{"id":683,"date":"2016-01-15T00:00:00","date_gmt":"2016-01-15T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=683"},"modified":"2016-01-15T00:00:00","modified_gmt":"2016-01-15T00:00:00","slug":"hitting-new-heights","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/hitting-new-heights\/","title":{"rendered":"Hitting New Heights"},"template":"","blog_categories":[9,13],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-683","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies","blog_categories-motionpoint-news"],"acf":{"blog_short_description":"JetBlue\u2019s commitment to Spanish-speaking customers, and its successful MotionPoint-powered mobile website, were showcased in a recent business story.","news_inline_styles":"","blog_video_id":"","article_body":"
\"\"<\/figure>\n

Thanks to expansions into more domestic and Latin American markets\u2014and help from MotionPoint\u2014JetBlue has seen sky-high lifts in revenue and traffic to its Spanish-language mobile website, according to a recent story in Latin Trade<\/i>.<\/p>\n

JetBlue currently operates flights to 35 cities in Latin America, and also serves many key Hispanic markets in the United States. Catering to these thriving markets, in their consumers\u2019 language of choice, has been a winning growth strategy for the airline.<\/p>\n

\u201cThe idea was to create a product in Spanish for that market, to continue developing our strategy with them,\u201d Catalina Bret\u00f3n, JetBlue\u2019s Commercial and International Planning Director, told the magazine. \u201cWe found that the Latino market is a very active user of mobile technology, that\u2019s why we needed a mobile site and it\u2019s been successful.\u201d<\/p>\n

Indeed, mere weeks after the MotionPoint-powered mobile website debuted, JetBlue\u2019s traffic grew 80 percent. Spanish mobile revenues have grown 363 percent. JetBlue recovered its investment on the mobile site in just two months, the story said.<\/p>\n<\/p>\n

Read more at Latin Trade<\/a><\/i>. 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