{"id":249896,"date":"2025-12-03T15:10:17","date_gmt":"2025-12-03T20:10:17","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=customers&p=249896"},"modified":"2025-12-03T16:22:23","modified_gmt":"2025-12-03T21:22:23","slug":"zag-interactive-partnership","status":"publish","type":"customers","link":"https:\/\/www.motionpoint.com\/customers\/zag-interactive-partnership\/","title":{"rendered":"ZAG Interactive Partnership"},"template":"","client_categories":[42],"industry_categories":[52,53],"resource_categories":[39,20,21,18],"geographic_region":[57],"targeted_localized_audience":[60],"document_categories":[171],"class_list":["post-249896","customers","type-customers","status-publish","hentry","client_categories-case-studies","industry_categories-services","industry_categories-technology","resource_categories-content-type-case-study","resource_categories-topic-digital-marketing","resource_categories-topic-international-marketing","resource_categories-topic-website-translation","geographic_region-americas","targeted_localized_audience-us","document_categories-marketer"],"acf":{"case_study_title":"Empowering Financial Brands Through Seamless Multilingual Experiences ","translate_this_case_study":"YES","hover_summery_text":"","background":"","objective":"

ZAG Interactive<\/a> is a digital agency specializing in website strategy, design, development, marketing and hosting for banks and credit unions across the United States. <\/span><\/p>\n

With over a decade of experience leading ZAG\u2019s growth, Michelle Brown, Vice President of Sales & Marketing, oversees new business and strategic marketing initiatives that help financial institutions stay ahead in an evolving digital landscape and better attract, convert, and service visitors. As part of this work, ZAG partners with MotionPoint<\/a> to offer clients a more modern and scalable approach to multilingual website experiences.<\/p>\n

The Challenge<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/h2>\n

Many of ZAG\u2019s clients serve multilingual and multicultural communities. Their clients\u2019 websites need to provide seamless access to financial information for all audiences.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cWe primarily work with banks and credit unions; many of whom have diverse audiences they\u2019re supporting. Translated content helps provide a more relevant and targeted solution to help these audiences navigate financial solutions,” <\/span>Brown\u00a0said.<\/p>\n

With over a decade of experience leading ZAG\u2019s growth, Michelle Brown, Vice President of Sales & Marketing, oversees new business and strategic marketing initiatives that help financial institutions stay ahead in an evolving digital landscape and better attract, convert, and service visitors. As part of this work, ZAG partners with MotionPoint to offer clients a more modern and scalable approach to multilingual website experiences.<\/p>\n

The Solution<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/h2>\n

ZAG Interactive partners with MotionPoint to streamline and modernize the localization process for its financial clients. MotionPoint\u2019s technology automates content detection, translation, and publishing directly within ZAG\u2019s supported CMS platforms (Kentico & Umbraco), eliminating manual workflows and significantly reducing time-to-market and cost for multilingual content.\u00a0<\/span><\/p>\n

\u201cMotionPoint easily integrates with our CMS\u2019, is easy to learn and provides flexibility that our clients demand,” Brown said.<\/span><\/p>\n

Beyond operational efficiency, the partnership expands ZAG\u2019s service portfolio by enabling enterprise-grade translation and localization as part of its digital strategy offering, positioning the agency to win more business and support multilingual needs confidently at scale. By combining\u00a0MotionPoint\u2019s\u00a0adaptive translation technology with ZAG\u2019s digital\u00a0expertise, the partnership empowers banks and credit unions to strengthen competitive advantage, accelerate customer acquisition, and deliver high-quality, compliant multilingual experiences across every digital touchpoint while\u00a0maintaining\u00a0brand consistency and speed to market.\u00a0<\/span>\u00a0<\/span><\/p>\n","story_solution":"

The Results<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/h2>\n

Through the partnership, ZAG Interactive has been able to:\u00a0<\/span>\u00a0<\/span><\/p>\n