{"id":484,"date":"2015-09-18T00:00:00","date_gmt":"2015-09-18T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=484"},"modified":"2015-09-18T00:00:00","modified_gmt":"2015-09-18T00:00:00","slug":"e-commerce-experiences-double-digit-growth-as-more-retailers-go-global","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/e-commerce-experiences-double-digit-growth-as-more-retailers-go-global\/","title":{"rendered":"E-commerce Experiences Double-Digit Growth As More Online Retailers \u2018Go Global\u2019"},"template":"","blog_categories":[4,107],"resource_categories":[],"targeted_localized_audience":[],"document_categories":[],"class_list":["post-484","blog","type-blog","status-publish","hentry","blog_categories-e-commerce","blog_categories-translation-technology"],"acf":{"blog_short_description":"Retailers say up to 30% of their online revenue now hails from global customers. Learn how to make localized domestic and international retail sites a success for your organization.","news_inline_styles":"","blog_video_id":"","article_body":"

If your company was looking for a good reason to expand into new international markets online, we just found 21 of them. Actually, between 21 and 30.<\/p>\n

According to a ChannelAdvisor survey<\/a> of more than 200 online retailers based in the U.S. and UK, nearly a third of respondents reported that 21% to 30% of their online sales hail from international markets. (ChannelAdvisor helps companies manage merchandise sales across online channels.)<\/p>\n

With up to 30% of online revenue hailing from global customers, the opportunity is compelling. It\u2019s also growing.<\/p>\n

Retailers following this trend\u2014first movers, especially\u2014know that international engagement and revenue has steadily increased<\/a> over the past decade. And thanks to solutions like MotionPoint\u2019s, expanding into new international markets is easier than ever.<\/p>\n<\/p>\n

Here are some insights on how to make your localized domestic and international retail sites a success, thanks to a few more resources from ChannelAdvisor:
\n \u201cTranslation should be at the core of your expansion plans,\u201d ChannelAdvisor suggests<\/a>. Further, the company cautions: \u201cListing your products in English limits your reach to a wider audience of ready buyers.\u201d<\/p>\n

Speak the Language<\/h4>\n

Overseas e-commerce markets will continue to experience double-digit growth each year until at least 2018, Forrester has reported<\/a>.<\/p>\n

\u201cThink of your website as the welcome mat for your company,\u201d one ChannelAdvisor document<\/a> says. Does your site\u2019s shopping experience appear professional? Can customers easily find the products they\u2019re looking for? Is it easy to complete a purchase? Go the extra mile to create a trustworthy and effortless shopping experience.<\/p>\n

A Welcoming Feel<\/h4>\n

For international customers, that welcoming feel and \u201cextra mile\u201d should include resonant localizations. By providing tailored in-language salutations, customer service options, promotions and calls to action, you\u2019ll deliver an experience that builds trust with international visitors.<\/p>\n

Presenting localized content showcases that you value their interest and business\u2014and by speaking their language, your site eliminates barriers between your new customers and your products
\n Almost half of ChannelAdvisor\u2019s surveyed retailers (40%) reported that up to 30% of their current web traffic comes from mobile devices. Further, nearly 90% of these successful retailers believe that mobile traffic will increase over the next two years.<\/p>\n

Try Mobile Advertising<\/h4>\n

These companies are taking the opportunity seriously: 75% of them expect to increase their mobile advertising budget in the next two years.<\/p>\n<\/p>\n

MotionPoint\u2019s platform can easily leverage existing translations<\/a> from a localized desktop website, and inexpensively use them for a localized mobile website experience. It\u2019s an effortless way to use \u201cin-language\u201d translated mobile ads to promote your international mobile sites to your new markets.<\/p>\n","article_body_code":"","news_image":{"ID":20003,"id":20003,"title":"Hero_Double-Digit-E-Commerce.jpg","filename":"Hero_Double-Digit-E-Commerce.jpg","filesize":299112,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Hero_Double-Digit-E-Commerce.jpg","link":"https:\/\/www.motionpoint.com\/blog\/e-commerce-experiences-double-digit-growth-as-more-retailers-go-global\/hero_double-digit-e-commerce\/","alt":"","author":"2","description":" \t","caption":"","name":"hero_double-digit-e-commerce","status":"inherit","uploaded_to":484,"date":"2015-09-18 00:00:00","modified":"2015-09-18 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