{"id":764,"date":"2016-04-12T00:00:00","date_gmt":"2016-04-12T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=764"},"modified":"2016-04-12T00:00:00","modified_gmt":"2016-04-12T00:00:00","slug":"the-power-of-customer-service-and-social","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/the-power-of-customer-service-and-social\/","title":{"rendered":"The Power of Customer Service and Social"},"template":"","blog_categories":[9,13],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-764","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies","blog_categories-motionpoint-news"],"acf":{"blog_short_description":"A MotionPoint executive shares insights on how to smartly engage customers in global markets.","news_inline_styles":"","blog_video_id":"","article_body":"
\"\"<\/figure>\n

MotionPoint recently examined its exclusive data generated from operating 1,000-plus localized websites, with an eye for identifying business tips for engaging global markets. Charles Whiteman, MotionPoint\u2019s SVP of Client Services, recently shared the findings with Smart Business.<\/i><\/p>\n

Highlights from Whiteman\u2019s article include serving customers online in their preferred language(s), and providing translated customer service\u2014such as localized support e-mails and \u201ccontact us\u201d forms.<\/p>\n

\u201cSmartly identifying global markets with robust social network adoption rates can also supercharge local sales,\u201d Whiteman wrote. \u201cHere, customers can easily reach out to their friends, sharing and recommending your brand and products.\u201d<\/p>\n

Integrating regional social network functionality into a global site leads to more engagement, Whiteman wrote. After integrating Chinese social networks into its Chinese site, one MotionPoint client saw a third of its referral traffic hail from those networks.<\/p>\n

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