{"id":656,"date":"2015-12-18T00:00:00","date_gmt":"2015-12-18T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=656"},"modified":"2015-12-18T00:00:00","modified_gmt":"2015-12-18T00:00:00","slug":"sky-high-success","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/sky-high-success\/","title":{"rendered":"Sky-High Success"},"template":"","blog_categories":[3,13],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-656","blog","type-blog","status-publish","hentry","blog_categories-customer-insights","blog_categories-motionpoint-news"],"acf":{"blog_short_description":"JetBlue\u2019s focus on mobile exemplifies a positive and customer-centric approach, writes a MotionPoint executive.","news_inline_styles":"","blog_video_id":"","article_body":"<figure style=\"text-align: center; float: right;\"><img decoding=\"async\" alt=\"\" src=\"\/\/www.motionpoint.com\/wp-content\/themes\/motionpoint\/images\/content\/news\/CharlesWhiteman_200x250.png\"><\/figure>\n<p>  One of the smartest and most cost-effective ways airlines can connect with U.S. Hispanics is through Spanish-language mobile sites, writes Charles Whiteman in a recent post at <i>HospitalityNet<\/i>.<\/p>\n<p>  Whiteman, MotionPoint\u2019s SVP of Client Services, shared consumer insights on the U.S. Hispanic market, and showcased how MotionPoint client JetBlue is selling more to these travelers, thanks to a Spanish mobile site.<\/p>\n<p>  Hispanics love air travel, Whiteman wrote. Nearly 80% take at least one vacation a year; nearly 20% take at least three vacations a year. About one-third of that travel is to Spanish-fluent international destinations.<\/p>\n<p>  \u201cSix weeks after deployment, JetBlue\u2019s Spanish website traffic grew by 80%\u2014on both mobile and desktop platforms,\u201d he told <i>HospitalityNet<\/i>. \u201cTraffic has remained high ever since. 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