{"id":580,"date":"2015-11-05T00:00:00","date_gmt":"2015-11-05T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=580"},"modified":"2015-11-05T00:00:00","modified_gmt":"2015-11-05T00:00:00","slug":"singles-day-is-coming","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/singles-day-is-coming\/","title":{"rendered":"Singles Day Is Coming"},"template":"","blog_categories":[5,9],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-580","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies","blog_categories-marketing-strategies"],"acf":{"blog_short_description":"Last year, Chinese shoppers spent $9 billion in one day.<\/i> Nov. 11\u2014the world\u2019s largest online shopping day\u2014is nearly here. Can your company get a piece of the action?","news_inline_styles":"","blog_video_id":"","article_body":"

Singles Day is fast approaching, and e-retailers in China are preparing for the Nov. 11 sales holiday with advertisements, pre-sale specials, and aggressive social media marketing.<\/p>\n

The anticipation has already reached a fever pitch: the Singles Day hashtag #Double11#<\/i> has been trending on Chinese social network Weibo for more than a month<\/a>, generating billions of impressions. Nearly 90% of all Chinese online shoppers plan to make purchases on the day.<\/p>\n

This is an e-commerce sales event on a scale Western shoppers can barely comprehend. Last year, more than $2 billion<\/a> of products were sold during the day\u2019s first hour.<\/i><\/p>\n

What\u2019s fueling the frenzy? Products are deeply discounted on Singles Day\u2014often by 50% or more\u2014in practically every product category, from smartphones to soy sauce. Most of this sales activity unfolds in online marketplaces such as Tmall and Taobao, owned by Alibaba Group Holding Ltd.<\/p>\n

Last year, these virtual malls alone generated $9.3 billion<\/a> in Singles Day-related sales, a 60% increase over 2013. In contrast, last year\u2019s U.S. sales during Black Friday and Cyber Monday amounted to less than half of that\u2014around $4 billion<\/a> combined.<\/p>\n

Weeks after Nov. 11, Chinese shipping services still wheezed under the burden of delivering more than 278 million packages<\/a> to customers. For context, that\u2019s about one package for every five people in China.<\/p>\n

Not Just for Chinese Companies<\/h2>\n

Currently, Chinese brands are the biggest winners on Singles Day. But savvy Western companies are also getting in on the action.<\/p>\n

Last year, Alibaba opened its Tmall platform to foreign brands<\/a>. Several U.S. companies\u2014including Costco, American Eagle Outfitters and Calvin Klein\u2014launched localized virtual stores. According to one report<\/a>, athletic brands such as Adidas and Nike claimed the top two best-selling slots in Alibaba\u2019s sports apparel category. Apple placed Top 5 in the electronic device category. And in the \u201cmother and baby\u201d product category, Kimberly-Clark Corp. (maker of Huggies) and Disney were also top sellers.<\/p>\n

This year, Alibaba\u2019s arms opened even wider. More than 15,000 brands<\/a> from around the world will participate, including Macy\u2019s, UK-based retailer House of Fraser and supermarket Sainsbury\u2019s, and other global companies such as P&G and Unilever. These Western companies are smartly localizing their product information for Chinese shoppers.<\/p>\n

These shoppers swarm to Alibaba-owned online marketplaces, often because Alibaba was the company that first popularized Singles Day as a shopping event in 2009. However, other Chinese virtual marketplaces (such as JD.com) and other e-commerce companies have launched their own Singles Day sales. <\/p>\n

Western companies who\u2019ve expanded into the Chinese online market with branded e-commerce websites also participate.<\/p>\n

Several of these companies are MotionPoint clients. These brands see massive spikes in traffic and conversion rates on Singles Day. Website traffic skyrockets 82% higher than the yearly daily average. Conversions surge upward by 10%, compared to the yearly average conversion rate.<\/p>\n

From 2013 to 2014, these sites saw a year-over-year traffic growth of nearly 70%. It pays to be in-market, and in-language, on Singles Day.<\/p>\n

Humble Beginnings <\/h2>\n

As institutionalized it may seem, Singles Day isn\u2019t a formal holiday. It was invented back in the 1990s by Chinese university students to celebrate their single status; a kind of anti-Valentine\u2019s Day. Singles Day\u2014better known in China as \u201cbare sticks holiday\u201d\u2014got its name based on how the date Nov. 11 appears visually: 1, 1, 1, 1.<\/p>\n

(Interestingly, the day is often called \u201cDouble 11\u201d by Chinese shoppers, a marketing term created by Alibaba Group and trademarked in 2012. Only Tmall and other marketplaces owned by the powerful conglomerate can use \u201cDouble 11\u201d in advertising. This would be like \u201cthe U.S. government giving Walmart the exclusive right to use the words \u2018Valentine\u2019s Day,\u2019\u201d wrote one amazed columnist<\/a>.)<\/p>\n

Tips for 2016<\/h2>\n

While it may be too late for your company to engage with the Chinese market in time for this year\u2019s Singles Day, there\u2019s plenty of time to be prepared for 2016. Here are several ways you can smartly connect with Chinese shoppers before Nov. 11, on Singles Day, and beyond:<\/p>\n

Singles Day Isn\u2019t For Single People Anymore: <\/b>These days, according to a survey by Nielsen N.V., more than 60% of Singles Day shoppers are married.<\/p>\n

Singles Day Is For Lots of Companies:<\/b> Brands from many product categories can take advantage of the sales event. According to one report<\/a>, the most popular categories include \u201cclothing and accessories, cosmetics and personal care, household products, appliances, and food and beverage.\u201d<\/p>\n

Localize Your Branded Site for the Chinese Market:<\/b> English fluency isn\u2019t rare in China, but most customers speak Chinese exclusively. This means your digital shopping experience should be in-language. When crafted by world-class professionals, this translated content will resonate with shoppers in ways other solutions (such as machine translation or lower-quality human vendors) simply can\u2019t.<\/p>\n

Localize Your Product Information: <\/b>Even if your company opts to forgo a branded e-commerce site in favor of a virtual storefront at a marketplace such as Tmall, it will still need to translate its content to resonate with local shoppers.<\/p>\n

Make Your Localized Online Experience Mobile-Friendly:<\/b> Last year<\/a>, mobile sales accounted for 42% of gross merchandise value in 2014, up from 21% in 2013. All indicators point to m-commerce continuing to rise in prominence.<\/p>\n

Get Social:<\/b> Integrate local social media networks (like Weibo) into your site\u2019s promotional and marketing strategies. MotionPoint clients have seen 30+% of all referral traffic and 10+% of all revenue come from inbound social network users. Those numbers are on the rise.<\/p>\n

Make Sure Fulfillment Is Covered:<\/b> Before taking the plunge, be sure to assess your order fulfillment process. You\u2019ll need to adjust it to accommodate Chinese customers\u2014from shipping options, to supporting Chinese addresses on shipping labels.<\/p>\n<\/p>\n

Support Local Currencies & Payment Options:<\/b> Credit cards and PayPal aren\u2019t often standard payment options in China. Be certain to support locally-preferred platforms such as Alipay. Our clients who\u2019ve integrated Alipay support have seen conversion rates soar by 217%, and revenue increase by 210%.<\/p>\n","article_body_code":"","news_image":{"ID":5804,"id":5804,"title":"Hero_Singles-Day.jpg","filename":"Hero_Singles-Day.jpg","filesize":36110,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day.jpg","link":"https:\/\/www.motionpoint.com\/blog\/singles-day-is-coming\/hero_singles-day\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_singles-day","status":"inherit","uploaded_to":580,"date":"2015-11-05 00:00:00","modified":"2015-11-05 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day.jpg","2048x2048-width":2000,"2048x2048-height":450}},"social_image":{"ID":5805,"id":5805,"title":"OG_Singles-Day.jpg","filename":"OG_Singles-Day.jpg","filesize":65528,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Singles-Day.jpg","link":"https:\/\/www.motionpoint.com\/blog\/singles-day-is-coming\/og_singles-day\/","alt":"","author":"2","description":" \t","caption":"","name":"og_singles-day","status":"inherit","uploaded_to":580,"date":"2015-11-05 00:00:00","modified":"2015-11-05 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Singles-Day-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Singles-Day-300x157.jpg","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Singles-Day-768x402.jpg","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Singles-Day-1024x536.jpg","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Singles-Day-1536x803.jpg","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/OG_Singles-Day.jpg","2048x2048-width":2000,"2048x2048-height":1046}},"callout_article":[],"news_image_url":"","featired_article_image":false,"featured_article":[],"featured_article_description":"","blog_image":{"ID":5804,"id":5804,"title":"Hero_Singles-Day.jpg","filename":"Hero_Singles-Day.jpg","filesize":36110,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day.jpg","link":"https:\/\/www.motionpoint.com\/blog\/singles-day-is-coming\/hero_singles-day\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_singles-day","status":"inherit","uploaded_to":580,"date":"2015-11-05 00:00:00","modified":"2015-11-05 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day.jpg","2048x2048-width":2000,"2048x2048-height":450}},"hero_image":{"ID":5804,"id":5804,"title":"Hero_Singles-Day.jpg","filename":"Hero_Singles-Day.jpg","filesize":36110,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day.jpg","link":"https:\/\/www.motionpoint.com\/blog\/singles-day-is-coming\/hero_singles-day\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_singles-day","status":"inherit","uploaded_to":580,"date":"2015-11-05 00:00:00","modified":"2015-11-05 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day.jpg","2048x2048-width":2000,"2048x2048-height":450}},"news_resource_card":{"ID":5804,"id":5804,"title":"Hero_Singles-Day.jpg","filename":"Hero_Singles-Day.jpg","filesize":36110,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day.jpg","link":"https:\/\/www.motionpoint.com\/blog\/singles-day-is-coming\/hero_singles-day\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_singles-day","status":"inherit","uploaded_to":580,"date":"2015-11-05 00:00:00","modified":"2015-11-05 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Singles-Day.jpg","2048x2048-width":2000,"2048x2048-height":450}},"translate_this_blog":"NO","localize_blog":"global","recommended_blog_1":"","recommended_article_url_1":"","recommended_blog_2":"","recommended_article_url_2":"","recommended_blog_3":"","recommended_article_url_3":"","article_word_count":"1179","article_read_time":"5","banner_image":{"ID":172910,"id":172910,"title":"Speaking-the-Language-of-Your-Customers-In-Every-Channel-250-x-5001.png","filename":"Speaking-the-Language-of-Your-Customers-In-Every-Channel-250-x-5001.png","filesize":20967,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-In-Every-Channel-250-x-5001.png","link":"https:\/\/www.motionpoint.com\/blog\/expertise-excellent-helping-companies-serve-online-hispanics-for-20-years\/speaking-the-language-of-your-customers-in-every-channel-250-x-5001\/","alt":"","author":"2","description":" \t","caption":"","name":"speaking-the-language-of-your-customers-in-every-channel-250-x-5001","status":"inherit","uploaded_to":1729,"date":"2018-05-02 00:00:00","modified":"2018-05-02 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":250,"height":500,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-In-Every-Channel-250-x-5001-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-In-Every-Channel-250-x-5001-150x300.png","medium-width":150,"medium-height":300,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-In-Every-Channel-250-x-5001.png","medium_large-width":250,"medium_large-height":500,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-In-Every-Channel-250-x-5001.png","large-width":250,"large-height":500,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-In-Every-Channel-250-x-5001.png","1536x1536-width":250,"1536x1536-height":500,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Speaking-the-Language-of-Your-Customers-In-Every-Channel-250-x-5001.png","2048x2048-width":250,"2048x2048-height":500}},"banner_image_europe":false,"banner_link":"https:\/\/www.motionpoint.com\/resources\/translation\/multilingual-omnichannel-approach\/","keep_learning_cards":[{"keep_learning_card_image":{"ID":7973,"id":7973,"title":"Jenga.jpg","filename":"Jenga-scaled.jpg","filesize":297932,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Jenga-scaled.jpg","link":"https:\/\/www.motionpoint.com\/blog\/fashion-e-commerce-in-global-markets-lives-and-dies-by-seasonality\/jenga\/","alt":"","author":"2","description":" \t","caption":"","name":"jenga","status":"inherit","uploaded_to":713,"date":"2016-02-16 00:00:00","modified":"2016-02-16 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2560,"height":1400,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Jenga-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Jenga-300x164.jpg","medium-width":300,"medium-height":164,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Jenga-768x420.jpg","medium_large-width":768,"medium_large-height":420,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Jenga-1024x560.jpg","large-width":1024,"large-height":560,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Jenga-1536x840.jpg","1536x1536-width":1536,"1536x1536-height":840,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Jenga-2048x1120.jpg","2048x2048-width":2048,"2048x2048-height":1120}},"keep_learning_card_title":"Is a Multilingual CMS Enough for Effective Global Expansion?","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/is-a-multilingual-cms-enough-for-effective-global-expansion\/"},{"keep_learning_card_image":{"ID":6111,"id":6111,"title":"SK_smartphone1.png","filename":"SK_smartphone1.png","filesize":8797,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/SK_smartphone1.png","link":"https:\/\/www.motionpoint.com\/blog\/mobile-the-winning-ingredient-for-going-global\/sk_smartphone1\/","alt":"","author":"2","description":" \t","caption":"","name":"sk_smartphone1","status":"inherit","uploaded_to":611,"date":"2015-11-19 00:00:00","modified":"2015-11-19 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1170,"height":235,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/SK_smartphone1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/SK_smartphone1-300x60.png","medium-width":300,"medium-height":60,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/SK_smartphone1-768x154.png","medium_large-width":768,"medium_large-height":154,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/SK_smartphone1-1024x206.png","large-width":1024,"large-height":206,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/SK_smartphone1.png","1536x1536-width":1170,"1536x1536-height":235,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/SK_smartphone1.png","2048x2048-width":1170,"2048x2048-height":235}},"keep_learning_card_title":"Discover Why South Korean M-Commerce Is Rising, And Thriving","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/discover-why-south-korean-m-commerce-is-rising-and-thriving\/"},{"keep_learning_card_image":{"ID":17441,"id":17441,"title":"shutterstock_471307385.jpg","filename":"shutterstock_471307385.jpg","filesize":26753,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_471307385.jpg","link":"https:\/\/www.motionpoint.com\/blog\/infographic-russian-is-used-more-and-more-online\/shutterstock_471307385\/","alt":"","author":"2","description":" \t","caption":"","name":"shutterstock_471307385","status":"inherit","uploaded_to":1744,"date":"2018-05-15 00:00:00","modified":"2018-05-15 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":500,"height":333,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_471307385-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_471307385-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_471307385.jpg","medium_large-width":500,"medium_large-height":333,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_471307385.jpg","large-width":500,"large-height":333,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_471307385.jpg","1536x1536-width":500,"1536x1536-height":333,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_471307385.jpg","2048x2048-width":500,"2048x2048-height":333}},"keep_learning_card_title":"How MotionPoint Localizes Content for Mobile Apps","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/resources\/how-motionpoint-localizes-content-for-mobile-apps\/"},{"keep_learning_card_image":{"ID":4193,"id":4193,"title":"shutterstock_452745490.jpg","filename":"shutterstock_452745490.jpg","filesize":38100,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490.jpg","link":"https:\/\/www.motionpoint.com\/blog\/5-problems-e-commerce-managers-face-with-website-translation\/shutterstock_452745490\/","alt":"","author":"2","description":" \t","caption":"","name":"shutterstock_452745490","status":"inherit","uploaded_to":1619,"date":"2018-01-16 00:00:00","modified":"2018-01-16 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":500,"height":333,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490.jpg","medium_large-width":500,"medium_large-height":333,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490.jpg","large-width":500,"large-height":333,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490.jpg","1536x1536-width":500,"1536x1536-height":333,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490.jpg","2048x2048-width":500,"2048x2048-height":333}},"keep_learning_card_title":"Website translation for B2C manufacturers.","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/solution\/consumer-goods-manufacturers\/"}],"featured_resource_card":"n\/a","meta_title":"Singles Day Is Coming","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"singles day website","blog_author":[{"ID":198,"user_firstname":"Dominic","user_lastname":"Dithurbide","nickname":"ddithurbide","user_nicename":"ddithurbide","display_name":"Dominic Dithurbide","user_email":"ddithurbide@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"Dominic Dithurbide is a creative, goal-driven marketing leader that\u2019s dedicated his career to the translation industry. Dominic brings proficiency in global marketing, demand generation, and go-to-market strategies to MotionPoint\u2019s marketing team.","user_avatar":"\"Dominic"}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=580"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=580"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=580"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=580"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}