{"id":639,"date":"2015-12-04T00:00:00","date_gmt":"2015-12-04T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=639"},"modified":"2015-12-04T00:00:00","modified_gmt":"2015-12-04T00:00:00","slug":"black-friday-and-cyber-monday-in-the-eu","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/black-friday-and-cyber-monday-in-the-eu\/","title":{"rendered":"Black Friday and Cyber Monday in the EU"},"template":"","blog_categories":[7,5],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-639","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies-europe","blog_categories-international-business-strategies"],"acf":{"blog_short_description":"Americans aren\u2019t the only shoppers going bonkers for November sales events. Black Friday has gone global. Read MotionPoint\u2019s exclusive data and analysis.","news_inline_styles":"","blog_video_id":"","article_body":"<p>It\u2019s no secret that Thanksgiving week online sales events such as Black Friday and Cyber Monday <a href=\"http:\/\/www.practicalecommerce.com\/articles\/94777-Sales-Report-2015-Thanksgiving-Day-Black-Friday-Cyber-Monday\" target=\"_blank\">hit all-time highs<\/a> in the United States this year:<\/p>\n<ul>\n<li><b>Thanksgiving Day<\/b> online sales grew 25% year-over-year, raking in $1.73 billion. Average order value rose nearly 10% <\/li>\n<li><b>Black Friday<\/b> online sales generated $2.74 billion, a year-over-year increase of 14.3% <\/li>\n<li><b>Cyber Monday\u2019s<\/b> online-exclusive sales were supercharged: $3.07 billion, a 16% increase over 2014 <\/li>\n<\/ul>\n<p>  However, some folks might not know that these late-November, \u201cuniquely American\u201d sales events are spreading overseas, seeing the widest adoption in European markets such as the UK, France and Germany.<\/p>\n<p>  The UK press <a href=\"http:\/\/www.nytimes.com\/2015\/11\/27\/world\/europe\/britain-adopts-black-friday-with-an-all-american-frenzy.html?_r=1\" target=\"_blank\">often credits Amazon<\/a> as the \u201cpatient zero\u201d of Black Friday\u2014the e-commerce giant presented online Black Friday deals to Britons back in 2010, and local retailers swiftly followed suit. In some cases, the result has been frenzied customer behavior, just like in the States. Last year, the reputation of Walmart-owned UK retailer Asda got a Black Friday black eye when <a href=\"http:\/\/www.telegraph.co.uk\/finance\/businessclub\/business-club-video\/consumer-and-retail-sector-vide\/11259894\/Asda-Black-Friday-madness-as-frantic-shoppers-fight-over-TVs.html\" target=\"_blank\">fistfights erupted<\/a> between sale-hungry shoppers.<\/p>\n<p>  <a href=\"http:\/\/www.reuters.com\/article\/2015\/11\/27\/britain-blackfriday-idUSL8N13J4H220151127\" target=\"_blank\">According to a Barclays report<\/a>, over 75% of UK retailers planned to hold Black Friday sales this year. Another report projected this year\u2019s sales would increase 20% over 2014\u2019s. That figure that was blown away by one post-Black Friday statistic\u201436%, <a href=\"http:\/\/www.theguardian.com\/business\/2015\/dec\/02\/black-friday-five-lessons-for-uk-retailers\" target=\"_blank\">according to Experian-IMRG<\/a>.<\/p>\n<p>  The phenom is spreading. More recently, France and Germany retailers have embraced the sales. And like in the UK, these companies have seen most of their Black Friday revenue generated through online and mobile sales.<\/p>\n<p>  MotionPoint wanted to look past the headlines and hype, and understand how robustly European shoppers were embracing these online sales. We recently examined sales data from several major apparel retailers that serve European markets online, in multiple languages. Our findings?<\/p>\n<p>  \u201cFirstly, across the board, Black Friday appears to be the bigger hit than Cyber Monday,\u201d explains Eric Watson, a Global Online Strategist for MotionPoint\u2019s Global Growth team. \u201cWe believe this is mostly because the term \u2018Cyber Monday\u2019 simply doesn\u2019t yet have the same name recognition. European retailers that are looking to cash in next year should definitely build their campaigns around \u2018Black Friday\u2019 messaging.\u201d<\/p>\n<h2>The UK<\/h2>\n<p>  Based on our analysis of the localized UK, French and German e-commerce sites we operate, UK sites saw the lowest overall year-over-year growth during Black Friday and Cyber Monday:<\/p>\n<figure style=\"text-align: center;\"><img decoding=\"async\" alt=\"\" src=\"\/\/www.motionpoint.com\/wp-content\/themes\/motionpoint\/images\/content\/news\/BFchart1_UK.png\"><\/figure>\n<p>  We believe this comparatively-reduced growth is due to the faster adoption of American shopping holidays by UK retailers. \u201cAmerican English-to-British English localization means more opportunities for easier messaging,\u201d Eric says, \u201cand more sharing of emerging cultural traditions like Black Friday.\u201d<\/p>\n<\/p>\n<p>  Black Friday growth is certainly slowing in brick-and-mortar UK stores, as illustrated by news reports of shorter lines in shops. There may be a bit of Black Friday Burnout at play here, too. According to a recent Ipsos consumer study, European awareness for Black Friday is the highest in the UK. (81% of UK shoppers said they were aware of Black Friday.) But consumer disdain is highest here, too. Of nearly 1,900 surveyed Britons, 36% said they \u201cdisliked\u201d the sales day. We suspect this backlash is largely informed by the negative press Black Friday received last year, with widely reported incidents of in-store violence.<\/p>\n<p>  \u201cAs the UK continues to mature as a Black Friday-friendly market,\u201d Eric advises, \u201csavvy companies should look to France and Germany as emerging hot markets for the sales event.\u201d<\/p>\n<h2> France and Germany <\/h2>\n<p>  With the French sites we operate, we were able to examine the sales performance of localized sites that hosted Black Friday and Cyber Monday sales. We also were able to compare that performance against one localized site that didn\u2019t host Black Friday sales. (The French site that didn\u2019t host a sale had an American \u201cparent\u201d retail site that did.) Let\u2019s look at the results:<\/p>\n<p>  These companies offered Black Friday and Cyber Monday specials in French. Note the robust growth in the quantity of sessions, transactions and revenue:<\/p>\n<figure style=\"text-align: center;\"><img decoding=\"async\" alt=\"\" src=\"\/\/www.motionpoint.com\/wp-content\/themes\/motionpoint\/images\/content\/news\/BFchart2_FR-a.png\"><\/figure>\n<p>  In contrast, the company that <b>did not <\/b>offer Black Friday and Cyber Monday specials in French saw far less success:<\/p>\n<figure style=\"text-align: center;\"><img decoding=\"async\" alt=\"\" src=\"\/\/www.motionpoint.com\/wp-content\/themes\/motionpoint\/images\/content\/news\/BFchart3_FRb.png\"><\/figure>\n<p>  \u201cFrench customers clearly came ready to shop on this site, but they didn\u2019t convert,\u201d Eric says. \u201cThat\u2019s a major lost opportunity. French shoppers are renowned for being bargain hunters. As more retailers adopt Black Friday sales during this season, those who don\u2019t will see increasingly poor performance on these days.\u201d<\/p>\n<p>  French customers, along with the rest of the world, are increasingly aware of American shopping holidays and clearly respond to savvy companies that acknowledge this. We believe Black Friday represents a lucrative First Mover opportunity for companies. <\/p>\n<p>  \u201cRetailers should move fast on this,\u201d Eric says. \u201cAs the value of Black Friday becomes more widely known among retailers in the French market, competition will increase dramatically.\u201d<\/p>\n<p>  Let\u2019s take a quick look at German Black Friday online activity: <\/p>\n<figure style=\"text-align: center;\"><img decoding=\"async\" alt=\"\" src=\"\/\/www.motionpoint.com\/wp-content\/themes\/motionpoint\/images\/content\/news\/BFchart4_DE.png\"><\/figure>\n<p>  Black Friday sales results in Germany reveal year-over-year growth, though at a more muted rate. Germans are generally more prudent with online spending, <a href=\"http:\/\/www.welivesecurity.com\/2015\/11\/26\/shopping-online-look-at-nations-habits-exposed\/\" target=\"_blank\">more concerned about online security<\/a>, and less swayed by sales.<\/p>\n","article_body_code":"","news_image":{"ID":6394,"id":6394,"title":"Hero_BlackFriday-CyberMonday-UK-100.jpg","filename":"Hero_BlackFriday-CyberMonday-UK-100.jpg","filesize":62906,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/black-friday-and-cyber-monday-in-the-eu\/hero_blackfriday-cybermonday-uk-100\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_blackfriday-cybermonday-uk-100","status":"inherit","uploaded_to":639,"date":"2015-12-04 00:00:00","modified":"2015-12-04 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100.jpg","2048x2048-width":2000,"2048x2048-height":450}},"social_image":{"ID":6395,"id":6395,"title":"OG_BlackFriday-CyberMonday-UK-100.jpg","filename":"OG_BlackFriday-CyberMonday-UK-100.jpg","filesize":120775,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_BlackFriday-CyberMonday-UK-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/black-friday-and-cyber-monday-in-the-eu\/og_blackfriday-cybermonday-uk-100\/","alt":"","author":"2","description":"    \t","caption":"","name":"og_blackfriday-cybermonday-uk-100","status":"inherit","uploaded_to":639,"date":"2015-12-04 00:00:00","modified":"2015-12-04 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_BlackFriday-CyberMonday-UK-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_BlackFriday-CyberMonday-UK-100-300x157.jpg","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_BlackFriday-CyberMonday-UK-100-768x402.jpg","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_BlackFriday-CyberMonday-UK-100-1024x536.jpg","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_BlackFriday-CyberMonday-UK-100-1536x803.jpg","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_BlackFriday-CyberMonday-UK-100.jpg","2048x2048-width":2000,"2048x2048-height":1046}},"callout_article":[],"news_image_url":"http:\/\/motionpoint.ma.liquifire.com\/motionpoint?source=name[bg],url[file:BlackFridayEU_Banner.jpg]&annotate=fill[white],font[arial-bold],gravity[center],pointsize[fit],text[SALE],width[521],x[-50]&sink=format[jpg]","featired_article_image":{"ID":6396,"id":6396,"title":"BlackFridayEU_Featured.png","filename":"BlackFridayEU_Featured.png","filesize":34052,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/BlackFridayEU_Featured.png","link":"https:\/\/www.motionpoint.com\/blog\/black-friday-and-cyber-monday-in-the-eu\/blackfridayeu_featured\/","alt":"","author":"2","description":"    \t","caption":"","name":"blackfridayeu_featured","status":"inherit","uploaded_to":639,"date":"2015-12-04 00:00:00","modified":"2015-12-04 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1170,"height":553,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/BlackFridayEU_Featured-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/BlackFridayEU_Featured-300x142.png","medium-width":300,"medium-height":142,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/BlackFridayEU_Featured-768x363.png","medium_large-width":768,"medium_large-height":363,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/BlackFridayEU_Featured-1024x484.png","large-width":1024,"large-height":484,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/BlackFridayEU_Featured.png","1536x1536-width":1170,"1536x1536-height":553,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/BlackFridayEU_Featured.png","2048x2048-width":1170,"2048x2048-height":553}},"featured_article":[],"featured_article_description":"","blog_image":{"ID":6394,"id":6394,"title":"Hero_BlackFriday-CyberMonday-UK-100.jpg","filename":"Hero_BlackFriday-CyberMonday-UK-100.jpg","filesize":62906,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/black-friday-and-cyber-monday-in-the-eu\/hero_blackfriday-cybermonday-uk-100\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_blackfriday-cybermonday-uk-100","status":"inherit","uploaded_to":639,"date":"2015-12-04 00:00:00","modified":"2015-12-04 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100.jpg","2048x2048-width":2000,"2048x2048-height":450}},"hero_image":{"ID":6394,"id":6394,"title":"Hero_BlackFriday-CyberMonday-UK-100.jpg","filename":"Hero_BlackFriday-CyberMonday-UK-100.jpg","filesize":62906,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/black-friday-and-cyber-monday-in-the-eu\/hero_blackfriday-cybermonday-uk-100\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_blackfriday-cybermonday-uk-100","status":"inherit","uploaded_to":639,"date":"2015-12-04 00:00:00","modified":"2015-12-04 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100.jpg","2048x2048-width":2000,"2048x2048-height":450}},"news_resource_card":{"ID":6394,"id":6394,"title":"Hero_BlackFriday-CyberMonday-UK-100.jpg","filename":"Hero_BlackFriday-CyberMonday-UK-100.jpg","filesize":62906,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100.jpg","link":"https:\/\/www.motionpoint.com\/blog\/black-friday-and-cyber-monday-in-the-eu\/hero_blackfriday-cybermonday-uk-100\/","alt":"","author":"2","description":"    \t","caption":"","name":"hero_blackfriday-cybermonday-uk-100","status":"inherit","uploaded_to":639,"date":"2015-12-04 00:00:00","modified":"2015-12-04 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_BlackFriday-CyberMonday-UK-100.jpg","2048x2048-width":2000,"2048x2048-height":450}},"translate_this_blog":"NO","localize_blog":"global","recommended_blog_1":"","recommended_article_url_1":"","recommended_blog_2":"","recommended_article_url_2":"","recommended_blog_3":"","recommended_article_url_3":"","article_word_count":"988","article_read_time":"4","banner_image":{"ID":162910,"id":162910,"title":"Optimizing-the-Customer-Experience-with-Website-Translation-250-x-5001.png","filename":"Optimizing-the-Customer-Experience-with-Website-Translation-250-x-5001.png","filesize":24839,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Optimizing-the-Customer-Experience-with-Website-Translation-250-x-5001.png","link":"https:\/\/www.motionpoint.com\/blog\/choosing-a-future-proof-website-translation-solution\/optimizing-the-customer-experience-with-website-translation-250-x-5001\/","alt":"","author":"2","description":"    \t","caption":"","name":"optimizing-the-customer-experience-with-website-translation-250-x-5001","status":"inherit","uploaded_to":1282,"date":"2020-09-23 00:00:00","modified":"2021-04-09 18:21:04","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":250,"height":500,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Optimizing-the-Customer-Experience-with-Website-Translation-250-x-5001-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Optimizing-the-Customer-Experience-with-Website-Translation-250-x-5001-150x300.png","medium-width":150,"medium-height":300,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Optimizing-the-Customer-Experience-with-Website-Translation-250-x-5001.png","medium_large-width":250,"medium_large-height":500,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Optimizing-the-Customer-Experience-with-Website-Translation-250-x-5001.png","large-width":250,"large-height":500,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Optimizing-the-Customer-Experience-with-Website-Translation-250-x-5001.png","1536x1536-width":250,"1536x1536-height":500,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Optimizing-the-Customer-Experience-with-Website-Translation-250-x-5001.png","2048x2048-width":250,"2048x2048-height":500}},"banner_image_europe":false,"banner_link":"https:\/\/www.motionpoint.com\/resources\/translation\/website-translation-customer-experience\/","keep_learning_cards":[{"keep_learning_card_image":{"ID":6790,"id":6790,"title":"CharlesWhiteman_Portrait1.png","filename":"CharlesWhiteman_Portrait1.png","filesize":21293,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/CharlesWhiteman_Portrait1.png","link":"https:\/\/www.motionpoint.com\/blog\/success-awaits-for-mobile-luxury-e-commerce-sites\/charleswhiteman_portrait1\/","alt":"","author":"2","description":"    \t","caption":"","name":"charleswhiteman_portrait1","status":"inherit","uploaded_to":679,"date":"2016-01-11 00:00:00","modified":"2016-01-11 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":350,"height":432,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/CharlesWhiteman_Portrait1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/CharlesWhiteman_Portrait1-243x300.png","medium-width":243,"medium-height":300,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/CharlesWhiteman_Portrait1.png","medium_large-width":350,"medium_large-height":432,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/CharlesWhiteman_Portrait1.png","large-width":350,"large-height":432,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/CharlesWhiteman_Portrait1.png","1536x1536-width":350,"1536x1536-height":432,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/CharlesWhiteman_Portrait1.png","2048x2048-width":350,"2048x2048-height":432}},"keep_learning_card_title":"MotionPoint SVP Provides \u2018Five Must-Have\u2019 E-Commerce Tips to Retail Minded","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/motionpoint-svp-provides-five-must-have-e-commerce-tips-to-retail-minded\/"},{"keep_learning_card_image":{"ID":7403,"id":7403,"title":"ecomm_growth_banner-social1.png","filename":"ecomm_growth_banner-social1.png","filesize":154535,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ecomm_growth_banner-social1.png","link":"https:\/\/www.motionpoint.com\/blog\/black-friday-and-cyber-monday-in-the-eu\/ecomm_growth_banner-social1\/","alt":"","author":"2","description":"    \t","caption":"","name":"ecomm_growth_banner-social1","status":"inherit","uploaded_to":639,"date":"2015-12-04 00:00:00","modified":"2015-12-04 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1000,"height":524,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ecomm_growth_banner-social1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ecomm_growth_banner-social1-300x157.png","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ecomm_growth_banner-social1-768x402.png","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ecomm_growth_banner-social1.png","large-width":1000,"large-height":524,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ecomm_growth_banner-social1.png","1536x1536-width":1000,"1536x1536-height":524,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ecomm_growth_banner-social1.png","2048x2048-width":1000,"2048x2048-height":524}},"keep_learning_card_title":"E-commerce Experiences Double-Digit Growth As More Online Retailers \u2018Go Global\u2019","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/e-commerce-experiences-double-digit-growth-as-more-retailers-go-global\/"},{"keep_learning_card_image":{"ID":15362,"id":15362,"title":"ominichannel-hero.jpg","filename":"ominichannel-hero.jpg","filesize":32226,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/the-need-for-speed-in-website-translation\/ominichannel-hero\/","alt":"","author":"2","description":"    \t","caption":"","name":"ominichannel-hero","status":"inherit","uploaded_to":1536,"date":"2020-05-13 00:00:00","modified":"2020-05-13 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":600,"height":230,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero-300x115.jpg","medium-width":300,"medium-height":115,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","medium_large-width":600,"medium_large-height":230,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","large-width":600,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","1536x1536-width":600,"1536x1536-height":230,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/ominichannel-hero.jpg","2048x2048-width":600,"2048x2048-height":230}},"keep_learning_card_title":"Localize your content  for omnichannel use.","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/approach\/localize-omnichannel-content\/"},{"keep_learning_card_image":{"ID":4193,"id":4193,"title":"shutterstock_452745490.jpg","filename":"shutterstock_452745490.jpg","filesize":38100,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490.jpg","link":"https:\/\/www.motionpoint.com\/blog\/5-problems-e-commerce-managers-face-with-website-translation\/shutterstock_452745490\/","alt":"","author":"2","description":"    \t","caption":"","name":"shutterstock_452745490","status":"inherit","uploaded_to":1619,"date":"2018-01-16 00:00:00","modified":"2018-01-16 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":500,"height":333,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490.jpg","medium_large-width":500,"medium_large-height":333,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490.jpg","large-width":500,"large-height":333,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490.jpg","1536x1536-width":500,"1536x1536-height":333,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490.jpg","2048x2048-width":500,"2048x2048-height":333}},"keep_learning_card_title":"Website translation for B2C manufacturers.","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/solution\/consumer-goods-manufacturers\/"}],"featured_resource_card":"n\/a","meta_title":"Black Friday and Cyber Monday in the EU","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"cyber week 2015 uk, cyber monday sales results 2014, cyber monday statistics 2014, cyber week sales 2014, cyber monday france, cyber monday deals uk 2014, cyber week sales 2015, black friday violence statistics, monday in french translation, black friday violence 2015","blog_author":[{"ID":198,"user_firstname":"Dominic","user_lastname":"Dithurbide","nickname":"ddithurbide","user_nicename":"ddithurbide","display_name":"Dominic Dithurbide","user_email":"ddithurbide@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"Dominic Dithurbide is a creative, goal-driven marketing leader that\u2019s dedicated his career to the translation industry. Dominic brings proficiency in global marketing, demand generation, and go-to-market strategies to MotionPoint\u2019s marketing team.","user_avatar":"<img src=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" class=\"gravatar avatar avatar-96 um-avatar um-avatar-default\" width=\"96\" height=\"96\" alt=\"Dominic Dithurbide\" data-default=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" onerror=\"if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}\" loading=\"lazy\" \/>"}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=639"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=639"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=639"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=639"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}