{"id":527,"date":"2015-10-15T00:00:00","date_gmt":"2015-10-15T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=527"},"modified":"2015-10-15T00:00:00","modified_gmt":"2015-10-15T00:00:00","slug":"optimizations-are-key-for-global-site-success","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/optimizations-are-key-for-global-site-success\/","title":{"rendered":"Optimizations are Key for Global Site Success, MotionPoint SVP tells Multichannel Merchant"},"template":"","blog_categories":[13],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-527","blog","type-blog","status-publish","hentry","blog_categories-motionpoint-news"],"acf":{"blog_short_description":"Translation alone can\u2019t guarantee a global site\u2019s success, writes a MotionPoint executive. For a site to resonate with customers, follow these best practices.","news_inline_styles":"","blog_video_id":"","article_body":"
\"\"<\/figure>\n

More and more companies are increasing their growth, and revenue, by expanding into global markets. And creating online experiences for these markets\u2014in their languages of choice\u2014is good business, writes Charles Whiteman in a recent post at Multichannel Merchant<\/i>. <\/p>\n

But Whiteman, MotionPoint\u2019s SVP of Client Services, warned that translation alone can\u2019t guarantee a global site\u2019s success. He shared several best practices to optimize the performance of a localized site. The goal: For the site to authentically resonate with its new customers, and make it easy for companies to serve them.<\/p>\n

Indeed, after careful years-long analysis, MotionPoint has determined that only about one-third of a localized site\u2019s value comes from translation. The remaining two-thirds hails from other localizations and optimizations, Whiteman wrote.<\/p>\n<\/p>\n

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