{"id":751,"date":"2016-04-01T00:00:00","date_gmt":"2016-04-01T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=751"},"modified":"2016-04-01T00:00:00","modified_gmt":"2016-04-01T00:00:00","slug":"a-fresh-perspective-on-cross-border-e-commerce","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/a-fresh-perspective-on-cross-border-e-commerce\/","title":{"rendered":"A Fresh Perspective on Cross-Border E-Commerce"},"template":"","blog_categories":[4,13,107],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-751","blog","type-blog","status-publish","hentry","blog_categories-e-commerce","blog_categories-motionpoint-news","blog_categories-translation-technology"],"acf":{"blog_short_description":"Many companies are simply unaware of the thriving opportunities for global e-retail expansion, a MotionPoint exec says.","news_inline_styles":"","blog_video_id":"","article_body":"
\"\"<\/figure>\n

According to a recent survey by MultiChannel Merchant, <\/i>only 41.9% of U.S.-based merchants say their e-commerce websites are configured for global business. That\u2019s astonishing, considering that B2C e-commerce will hit $2.3 trillion in just two years\u2014with most of that growth occurring in global markets.<\/p>\n

Why aren\u2019t more businesses seizing this ever-growing opportunity for engagement and sales growth? The publication recently interviewed<\/a> Charles Whiteman, MotionPoint\u2019s SVP of Client Services, for a fresh perspective.<\/p>\n

Highlights from the interview include:<\/p>\n

Why U.S. retailers might be missing the opportunity:<\/b> \u201c(They) enjoy a large home market, and are often oblivious to the opportunity offered by smaller foreign markets. In our experience, this isn\u2019t the case for retailers in the UK and elsewhere,\u201d Whiteman says.<\/p>\n

Prudent expansion into new markets is recommended:<\/b> \u201cYou actually want to compromise when you\u2019re starting out \u2013 otherwise you\u2019re likely to create a cost structure that is unsustainable given the reality that new markets take time to grow and hit stride,\u201d Whiteman advises.<\/p>\n

Cross-border e-commerce is here to stay:<\/b> \u201cCross-border will be a tactic that exceptionally efficient retailers (will) use to drive sales growth \u2026 bringing competition to smaller markets and driving prices down and service levels up.\u201d<\/p>\n<\/p>\n

Read the full interview at MultiChannel Merchant<\/a>.<\/i><\/p>\n","article_body_code":"","news_image":{"ID":7514,"id":7514,"title":"Hero_Cross_Border_E-Commerce-100.jpg","filename":"Hero_Cross_Border_E-Commerce-100.jpg","filesize":198216,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Cross_Border_E-Commerce-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/a-fresh-perspective-on-cross-border-e-commerce\/hero_cross_border_e-commerce-100\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_cross_border_e-commerce-100","status":"inherit","uploaded_to":751,"date":"2016-04-01 00:00:00","modified":"2016-04-01 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