{"id":419,"date":"2020-08-19T00:00:00","date_gmt":"2020-08-19T00:00:00","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=419"},"modified":"2020-08-19T00:00:00","modified_gmt":"2020-08-19T00:00:00","slug":"companies-engaging-hispanics-win-big-in-the-u-s-and-beyond","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/companies-engaging-hispanics-win-big-in-the-u-s-and-beyond\/","title":{"rendered":"Companies Engaging Hispanics Win Big In the U.S.\u2014and Beyond"},"template":"","blog_categories":[5,9,8,15],"resource_categories":[],"targeted_localized_audience":[60],"document_categories":[],"class_list":["post-419","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies","blog_categories-marketing-strategies","blog_categories-international-business-strategies-us-hispanic","blog_categories-website-translation","targeted_localized_audience-us"],"acf":{"blog_short_description":"The U.S. Hispanic market is one of the fastest growing segments of the U.S. economy. Stand out and reach them with Spanish-language content online.","news_inline_styles":"","blog_video_id":"","article_body":"

By 2020, the buying power of U.S. Hispanics is predicted to reach $1.7 trillion<\/a>. That\u2019s a lot of spending dollars that savvy businesses can tap into\u2014but only if they also tap into Hispanic consumers\u2019 preferred ways of doing business.<\/p>\n

That means providing your online content in Spanish.<\/p>\n

Companies that provide engaging, culturally relevant, Spanish-language content to their Hispanic audiences set themselves up for success in the U.S. and other Spanish-speaking markets, too.<\/p>\n

Here\u2019s how to make sure you don\u2019t miss out on this powerful, revenue-growing opportunity.<\/p>\n

The Opportunity in the U.S.<\/h2>\n

As of July 2016, an estimated 57.5 million Hispanics<\/a> currently live in the United States\u2014nearly 18% of the country\u2019s total population. These consumers share a few key traits that are relevant to companies courting their business:<\/p>\n

They\u2019re Bilingual<\/h3>\n

Hispanics view fluency in Spanish as important to preserving their heritage for future generations. Nearly three-quarters of Hispanics<\/a> age 5 and older speak Spanish at home, so it\u2019s naturally a significant language for business, too.<\/p>\n

They\u2019re Bullish On the Economy<\/h3>\n

Nearly 28%<\/a> of all business growth in the U.S. between 2012 and 2017 is attributed to Hispanic-owned businesses. Hispanic entrepreneurship continues to be a driving force in the U.S.<\/p>\n

They\u2019re Tech Savvy <\/h3>\n

93% of Hispanic business owners use digital tools to do business<\/a>\u2014a full 20% more than their non-Hispanic counterparts. Around 75%<\/a> of them use social media to run their business, too.<\/p>\n

U.S. Hispanics are overwhelmingly doing business online, and they\u2019re highly likely to do it in Spanish. Savvy companies are taking advantage of this trend. In fact, research shows that best-in-class companies that aim at least 25% of ad spending at Hispanic consumers are growing by 6.7% annually<\/a>.<\/p>\n

The bottom line:<\/i><\/b> Businesses that want to stay relevant to the country\u2019s largest ethnic population should speak with these consumers online in their language of choice.<\/p>\n

Tapping Hispanic Markets Beyond the U.S. <\/h2>\n

Not surprisingly, when you provide good content in Spanish, you can expect Spanish speakers from around the world to show up. After all, \u201cel contenido es el rey\u201d\u2014that is, \u201ccontent is king.\u201d<\/p>\n

When you couple great content with a stellar online user experience, your Spanish-language offerings are likely to reach far beyond the U.S. Following best practices in translating for Hispanic consumers can help your company generate as much as 60% of its organic website traffic from underserved international Spanish-speaking markets like Mexico and Latin America.<\/p>\n

\n

Translating your website for U.S. Hispanic consumers will drive traffic from Mexico and Latin America, too.<\/p>\n<\/blockquote>\n

If your business has ambitions to reach these markets, or even if you already have a customer base there, a fully translated Spanish-language website can help you make inroads and increase sales.<\/p>\n

Beyond that, research has shown that consumers in Central and South America are strongly influenced by authentic connections with brands. When they feel connected to a business, whether local or U.S.-based, they are more likely to become repeat customers.<\/p>\n

The bottom line:<\/i><\/b> When you optimize your online experience for Spanish-language users, you\u2019ll win big with customers beyond the U.S.\u2014often without expending any additional effort or cost.<\/p>\n

Tips for Capitalizing on the Hispanic Market Online<\/h2>\n

Reaching Hispanics in the U.S. and beyond doesn\u2019t have to be complicated or costly. What you need is an online translation strategy, focused on what will most likely produce wins for your business. Use these tips:<\/p>\n

Offer a full user experience in Spanish: <\/b>Offering only a small portion of translated content just won\u2019t cut it with today\u2019s savvy digital consumers. They notice the lack of parity and disappear\u2014fast. Look for a translation solution that makes use of the content available on your flagship website to reach Spanish-speaking consumers.<\/p>\n

Optimize, optimize, optimize: <\/b>It\u2019s not enough to translate your visible web content. Also translate the \u201cinvisibles\u201d that drive search engine rankings: metadata, hreflang<\/i> tags, keywords that match the habits of Spanish-language searchers, and more.<\/p>\n

Choose solutions that don\u2019t rely on a CMS: <\/b>Best-in-class translation technologies operate independently of your back-end systems, so you don\u2019t lose functionality when you make changes to your content-management platforms. And great solutions are fully turn-key to ease the burden on your internal teams.<\/p>\n<\/p>\n

Serving Hispanic consumers in the U.S.\u2014and beyond\u2014with Spanish-language web content is a no-brainer in today\u2019s market. This strategy offers great payoffs for savvy companies that position themselves to serve this lucrative, growing market segment.<\/p>\n

Photo Credit: Fotoluminate LLC \/ Shutterstock.com<\/i><\/h6>\n","article_body_code":"","news_image":{"ID":4194,"id":4194,"title":"EngageHispanicsWinBig_Hero.jpg","filename":"EngageHispanicsWinBig_Hero.jpg","filesize":279930,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EngageHispanicsWinBig_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/companies-engaging-hispanics-win-big-in-the-u-s-and-beyond\/engagehispanicswinbig_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"engagehispanicswinbig_hero","status":"inherit","uploaded_to":419,"date":"2020-08-19 00:00:00","modified":"2020-08-19 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EngageHispanicsWinBig_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EngageHispanicsWinBig_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EngageHispanicsWinBig_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EngageHispanicsWinBig_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EngageHispanicsWinBig_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EngageHispanicsWinBig_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"social_image":{"ID":4195,"id":4195,"title":"Blog-OG-Image---Companies-Engaging-Hispanics.png","filename":"Blog-OG-Image-Companies-Engaging-Hispanics.png","filesize":2303730,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-Companies-Engaging-Hispanics.png","link":"https:\/\/www.motionpoint.com\/blog\/companies-engaging-hispanics-win-big-in-the-u-s-and-beyond\/blog-og-image-companies-engaging-hispanics\/","alt":"","author":"2","description":" \t","caption":"","name":"blog-og-image-companies-engaging-hispanics","status":"inherit","uploaded_to":419,"date":"2020-08-19 00:00:00","modified":"2020-08-19 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-Companies-Engaging-Hispanics-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-Companies-Engaging-Hispanics-300x157.png","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-Companies-Engaging-Hispanics-768x402.png","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-Companies-Engaging-Hispanics-1024x536.png","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-Companies-Engaging-Hispanics-1536x803.png","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-Companies-Engaging-Hispanics.png","2048x2048-width":2000,"2048x2048-height":1046}},"callout_article":[],"news_image_url":"","featired_article_image":false,"featured_article":[],"featured_article_description":"","blog_image":{"ID":4194,"id":4194,"title":"EngageHispanicsWinBig_Hero.jpg","filename":"EngageHispanicsWinBig_Hero.jpg","filesize":279930,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EngageHispanicsWinBig_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/companies-engaging-hispanics-win-big-in-the-u-s-and-beyond\/engagehispanicswinbig_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"engagehispanicswinbig_hero","status":"inherit","uploaded_to":419,"date":"2020-08-19 00:00:00","modified":"2020-08-19 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EngageHispanicsWinBig_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EngageHispanicsWinBig_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EngageHispanicsWinBig_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EngageHispanicsWinBig_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EngageHispanicsWinBig_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EngageHispanicsWinBig_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"hero_image":{"ID":4194,"id":4194,"title":"EngageHispanicsWinBig_Hero.jpg","filename":"EngageHispanicsWinBig_Hero.jpg","filesize":279930,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EngageHispanicsWinBig_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/companies-engaging-hispanics-win-big-in-the-u-s-and-beyond\/engagehispanicswinbig_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"engagehispanicswinbig_hero","status":"inherit","uploaded_to":419,"date":"2020-08-19 00:00:00","modified":"2020-08-19 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EngageHispanicsWinBig_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EngageHispanicsWinBig_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EngageHispanicsWinBig_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EngageHispanicsWinBig_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EngageHispanicsWinBig_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/EngageHispanicsWinBig_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"news_resource_card":false,"translate_this_blog":"YES","localize_blog":"us","recommended_blog_1":"","recommended_article_url_1":"","recommended_blog_2":"","recommended_article_url_2":"","recommended_blog_3":"","recommended_article_url_3":"https:\/\/www.motionpoint.com\/resources\/translation\/e-book-on-website-localization-approaches\/","article_word_count":"890","article_read_time":"4","banner_image":{"ID":41910,"id":41910,"title":"Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-5001.png","filename":"Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-5001.png","filesize":19340,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-5001.png","link":"https:\/\/www.motionpoint.com\/blog\/companies-engaging-hispanics-win-big-in-the-u-s-and-beyond\/website-translation-evaluating-the-top-three-approaches-250-x-5001\/","alt":"","author":"2","description":" \t","caption":"","name":"website-translation-evaluating-the-top-three-approaches-250-x-5001","status":"inherit","uploaded_to":419,"date":"2020-08-19 00:00:00","modified":"2020-08-19 00:00:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":250,"height":500,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-5001-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-5001-150x300.png","medium-width":150,"medium-height":300,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-5001.png","medium_large-width":250,"medium_large-height":500,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-5001.png","large-width":250,"large-height":500,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-5001.png","1536x1536-width":250,"1536x1536-height":500,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Website-Translation-Evaluating-the-Top-Three-Approaches-250-x-5001.png","2048x2048-width":250,"2048x2048-height":500}},"banner_image_europe":false,"banner_link":"https:\/\/www.motionpoint.com\/resources\/translation\/top-3-approaches-for-website-translation\/","keep_learning_cards":[{"keep_learning_card_image":{"ID":4190,"id":4190,"title":"20YearsHispanics_Hero.jpg","filename":"20YearsHispanics_Hero.jpg","filesize":203794,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/20YearsHispanics_Hero.jpg","link":"https:\/\/www.motionpoint.com\/20yearshispanics_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"20yearshispanics_hero","status":"inherit","uploaded_to":0,"date":"2020-08-19 00:00:00","modified":"2020-08-19 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/20YearsHispanics_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/20YearsHispanics_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/20YearsHispanics_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/20YearsHispanics_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/20YearsHispanics_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/20YearsHispanics_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"keep_learning_card_title":"Expertise & Excellence: Helping Companies Serve Online Hispanics for Nearly 20 Years","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/expertise-excellent-helping-companies-serve-online-hispanics-for-20-years\/"},{"keep_learning_card_image":{"ID":17372,"id":17372,"title":"shutterstock_708179740.jpg","filename":"shutterstock_708179740.jpg","filesize":32043,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740.jpg","link":"https:\/\/www.motionpoint.com\/blog\/the-importance-of-digital-experience-for-b2b-companies\/shutterstock_708179740\/","alt":"","author":"2","description":" \t","caption":"","name":"shutterstock_708179740","status":"inherit","uploaded_to":1737,"date":"2020-08-26 00:00:00","modified":"2020-08-26 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":500,"height":334,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740.jpg","medium_large-width":500,"medium_large-height":334,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740.jpg","large-width":500,"large-height":334,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740.jpg","1536x1536-width":500,"1536x1536-height":334,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_708179740.jpg","2048x2048-width":500,"2048x2048-height":334}},"keep_learning_card_title":"Expand your sales reach, and find great global partners.","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/solution\/business\/"},{"keep_learning_card_image":{"ID":4192,"id":4192,"title":"B2B_Growth_Hero.jpg","filename":"B2B_Growth_Hero.jpg","filesize":107015,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/B2B_Growth_Hero.jpg","link":"https:\/\/www.motionpoint.com\/blog\/looking-to-the-future-of-digital-translation-and-localization\/b2b_growth_hero\/","alt":"","author":"2","description":" \t","caption":"","name":"b2b_growth_hero","status":"inherit","uploaded_to":1987,"date":"2020-08-19 00:00:00","modified":"2023-09-25 14:48:41","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/B2B_Growth_Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/B2B_Growth_Hero-300x68.jpg","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/B2B_Growth_Hero-768x173.jpg","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/B2B_Growth_Hero-1024x230.jpg","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/B2B_Growth_Hero-1536x346.jpg","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/B2B_Growth_Hero.jpg","2048x2048-width":2000,"2048x2048-height":450}},"keep_learning_card_title":"Podcast: Exploring the Promise and Pitfalls of Website Localization","keep_learning_link_text":"Read the blog","keep_learning_url":"https:\/\/www.motionpoint.com\/blog\/podcast-exploring-the-promise-and-pitfalls-of-website-localization\/"},{"keep_learning_card_image":{"ID":4193,"id":4193,"title":"shutterstock_452745490.jpg","filename":"shutterstock_452745490.jpg","filesize":38100,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490.jpg","link":"https:\/\/www.motionpoint.com\/blog\/5-problems-e-commerce-managers-face-with-website-translation\/shutterstock_452745490\/","alt":"","author":"2","description":" \t","caption":"","name":"shutterstock_452745490","status":"inherit","uploaded_to":1619,"date":"2018-01-16 00:00:00","modified":"2018-01-16 00:00:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":500,"height":333,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490.jpg","medium_large-width":500,"medium_large-height":333,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490.jpg","large-width":500,"large-height":333,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490.jpg","1536x1536-width":500,"1536x1536-height":333,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/shutterstock_452745490.jpg","2048x2048-width":500,"2048x2048-height":333}},"keep_learning_card_title":"Website translation for B2C manufacturers.","keep_learning_link_text":"Learn more","keep_learning_url":"https:\/\/www.motionpoint.com\/solution\/consumer-goods-manufacturers\/"}],"featured_resource_card":"n\/a","meta_title":"Companies Engaging Hispanics Win Big In the U.S.\u2014and Beyond","meta_description":"MotionPoint solves the operational complexity and cost of website localization.","meta_keywords":"top hispanic websites, hispanic websites, hispanic businesses in the us, spanish marketing companies, business company in spanish, spanish advertising websites, out of business in spanish, your company in spanish, hispanic business growth, spanish speaking companies, best media to use to target hispanic american, big in spanish language, hispanic marketing companies, best hispanic ads, hispanic in spanish, speak hispanic, hispanic trending, my business in spanish, what is hispanic marketing, hispanic companies, what language do hispanics speak, how to market to hispanics, tech savvy in spanish, top hispanic owned companies, top hispanic brands in the us, hispanic traits, translate marketing to spanish, hispanic consumer market, hispanics in business, translate drive in spanish, beyond in spanish, the hispanic market, to advertise in spanish, how many spanish speakers in the us, list of famous hispanic entrepreneurs","blog_author":[{"ID":411,"user_firstname":"Jessica","user_lastname":"Rivera","nickname":"JRivera","user_nicename":"jrivera","display_name":"Jessica Rivera","user_email":"jrivera@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"Jessica Rivera brings an expert understanding of global business, executive leadership, and holistic team and culture building to her role as MotionPoint\u2019s EVP, Global Sales and Corporate Affairs. She has over 15 years of experience collaborating with C-suites at leading SaaS and fintech companies.","user_avatar":"\"Jessica"},{"ID":411,"user_firstname":"Jessica","user_lastname":"Rivera","nickname":"JRivera","user_nicename":"jrivera","display_name":"Jessica Rivera","user_email":"jrivera@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"Jessica Rivera brings an expert understanding of global business, executive leadership, and holistic team and culture building to her role as MotionPoint\u2019s EVP, Global Sales and Corporate Affairs. She has over 15 years of experience collaborating with C-suites at leading SaaS and fintech companies.","user_avatar":"\"Jessica"}]},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=419"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=419"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=419"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=419"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}