{"id":765,"date":"2016-04-13T00:00:00","date_gmt":"2016-04-13T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=765"},"modified":"2016-04-13T00:00:00","modified_gmt":"2016-04-13T00:00:00","slug":"woo-global-markets-with-financial-fluency","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/woo-global-markets-with-financial-fluency\/","title":{"rendered":"Woo Global Markets with \u2018Financial Fluency\u2019"},"template":"","blog_categories":[5,9,13],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-765","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies","blog_categories-marketing-strategies","blog_categories-motionpoint-news"],"acf":{"blog_short_description":"An easy, but oft-overlooked, localization can boost international e-retail revenue, a MotionPoint exec writes.","news_inline_styles":"","blog_video_id":"","article_body":"
\"\"<\/figure>\n

E-retailers expanding into new markets see success when they translate their websites for international customers. But to achieve sustainable growth, companies must be fluent in far more than a market\u2019s preferred language, writes Charles Whiteman at SAP Hybris\u2019<\/a> blog, The Future of Customer Engagement and Commerce<\/i>.<\/p>\n

An easy and resonant way to retailers can connect with consumers is to present regionally-favored payment options in the conversion funnel of their global sites, says Whiteman, MotionPoint\u2019s SVP of Client Services. This seemingly obvious localization is in fact often overlooked, he writes.<\/p>\n

This financial fluency<\/i> is quite important to a global site\u2019s success.<\/p>\n

For instance, \u201cshoppers in specific countries who use PayPal-like e-wallet platforms often have smaller average order values,\u201d Whiteman writes. \u201cBut the quantity of these local e-wallet consumers far outnumbers those using regular credit cards. This ultimately leads to far more revenue generated through these emerging non-card platforms.\u201d<\/p>\n

Ultimately, e-retailers can generate windfalls they wouldn\u2019t otherwise see using this approach, Whiteman says.<\/p>\n<\/p>\n

Read the full story at The Future of Customer Engagement and Commerce<\/a><\/i>.<\/p>\n","article_body_code":"","news_image":{"ID":7654,"id":7654,"title":"Hero_Markets_with_Financial_Fluency-100.jpg","filename":"Hero_Markets_with_Financial_Fluency-100.jpg","filesize":119044,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Markets_with_Financial_Fluency-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/woo-global-markets-with-financial-fluency\/hero_markets_with_financial_fluency-100\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_markets_with_financial_fluency-100","status":"inherit","uploaded_to":765,"date":"2016-04-13 00:00:00","modified":"2016-04-13 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