{"id":247518,"date":"2024-03-04T16:50:05","date_gmt":"2024-03-04T21:50:05","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=247518"},"modified":"2025-05-05T14:27:26","modified_gmt":"2025-05-05T18:27:26","slug":"word-growth-in-website-translation-what-you-need-to-know","status":"publish","type":"blog","link":"https:\/\/www.motionpoint.com\/blog\/word-growth-in-website-translation-what-you-need-to-know\/","title":{"rendered":"Word Growth in Website Translation: What You Need to Know"},"template":"","blog_categories":[10,15],"resource_categories":[37,34,23,18],"targeted_localized_audience":[],"document_categories":[152,146,155,157,171,159,153],"class_list":["post-247518","blog","type-blog","status-publish","hentry","blog_categories-marketing-strategies-customer-experience","blog_categories-website-translation","resource_categories-content-type-blog-post","resource_categories-business-goal-brand-experience","resource_categories-role-marketer","resource_categories-topic-website-translation","document_categories-beyond-website-translation","document_categories-blog-post","document_categories-brand-consistency-challenges","document_categories-machine-translation","document_categories-marketer","document_categories-operational-challenges","document_categories-translation-challenges"],"acf":{"article_word_count":"1459","article_read_time":"6","blog_short_description":"Did you know word growth during website translation can break user experiences and site design? Learn how to avoid the effects of word growth.","news_inline_styles":"","blog_video_id":"","article_body":"<p><span data-contrast=\"auto\">Partnering with a <a href=\"https:\/\/www.motionpoint.com\/blog\/website-translation-services-what-you-need-to-know-in-2025\/\">website translation service<\/a> can be beneficial in more ways than one, and word growth editing is one. In most languages there are more characters per sentence compared to the English language. For instance, English to Spanish produces <\/span><a href=\"https:\/\/www.motionpoint.com\/blog\/guide-graphic-word-growth-and-how-it-impacts-the-customer-experience\/\"><span data-contrast=\"none\">20% word expansion<\/span><\/a><span data-contrast=\"auto\">, English to German sees 18%, and English to Italian is 17%.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This may not impact translation quality, speed, or cost, but it can disrupt site functionality and design. Learn about how word growth impacts the layout and visual aspects of a multilingual site and how to avoid the negative effects.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n\n    <script src=\"https:\/\/fast.wistia.com\/embed\/medias\/do7u0z44r2.jsonp\" async><\/script>\n    <script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script>\n    <div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n        <div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n            <div class=\"wistia_embed wistia_async_do7u0z44r2 seo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n                <div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\">\n                    <img src=\"https:\/\/fast.wistia.com\/embed\/medias\/do7u0z44r2\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<h2><b><span data-contrast=\"none\">What is Word Growth?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Some languages need more\u2014or fewer\u2014words than others to convey the same message. <\/span><span data-contrast=\"none\">This is called word growth or word expansion, and it\u2019s extremely common in translation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">You may not be aware of the site-wide disruptions that can occur when website content is localized for different markets.\u00a0Will the text that is perfectly suited to display on one market\u2019s website still look aesthetically pleasing in another?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The biggest pitfall of word growth is content misalignment from spillage. This is essentially when text spills out of a confined space, like a table, button, or image. This comes across as sloppy and unprofessional, and your website performance will suffer as a result.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Let&#8217;s dive deeper into the impact of word growth.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Effects of Word Growth<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Your origin website\u2019s design and template are likely optimized for your English content. If you don\u2019t account for word growth during website translation, your translated sites will suffer misalignments, broken templates, and credibility loss.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Here are some more ways your business will feel the effects of word growth:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><i>Higher Costs and Time Consumption<\/i><\/p>\n<p><span data-contrast=\"none\">Text expansion means more extensive editing and localization efforts to fit the translated content into the existing design while maintaining usability and readability.\u00a0This can increase the cost and time required for website translation projects, as it may involve redesigning layouts or creating language-specific versions of the site.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"none\">Navigation and Usability Issues<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Longer words and sentences can lead to navigation difficulties, especially in menus, buttons, and other interactive elements.\u00a0This can impair the user experience, making it harder for users to find the information they need or complete actions on the site.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"none\">Mobile Optimization Challenges<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">With the growing importance of mobile browsing, word growth can complicate mobile optimization.\u00a0Longer texts may require more scrolling or lead to formatting issues on smaller screens, detracting from the mobile user experience.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"none\">Cultural Nuances and Misinterpretations<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Beyond the literal expansion of text, the need to adapt cultural references, idioms, and nuances can also contribute to word growth.\u00a0This requires careful consideration to ensure that the translated content resonates with the target audience without causing confusion or offense.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"none\">How to Solve for Word Growth<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Good website translation services will provide a multilingual site that offers a consistent brand message and accurate translations. But GREAT translation providers account for the user experience and website functionality. They consider website design and the effects of localization.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here&#8217;s how they sidestep issues associated with word growth:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">Dynamic Content Localization<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Dynamic content, like images, videos, embedded applications, and forms, often contain text that automated translation tools can\u2019t detect. This means that content will either not be translated or, if it is, the text won\u2019t be adjusted within the design. Be sure this content is adjusted to accommodate word expansion.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">Web Template Adjustment<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You may need to be flexible with your web template design. This includes elements like headers, navigation bars, CTA buttons, graphics, brand elements, search functions, and more. If you aren\u2019t, word growth can result in a sloppy look, resulting in poor UX and negative brand credibility.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"auto\">Human Intervention<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.motionpoint.com\/blog\/the-role-of-ai-and-machine-learning-in-translation\/\"><span data-contrast=\"none\">Machine translation<\/span><\/a><span data-contrast=\"auto\"> offers speed, cost effectiveness, and consistency. However, combining machine translation with human post-editing is the best way to ensure your website won\u2019t suffer from word growth issues. Human linguists can use special visual tools to adjust translation on the fly, preserving the look and feel of your website.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Ensure Your Website\u2019s Quality<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Unaddressed word growth on your website impacts the user experience and tarnishes your brand\u2019s reputation. You worked hard to ensure your origin website functions properly and looks good to your audience.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Let a professional website translation service handle the effects of word growth when localizing.<\/span><span 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00:00:00","post_date_gmt":"2018-12-03 00:00:00","post_content":"    \t","post_title":"How to Streamline Your Multilingual Website Redesign Project","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-to-streamline-your-multilingual-website-redesign-project","to_ping":"","pinged":"","post_modified":"2018-12-03 00:00:00","post_modified_gmt":"2018-12-03 00:00:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1930","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"recommended_article_url_1":"","recommended_blog_2":[{"ID":246716,"post_author":"33893","post_date":"2023-06-10 09:38:46","post_date_gmt":"2023-06-10 13:38:46","post_content":"","post_title":"Content Localization: When, Why, and How to Do It","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"content-localization-when-why-and-how-to-do-it","to_ping":"","pinged":"","post_modified":"2025-06-10 16:35:53","post_modified_gmt":"2025-06-10 20:35:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=246716","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"recommended_article_url_2":"","recommended_blog_3":[{"ID":1994,"post_author":"2","post_date":"2019-03-15 00:00:00","post_date_gmt":"2019-03-15 00:00:00","post_content":"    \t","post_title":"Making the Case for Combining Website Redesign with Localization","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"making-the-case-for-combining-website-redesign-with-localization","to_ping":"","pinged":"","post_modified":"2019-03-15 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00:00:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.motionpoint.com\/?post_type=blog&#038;p=1829","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"banner_image":false,"banner_image_europe":false,"banner_link":"","keep_learning_cards":false,"featured_resource_card":"n\/a","blog_author":[{"ID":2,"user_firstname":"Nathan","user_lastname":"Lucas","nickname":"nlucas","user_nicename":"nlucas","display_name":"Nathan Lucas","user_email":"nlucas@motionpoint.com","user_url":"","user_registered":"2020-04-08 17:01:46","user_description":"Nathan Lucas is a web developer who enjoys bringing to life the ideas and concepts of the marketing and sales team. If they can dream it, he can build it. When he\u2019s not working, he enjoys being a husband and father, adventures in the great outdoors, fitness, and art!","user_avatar":"<img src=\"?1768508273\" class=\"gravatar avatar avatar-96 um-avatar um-avatar-uploaded\" width=\"96\" height=\"96\" alt=\"Nathan Lucas\" data-default=\"https:\/\/www.motionpoint.com\/wp-content\/plugins\/ultimate-member\/assets\/img\/default_avatar.jpg\" onerror=\"if ( ! this.getAttribute('data-load-error') ){ this.setAttribute('data-load-error', '1');this.setAttribute('src', this.getAttribute('data-default'));}\" loading=\"lazy\" \/>"}],"docs_short_description":"","docs_keywords":"","doc_social_media_caption_1":"A sloppy website design can impact performance. Don't compromise the look and feel of your multilingual site by ignoring word growth. Not sure how? Check out this guide on avoiding the pitfalls of word expansion in website translation.","doc_social_media_caption_2":"","doc_social_media_caption_3":"","doc_social_media_caption_4":"","doc_social_media_caption_5":"","doc_id":"52212","meta_title":"Word Growth in Website Translation","meta_description":"How to fix the effects of word growth and expansion.","meta_keywords":"multilingual, website, word, growth, expansion, web, design, user, experience, ux, translation, translator"},"_links":{"self":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog\/247518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/types\/blog"}],"wp:attachment":[{"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/media?parent=247518"}],"wp:term":[{"taxonomy":"blog_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/blog_categories?post=247518"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/resource_categories?post=247518"},{"taxonomy":"targeted_localized_audience","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/targeted_localized_audience?post=247518"},{"taxonomy":"document_categories","embeddable":true,"href":"https:\/\/www.motionpoint.com\/wp-json\/wp\/v2\/document_categories?post=247518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}