{"id":249354,"date":"2025-04-02T15:48:20","date_gmt":"2025-04-02T19:48:20","guid":{"rendered":"https:\/\/www.motionpoint.com\/?page_id=249354"},"modified":"2025-04-08T10:09:49","modified_gmt":"2025-04-08T14:09:49","slug":"brand-voice-ai","status":"publish","type":"page","link":"https:\/\/www.motionpoint.com\/brand-voice-ai\/","title":{"rendered":"Brand Voice AI"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"pages\/page-compare-MP-template.php","meta":{"_acf_changed":false,"wds_primary_redesign":0,"footnotes":""},"redesign":[176],"class_list":["post-249354","page","type-page","status-publish","hentry","redesign-new_template"],"acf":{"hero_tag":"","hero_title":"<div class=\"marg-top-large\">Brand Voice AI<\/div>","hero_subtitle":"<div class=\"marg-bottom-large color-white\"><p>Your brand tone, consistently translated across digital content.<\/p><\/div>","hero_images":[{"hero_image":{"ID":249329,"id":249329,"title":"brandvoice-ai","filename":"brandvoice-ai-1.png","filesize":218156,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/brandvoice-ai-1.png","link":"https:\/\/www.motionpoint.com\/brand-voice-ai\/brandvoice-ai-2\/","alt":"","author":"2","description":"","caption":"","name":"brandvoice-ai-2","status":"inherit","uploaded_to":249354,"date":"2025-04-02 19:39:12","modified":"2025-04-02 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Voice AI","md_meta_description":"Your brand tone, consistently translated across digital content.","md_og_image":{"ID":249378,"id":249378,"title":"brand-voice-ai-og","filename":"brand-voice-ai-og.png","filesize":495633,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/brand-voice-ai-og.png","link":"https:\/\/www.motionpoint.com\/brand-voice-ai\/brand-voice-ai-og\/","alt":"","author":"2","description":"","caption":"","name":"brand-voice-ai-og","status":"inherit","uploaded_to":249354,"date":"2025-04-08 14:09:33","modified":"2025-04-08 14:09:33","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":1200,"height":630,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/brand-voice-ai-og-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/brand-voice-ai-og-300x158.png","medium-width":300,"medium-height":158,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/brand-voice-ai-og-768x403.png","medium_large-width":768,"medium_large-height":403,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/brand-voice-ai-og-1024x538.png","large-width":1024,"large-height":538,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/brand-voice-ai-og.png","1536x1536-width":1200,"1536x1536-height":630,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/brand-voice-ai-og.png","2048x2048-width":1200,"2048x2048-height":630}},"md_og_title":"Brand Voice AI","md_og_description":"Your brand tone, consistently translated across digital content.","md_og_keywords":"","web_pages_social_image":false,"web_pages_og_title":"","folder":"","page_content":"<div id=\"compare-article\" class=\"grid-8 rounded box-shadow bg-white pad-horz-medium pad-bottom-medium\" style=\"margin-top: -10px\">\n<h2>What does it do?<\/h2>\n<p>Brand Voice AI is a key component of <a href=\"\/adaptive-translation\/\" class=\"color-primary\">Adaptive Translation&trade;<\/a>, MotionPoint\u2019s flagship solution that not only delivers the highest-quality translation\u2014but also gives you the flexibility to define and prescribe the level of quality that\u2019s right for your content, your budget, and your brand.<\/p>\n<p>It works alongside our Memory Optimizer and <a href=\"\/translation-quality-estimation\/\" class=\"color-primary\">AdaptiveQE<\/a> to power a dynamic, intelligent workflow that captures the essence of your brand\u2014in different languages, markets and digital touchpoints. <\/p>\n<h2>How does it work?<\/h2>\n<p>Brand Voice AI starts by deeply understanding your brand&#8217;s identity. It ingests your:<\/p>\n<ul class=\"express-hero-list marg-vert-medium\">\n<li>Style guide<\/li>\n<li>Glossary of terms<\/li>\n<li>Product names that should stay in English<\/li>\n<li>Tone and voice preferences<\/li>\n<li><a href=\"\/resources\/videos\/what-is-translation-memory\/\" class=\"color-primary\">Translation Memory<\/a> (Memory Optimizer)<\/li>\n<\/ul>\n<p>This data is then baked into a neural machine translation model (NMT) customized to your brand in each target language. The result? Translations that sound like you, not a machine.<\/p>\n<h3>Example:<\/h3>\n<p>If your product is called GlowStick\u2122\u2014and you want it referred to as GlowStick\u2122 in every market, not as B\u00e2tonLumineux or PaloBrillante\u2014Brand Voice AI ensures that preference is always respected when translating content in French or Spanish.<\/p>\n<p>Backed by internal testing, Brand Voice AI achieves up to 65% higher quality than generic machine translation alone. It&#8217;s like giving your brand a multilingual voice that never goes off-script.<\/p>\n<h2>What does it integrate with?<\/h2>\n<p>Brand Voice AI works through Adaptive Translation, which seamlessly connects to any CMS, CRM, or ecommerce platform. From marketing sites to eCommerce platforms, chat interfaces, or product content hubs\u2014Adaptive Translation&trade; brings Brand Voice AI to wherever your content lives. <\/p>\n<p>\u26a0\ufe0f Brand Voice AI is not sold separately. It\u2019s fully integrated into the Adaptive Translation engine\u2014ensuring consistency, scalability, and efficiency from day one. <\/p>\n<h2>What is the impact?<\/h2>\n<p>Our internal research found that Brand Voice AI delivers 60\u201380% better quality compared to generic NMTs\u2014saving time, money, and manual effort:<\/p>\n<ul class=\"express-hero-list marg-vert-medium\">\n<li>Fewer human edits needed <\/li>\n<li>Lower post-editing costs <\/li>\n<li>Faster go-to-market timelines<\/li>\n<li>More brand-consistent experiences<\/li>\n<\/ul>\n<p>By enforcing your voice and reducing inconsistencies, Brand Voice AI doesn\u2019t just translate better\u2014it translates smarter. And with less need for human rework, your localization budget goes further, without sacrificing quality.<\/p>\n<h2>Even smarter with AdaptiveQE<\/h2>\n<p>To maximize quality without overextending your budget, Adaptive Translation&trade; also includes AdaptiveQE\u2014a proprietary <a href=\"\/blog\/quality-evaluation-vs-quality-estimation\/\" class=\"color-primary\">translation estimation<\/a> AI model that grades the quality of your Brand Voice AI\u2019s output. <\/p>\n<p>Here\u2019s how it works: <\/p>\n<ul class=\"express-hero-list marg-vert-medium\">\n<li>AdaptiveQE analyzes translations from Brand Voice AI and escalates the translation that may benefit from human review (human translation).<\/li>\n<li>This allows your team to strategically allocate your translation budget\u2014only applying costlier human review \/ translation when necessary. <\/li>\n<li>The model\u2019s scoring logic is fully adjustable\u2014you can set it to evaluate more strictly or more leniently, depending on the importance of the content, like product checkout flows vs. cookie banners.  <\/li>\n<\/ul>\n<p>Together, Brand Voice AI + AdaptiveQE help you hit the perfect balance:  <br \/>\n<strong>Best-in-class translation quality. Smart human involvement. Cost efficiency.<\/strong> <\/p>\n<p>Want to sound like you in every language\u2014and do it without breaking the bank?<\/p>\n<p><a href=\"\/contact\/\" class=\"button button-secondary color-gray marg-top-small\">Get a Demo<\/a>\n<\/div>\n","meta_title":"","meta_description":"","meta_keywords":""},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pages\/249354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/comments?post=249354"}],"version-history":[{"count":2,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pages\/249354\/revisions"}],"predecessor-version":[{"id":249379,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/pages\/249354\/revisions\/249379"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=249354"}],"wp:term":[{"taxonomy":"redesign","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/redesign?post=249354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}