{"id":700,"date":"2016-02-02T00:00:00","date_gmt":"2016-02-02T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=700"},"modified":"2023-09-25T11:13:18","modified_gmt":"2023-09-25T15:13:18","slug":"motionpoint-exec-chimes-in-on-mobile-marketing-challenges","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/motionpoint-exec-chimes-in-on-mobile-marketing-challenges\/","title":{"rendered":"MotionPoint Exec Chimes In on Mobile Marketing Challenges"},"template":"","blog_categories":[5,9,13],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-700","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies","blog_categories-marketing-strategies","blog_categories-motionpoint-news"],"acf":{"blog_short_description":"Our SVP of Client Services is highlighted as a subject matter expert in an article at Destination CRM.","news_inline_styles":"","blog_video_id":"","article_body":"
\"\"<\/figure>\n

Companies expanding into emerging markets are embracing a \u201cmobile-first\u201d approach for engaging local consumers\u2014but some persistent obstacles are preventing them from easily connecting with consumers, according to a recent story in Destination CRM.<\/i><\/p>\n

Charles Whiteman, MotionPoint\u2019s SVP of Client Services, was one of several subject matter experts quoted in the article. As Whiteman points out, some of the challenges companies face also exist in the U.S. market. Looking to domestic best practices might help organizations connect with global customers.<\/p>\n

Take responsive design, Whiteman said. Embracing this progressive website design ethos can eliminate expensive iteration and development. \u201cYou won\u2019t win if you\u2019re trying to develop a unique experience for each type of device,\u201d Whiteman suggested.<\/p>\n

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