{"id":710,"date":"2016-02-10T00:00:00","date_gmt":"2016-02-10T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=710"},"modified":"2016-02-10T00:00:00","modified_gmt":"2016-02-10T00:00:00","slug":"fashion-buying-trends-in-global-markets","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/fashion-buying-trends-in-global-markets\/","title":{"rendered":"Fashion Buying Trends in Global Markets"},"template":"","blog_categories":[5,9,13],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-710","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies","blog_categories-marketing-strategies","blog_categories-motionpoint-news"],"acf":{"blog_short_description":"Understanding the unique characteristics of an emerging market\u2014from culture to climate\u2014helps fashion brands increase revenue, a MotionPoint exec writes.","news_inline_styles":"","blog_video_id":"","article_body":"
\"\"<\/figure>\n

Fashion brands and retailers that launch translated websites in new global markets are creating powerful ways to engage new customers and increase revenue, writes Charles Whiteman at Apparel<\/i>.<\/p>\n

Whiteman, MotionPoint\u2019s SVP of Client Services, provided insights on how the fashion industry can authentically \u201ctalk the talk\u201d among consumers in emerging markets. He also pointed out that understanding and respecting a local market\u2014from culture to climate\u2014is key for sustained success.<\/p>\n

\u201cThis is especially critical in fashion e-commerce, where the nuances of market-specific \u2018seasonality\u2019 can make or break a retailer,\u201d Whiteman wrote. \u201cThe lack of a deep understanding of an international market\u2019s unique seasonality \u2026 often leads to alienated customers and missed sales opportunities.\u201d<\/p>\n

Whiteman\u2019s essay presented exclusive fashion-related seasonality insights (and unique shopping behaviors) for several global markets. These observations are based on data MotionPoint has collected while localizing websites for fashion brands and e-retailers.<\/p>\n<\/p>\n

Read more at Apparel<\/a><\/i>.<\/p>\n","article_body_code":"","news_image":{"ID":7104,"id":7104,"title":"Hero_Fashion_Buying_Trends-100.jpg","filename":"Hero_Fashion_Buying_Trends-100.jpg","filesize":90555,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Fashion_Buying_Trends-100.jpg","link":"https:\/\/www.motionpoint.com\/hero_fashion_buying_trends-100\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_fashion_buying_trends-100","status":"inherit","uploaded_to":0,"date":"2016-02-10 00:00:00","modified":"2016-02-10 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