00:00:00","modified":"2016-06-16 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100.jpg","2048x2048-width":2000,"2048x2048-height":450}},"news_resource_card":{"ID":8564,"id":8564,"title":"Hero_Localizing-Hospital-Websites-100.jpg","filename":"Hero_Localizing-Hospital-Websites-100.jpg","filesize":45718,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/localizing-hospital-websites-attracts-medical-tourism\/hero_localizing-hospital-websites-100\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_localizing-hospital-websites-100","status":"inherit","uploaded_to":856,"date":"2016-06-16 00:00:00","modified":"2016-06-16 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Localizing-Hospital-Websites-100.jpg","2048x2048-width":2000,"2048x2048-height":450}},"translate_this_blog":"NO","localize_blog":"global","recommended_blog_1":"","recommended_article_url_1":"https:\/\/www.motionpoint.com\/resources\/translation\/optimizing-in-language-user-experience\/","recommended_blog_2":"","recommended_article_url_2":"","recommended_blog_3":"","recommended_article_url_3":"https:\/\/www.motionpoint.com\/resources\/what-is-website-localization\/","article_word_count":"1288","article_read_time":"5","banner_image":{"ID":165510,"id":165510,"title":"Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500.png","filename":"Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500.png","filesize":19340,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500.png","link":"https:\/\/www.motionpoint.com\/blog\/10-key-reasons-to-translate-your-website\/website-translation-evaluating-the-top-three-approaches-250-x-500\/","alt":"","author":"2","description":" \t","caption":"","name":"website-translation-evaluating-the-top-three-approaches-250-x-500","status":"inherit","uploaded_to":1655,"date":"2020-10-07 00:00:00","modified":"2021-03-08 19:39:27","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":250,"height":500,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500-150x300.png","medium-width":150,"medium-height":300,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500.png","medium_large-width":250,"medium_large-height":500,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500.png","large-width":250,"large-height":500,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500.png","1536x1536-width":250,"1536x1536-height":500,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-500.png","2048x2048-width":250,"2048x2048-height":500}},"banner_image_europe":false,"banner_link":"https:\/\/www.motionpoint.com\/resources\/translation\/top-3-approaches-for-website-translation\/","keep_learning_cards":[{"keep_learning_card_image":{"ID":15173,"id":15173,"title":"LocalizationSeries_SocialBanner1.png","filename":"LocalizationSeries_SocialBanner1.png","filesize":8255,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/LocalizationSeries_SocialBanner1.png","link":"https:\/\/www.motionpoint.com\/blog\/taking-the-long-view-of-website-translation\/localizationseries_socialbanner1\/","alt":"","author":"2","description":" \t","caption":"","name":"localizationseries_socialbanner1","status":"inherit","uploaded_to":1490,"date":"2017-09-06 00:00:00","modified":"2017-09-06 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1200,"height":630,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/LocalizationSeries_SocialBanner1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/LocalizationSeries_SocialBanner1-300x158.png","medium-width":300,"medium-height":158,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/LocalizationSeries_SocialBanner1-768x403.png","medium_large-width":768,"medium_large-height":403,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/LocalizationSeries_SocialBanner1-1024x538.png","large-width":1024,"large-height":538,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/LocalizationSeries_SocialBanner1.png","1536x1536-width":1200,"1536x1536-height":630,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/LocalizationSeries_SocialBanner1.png","2048x2048-width":1200,"2048x2048-height":630}},"keep_learning_card_title":"A Technical Look: Why the Proxy Approach is Ideal for Website Translation","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/a-technical-look-why-the-proxy-approach-is-ideal-for-website-translation\/"},{"keep_learning_card_image":{"ID":15134,"id":15134,"title":"MPLocalCustom_Hero.jpg","filename":"MPLocalCustom_Hero.jpg","filesize":120477,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MPLocalCustom_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/how-motionpoint-handles-localization-and-customization\/mplocalcustom_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"mplocalcustom_hero","status":"inherit","uploaded_to":1513,"date":"2017-10-03 00:00:00","modified":"2017-10-03 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MPLocalCustom_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MPLocalCustom_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MPLocalCustom_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MPLocalCustom_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MPLocalCustom_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/MPLocalCustom_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"keep_learning_card_title":"How MotionPoint Handles Localization and Customization","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/how-motionpoint-handles-localization-and-customization\/"},{"keep_learning_card_image":{"ID":15362,"id":15362,"title":"ominichannel-hero.jpg","filename":"ominichannel-hero.jpg","filesize":32226,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/the-need-for-speed-in-website-translation\/ominichannel-hero\/","alt":"","author":"2","description":" \t","caption":"","name":"ominichannel-hero","status":"inherit","uploaded_to":1536,"date":"2020-05-13 00:00:00","modified":"2020-05-13 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":600,"height":230,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero-300x115.jpg","medium-width":300,"medium-height":115,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","medium_large-width":600,"medium_large-height":230,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","large-width":600,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","1536x1536-width":600,"1536x1536-height":230,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","2048x2048-width":600,"2048x2048-height":230}},"keep_learning_card_title":"Localize your content for omnichannel use.","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/approach\/localize-omnichannel-content\/"},{"keep_learning_card_image":{"ID":17372,"id":17372,"title":"shutterstock_708179740.jpg","filename":"shutterstock_708179740.jpg","filesize":32043,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740.jpg","link":"https:\/\/www.motionpoint.com\/blog\/the-importance-of-digital-experience-for-b2b-companies\/shutterstock_708179740\/","alt":"","author":"2","description":" \t","caption":"","name":"shutterstock_708179740","status":"inherit","uploaded_to":1737,"date":"2020-08-26 00:00:00","modified":"2020-08-26 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":500,"height":334,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740.jpg","medium_large-width":500,"medium_large-height":334,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740.jpg","large-width":500,"large-height":334,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740.jpg","1536x1536-width":500,"1536x1536-height":334,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740.jpg","2048x2048-width":500,"2048x2048-height":334}},"keep_learning_card_title":"Expand your sales reach, and find great global partners.","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/solution\/business\/"}],"featured_resource_card":"n\/a","meta_title":"Localizing Hospital Websites for Medical Tourism","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"medical tourism websites, hospital in different languages, medical tourism sites, inbound medical tourism usa, best medical tourism websites, most translated websites 2016","blog_author":[{"ID":33917,"user_firstname":"Reagan","user_lastname":"Evans","nickname":"reaganevans","user_nicename":"reaganevans","display_name":"Reagan Evans","user_email":"revans@motionpoint.com","user_url":"","user_registered":"2023-05-26 14:06:13","user_description":"Reagan Evans is MotionPoint\u2019s SVP of Sales. He has a strong background in sales and data management and has nearly 10 years of executive level experience in the field. He uses his expertise in global sales, new business development, sales production, and data organization to drive MotionPoint's market expansion and new client acquisition. Evans leverages MotionPoint\u2019s industry-leading technology to drive sales and ensure higher customer satisfaction.","user_avatar":"\"Reagan"}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=856"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=856"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=856"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=856"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}