{"id":249154,"date":"2025-02-14T16:27:07","date_gmt":"2025-02-14T21:27:07","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&p=249154"},"modified":"2025-02-17T08:50:30","modified_gmt":"2025-02-17T13:50:30","slug":"why-marketing-your-translated-website-matters-more-than-you-think","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/why-marketing-your-translated-website-matters-more-than-you-think\/","title":{"rendered":"Why Marketing Your Translated Website Matters More Than You Think"},"template":"","blog_categories":[5,11,107,15],"resource_categories":[37,34,20,33,21,23,19,32,25,18],"targeted_localized_audience":[],"document_categories":[146,164,171,161],"class_list":["post-249154","blog","type-blog","status-publish","hentry","blog_categories-international-business-strategies","blog_categories-marketing-strategies-international-seo","blog_categories-translation-technology","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-topic-digital-marketing","resource_categories-business-goal-global-expansion","resource_categories-topic-international-marketing","resource_categories-role-marketer","resource_categories-topic-motionpoint","resource_categories-business-goal-optimize-performance","resource_categories-role-technologists-developers","resource_categories-topic-website-translation","document_categories-blog-post","document_categories-discovery","document_categories-marketer","document_categories-no-international-websites"],"acf":{"article_word_count":"2166","article_read_time":"9","blog_short_description":"A translated website is just the beginning. Without multilingual marketing\u2014SEO, localized content, and performance marketing\u2014global audiences may never find you. Learn how to turn your website into a true growth engine.","news_inline_styles":"","blog_video_id":"","article_body":"

In a global market, communicating in your customer’s language is essential. Even the most well-designed website won\u2019t keep visitors engaged if they can’t interact with it in a way that feels natural, leading them to leave.<\/span>\u00a0<\/span><\/p>\n

Think about it: how many times have you landed on a site in a language you don\u2019t understand and immediately hit “back”? 72.1% of consumers spend most or all of their time on websites in their native language (<\/span>CSA Research<\/span><\/a>). Even more telling, 40% won\u2019t buy if the website isn\u2019t in their language.<\/span>\u00a0<\/span><\/p>\n

That\u2019s why translating your website isn\u2019t just about getting your message out in different languages: it\u2019s about <\/span>making real connections<\/span><\/a>. But here\u2019s the catch: even if your website is translated, how are multilingual users supposed to find it?<\/span>\u00a0<\/span><\/p>\n

A Translated Website Is Not Enough<\/span><\/b>\u00a0<\/span><\/h2>\n

Why build a beautiful city in the middle of the ocean with no way to get there? It\u2019s the same when you invest in a translated website but only promote it with English content.<\/span>\u00a0<\/span><\/p>\n

Our EVP of Multicultural Marketing often calls your website a “repository of content.” That\u2019s exactly what it is; the central hub of your brand\u2019s information. But if the marketing that drives traffic to that hub isn\u2019t also in multiple languages, you\u2019re leaving entire audiences out of the conversation.<\/span>\u00a0<\/span><\/p>\n

46% of all Google searches are for local information (<\/span>HubSpot<\/span><\/a>). If your multilingual audience is searching in their native language but your marketing isn\u2019t optimized for it, you\u2019re missing out on a huge percentage of potential traffic.<\/span>\u00a0<\/span><\/p>\n

Many companies we work with have lean marketing teams focused on creating English content for reach, brand awareness, and engagement. In the past, MotionPoint has been able to step in to handle <\/span>website translation<\/span><\/a>, ensuring the experience is seamless for multilingual users. But that\u2019s only half of the equation.<\/span>\u00a0<\/span><\/p>\n

If the ads, emails, social media posts, and search content leading to your site are only in English, your multilingual audience may never even know your translated site exists.<\/span>\u00a0<\/span><\/p>\n

Sure, website translation helps personalize the experience for users already familiar with your brand. But let\u2019s talk about growth.<\/span>\u00a0<\/span><\/p>\n

The \u201cAha\u201d Moment: Multilingual Marketing<\/span><\/b>\u00a0<\/span><\/h2>\n

When researching this topic, I was surprised by what I found; or rather, what I didn\u2019t find. There\u2019s plenty of content explaining why website translation is important. But almost no one is talking about why your marketing strategy should be multilingual, too.<\/span>\u00a0<\/span><\/p>\n

88% of online shoppers won\u2019t return to a website after a poor user experience (NAU<\/a><\/span>). If your marketing doesn\u2019t match the languages you serve, how will those audiences find you?<\/span>\u00a0<\/span><\/p>\n

Where Companies Fall Short<\/span><\/b>\u00a0<\/span><\/h2>\n

Many businesses assume that once their website is translated, the traffic will follow. But without multilingual marketing, they\u2019re missing a crucial step. Here\u2019s where we see companies struggle:<\/span>\u00a0<\/span><\/p>\n