{"id":247768,"date":"2024-05-01T11:36:27","date_gmt":"2024-05-01T15:36:27","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=247768"},"modified":"2024-05-01T11:39:03","modified_gmt":"2024-05-01T15:39:03","slug":"motionpoint-introduces-website-translation-scorecard","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/motionpoint-introduces-website-translation-scorecard\/","title":{"rendered":"MotionPoint Introduces Website Translation Scorecard"},"template":"","blog_categories":[10,5,178,15],"resource_categories":[23,19],"targeted_localized_audience":[],"document_categories":[171],"class_list":["post-247768","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies-customer-experience","blog_categories-international-business-strategies","blog_categories-press-release","blog_categories-website-translation","resource_categories-role-marketer","resource_categories-topic-motionpoint","document_categories-marketer"],"acf":{"article_word_count":"268","article_read_time":"1","blog_short_description":"MotionPoint creates an assessment tool to evaluate and score website translation projects based on complexity and objectives. ","news_inline_styles":"","blog_video_id":"","article_body":"<p><span data-contrast=\"none\">Business leaders and marketers often have no experience translating a website. In fact, 70% of marketers have never translated a business site.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">In an effort to help website owners assess their overall website translation needs, MotionPoint has created a unique, detailed <\/span><a href=\"https:\/\/www.motionpoint.com\/website-translation-scorecard-and-localization-diagnostic\/\"><span data-contrast=\"none\">translation scorecard<\/span><\/a><span data-contrast=\"none\"> for evaluating their website translation requirements. It compares the complexity of their website and their business goals with various translation and localization options and solutions available in the market.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The tool uses four areas of consideration to produce its score: technical complexity, content engagement, translation quality, and localization resource availability.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">&#8220;It is important to assess whether you need &#8216;good enough&#8217; or &#8216;great&#8217; translation and localization based upon your strategic objectives to manage a translated experience,&#8221; explains Evan Kramer, MotionPoint CEO.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"none\">Get more on this story at <\/span><a href=\"https:\/\/www.prweb.com\/releases\/motionpoint-introduces-new-website-localization-scorecard-302128673.html\"><i><span data-contrast=\"none\">PRWeb<\/span><\/i><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","article_body_code":"","news_image":false,"social_image":{"ID":247771,"id":247771,"title":"Blog-OG-Image-scorecard-pr-blog","filename":"Blog-OG-Image-scorecard-pr-blog.png","filesize":2824474,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-scorecard-pr-blog.png","link":"https:\/\/www.motionpoint.com\/blog\/motionpoint-introduces-website-translation-scorecard\/blog-og-image-scorecard-pr-blog\/","alt":"","author":"33893","description":"","caption":"","name":"blog-og-image-scorecard-pr-blog","status":"inherit","uploaded_to":247768,"date":"2024-05-01 15:33:25","modified":"2024-05-01 15:33:25","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":1046,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-scorecard-pr-blog-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-scorecard-pr-blog-300x157.png","medium-width":300,"medium-height":157,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-scorecard-pr-blog-768x402.png","medium_large-width":768,"medium_large-height":402,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-scorecard-pr-blog-1024x536.png","large-width":1024,"large-height":536,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-scorecard-pr-blog-1536x803.png","1536x1536-width":1536,"1536x1536-height":803,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog-OG-Image-scorecard-pr-blog.png","2048x2048-width":2000,"2048x2048-height":1046}},"callout_article":[],"news_image_url":"","featired_article_image":false,"featured_article":[],"featured_article_description":"","blog_image":{"ID":247770,"id":247770,"title":"Blog_hero_scorecard-pr-blog","filename":"Blog_hero_scorecard-pr-blog.png","filesize":1487781,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog_hero_scorecard-pr-blog.png","link":"https:\/\/www.motionpoint.com\/blog\/motionpoint-introduces-website-translation-scorecard\/blog_hero_scorecard-pr-blog\/","alt":"","author":"33893","description":"","caption":"","name":"blog_hero_scorecard-pr-blog","status":"inherit","uploaded_to":247768,"date":"2024-05-01 15:33:10","modified":"2024-05-01 15:33:10","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog_hero_scorecard-pr-blog-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog_hero_scorecard-pr-blog-300x68.png","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog_hero_scorecard-pr-blog-768x173.png","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog_hero_scorecard-pr-blog-1024x230.png","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog_hero_scorecard-pr-blog-1536x346.png","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog_hero_scorecard-pr-blog.png","2048x2048-width":2000,"2048x2048-height":450}},"hero_image":{"ID":247770,"id":247770,"title":"Blog_hero_scorecard-pr-blog","filename":"Blog_hero_scorecard-pr-blog.png","filesize":1487781,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog_hero_scorecard-pr-blog.png","link":"https:\/\/www.motionpoint.com\/blog\/motionpoint-introduces-website-translation-scorecard\/blog_hero_scorecard-pr-blog\/","alt":"","author":"33893","description":"","caption":"","name":"blog_hero_scorecard-pr-blog","status":"inherit","uploaded_to":247768,"date":"2024-05-01 15:33:10","modified":"2024-05-01 15:33:10","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.motionpoint.com\/wp-includes\/images\/media\/default.png","width":2000,"height":450,"sizes":{"thumbnail":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog_hero_scorecard-pr-blog-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog_hero_scorecard-pr-blog-300x68.png","medium-width":300,"medium-height":68,"medium_large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog_hero_scorecard-pr-blog-768x173.png","medium_large-width":768,"medium_large-height":173,"large":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog_hero_scorecard-pr-blog-1024x230.png","large-width":1024,"large-height":230,"1536x1536":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog_hero_scorecard-pr-blog-1536x346.png","1536x1536-width":1536,"1536x1536-height":346,"2048x2048":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/Blog_hero_scorecard-pr-blog.png","2048x2048-width":2000,"2048x2048-height":450}},"news_resource_card":false,"translate_this_blog":"YES","localize_blog":"global","recommended_blog_1":[{"ID":247491,"post_author":"33893","post_date":"2024-02-26 15:52:56","post_date_gmt":"2024-02-26 20:52:56","post_content":"","post_title":"MotionPoint Hires Head of Partnerships","post_excerpt":"","post_status":"draft","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"motionpoint-hires-head-of-partnerships","to_ping":"","pinged":"","post_modified":"2024-07-23 16:40:55","post_modified_gmt":"2024-07-23 20:40:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=247491","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"recommended_article_url_1":"","recommended_blog_2":[{"ID":247057,"post_author":"33893","post_date":"2022-09-20 12:00:23","post_date_gmt":"2022-09-20 16:00:23","post_content":"","post_title":"Meet MotionPoint's new CEO","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"meet-motionpoints-new-ceo","to_ping":"","pinged":"","post_modified":"2024-01-29 11:15:34","post_modified_gmt":"2024-01-29 16:15:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=247057","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"recommended_article_url_2":"","recommended_blog_3":[{"ID":246865,"post_author":"33893","post_date":"2023-09-21 10:18:44","post_date_gmt":"2023-09-21 14:18:44","post_content":"","post_title":"Top 10 Website Localization Technologies of 2023","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"top-10-website-localization-technologies-of-2023","to_ping":"","pinged":"","post_modified":"2023-11-21 16:45:05","post_modified_gmt":"2023-11-21 21:45:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=246865","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"recommended_article_url_3":"","recommended_blog_4":[{"ID":1524,"post_author":"2","post_date":"2017-10-05 00:00:00","post_date_gmt":"2017-10-05 00:00:00","post_content":"    \t","post_title":"3 Ways MotionPoint Improves Conversion Rates for Localized Websites","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"3-ways-motionpoint-improves-conversion-rates-for-localized-websites","to_ping":"","pinged":"","post_modified":"2021-05-14 14:52:30","post_modified_gmt":"2021-05-14 14:52:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1524","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"banner_image":false,"banner_image_europe":false,"banner_link":"","keep_learning_cards":false,"featured_resource_card":"n\/a","blog_author":[{"ID":59,"user_firstname":"MotionPoint","user_lastname":"","nickname":"Chris Hutchins","user_nicename":"chris-hutchins","display_name":"MotionPoint","user_email":"chutchins@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"","user_avatar":"<img src=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" class=\"gravatar avatar avatar-96 um-avatar um-avatar-default\" width=\"96\" height=\"96\" alt=\"MotionPoint\" data-default=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" onerror=\"if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}\" loading=\"lazy\" \/>"},{"ID":59,"user_firstname":"MotionPoint","user_lastname":"","nickname":"Chris Hutchins","user_nicename":"chris-hutchins","display_name":"MotionPoint","user_email":"chutchins@motionpoint.com","user_url":"","user_registered":"2014-11-04 00:00:00","user_description":"","user_avatar":"<img src=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" class=\"gravatar avatar avatar-96 um-avatar um-avatar-default\" width=\"96\" height=\"96\" alt=\"MotionPoint\" data-default=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" onerror=\"if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}\" loading=\"lazy\" \/>"}],"docs_short_description":"","docs_keywords":"","doc_social_media_caption_1":"","doc_social_media_caption_2":"","doc_social_media_caption_3":"","doc_social_media_caption_4":"","doc_social_media_caption_5":"","doc_id":"52260","meta_title":"MotionPoint's Translation and Localization Scorecard","meta_description":"Helping businesses assess their localization needs.","meta_keywords":"localization, translation, website, scorecard, motionpoint"},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/247768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=247768"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=247768"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=247768"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=247768"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=247768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}