{"id":249778,"date":"2025-09-11T11:27:24","date_gmt":"2025-09-11T15:27:24","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=249778"},"modified":"2025-09-11T11:33:41","modified_gmt":"2025-09-11T15:33:41","slug":"motionpoint-launches-ai-powered-transcreation-for-global-marketing-teams","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/motionpoint-launches-ai-powered-transcreation-for-global-marketing-teams\/","title":{"rendered":"MotionPoint Launches AI-Powered Transcreation for Global Marketing Teams"},"template":"","blog_categories":[9,13,178],"resource_categories":[23,36,25],"targeted_localized_audience":[60],"document_categories":[170,161],"class_list":["post-249778","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies","blog_categories-motionpoint-news","blog_categories-press-release","resource_categories-role-marketer","resource_categories-press-article","resource_categories-role-technologists-developers","targeted_localized_audience-us","document_categories-business-leader","document_categories-no-international-websites"],"acf":{"article_word_count":"266","article_read_time":"1","blog_short_description":"MotionPoint introduces AI-powered Transcreation for Marketing, enabling global teams to adapt ads, emails, and digital assets with cultural precision while maintaining brand voice.","news_inline_styles":"","blog_video_id":"","article_body":"

MotionPoint has launched a new AI-powered Transcreation for Marketing technology, enabling global marketing teams to adapt digital content like ads, emails, social posts, and presentations for specific markets with greater cultural context.<\/span>\u00a0<\/span><\/p>\n

The new platform complements MotionPoint\u2019s core website localization technology by helping brands ensure their broader marketing efforts, beyond just the website, are aligned with local audience expectations. Using AI, marketers can upload content and receive culturally adapted versions that maintain brand voice, tone, and intent, with optional native-speaker review for added nuance.<\/span>\u00a0<\/span><\/p>\n

“The launch of Transcreation for Marketing represents a strategic extension of our website localization capabilities,\u201d said Evan Kramer, CEO of MotionPoint. \u201cIt gives marketing teams the ability to deliver assets that not only speak the language but also reflect the culture and context of each market. This is the next step in our mission to lead innovation in multilingual and multicultural content marketing technology.”<\/span>\u00a0<\/span><\/p>\n

Part of the broader MarketFully vision, the Transcreation for Marketing technology supports the InContent Marketing\u2122 model: creating digital content that is InLanguage, InCulture, and InMarket. By bringing Adaptive Translation and transcreation together in one platform, MotionPoint is making it easier for brands to deliver consistent, resonant messaging across every channel and market.<\/span>\u00a0<\/span><\/p>\n

Read the full press release here<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n","article_body_code":"","news_image":false,"social_image":{"ID":249781,"id":249781,"title":"Blog Preview Images (1)","filename":"Blog-Preview-Images-1-1.png","filesize":1272276,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-Preview-Images-1-1.png","link":"https:\/\/www.motionpoint.com\/blog\/motionpoint-launches-ai-powered-transcreation-for-global-marketing-teams\/blog-preview-images-1\/","alt":"Blog title image with blue background and MotionPoint logo","author":"33895","description":"","caption":"","name":"blog-preview-images-1","status":"inherit","uploaded_to":249778,"date":"2025-09-11 15:21:01","modified":"2025-09-11 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Christian contributes to MotionPoint\u2019s marketing team by leveraging his background in content writing and content marketing, while also bringing his passion for developing go-to-market strategies.","user_avatar":"\"Christian"}],"docs_short_description":"MotionPoint introduces AI-powered Transcreation for Marketing, enabling global teams to adapt ads, emails, and digital assets with cultural precision while maintaining brand voice.","docs_keywords":"AI transcreation, marketing localization, global marketing technology, multilingual marketing, MotionPoint, transcreation platform, cultural adaptation, InContent Marketing","doc_social_media_caption_1":"New from MotionPoint: AI-powered Transcreation for Marketing. Adapt ads, emails & digital content with cultural precision\u2014while keeping your brand voice intact. 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