{"id":247258,"date":"2023-12-21T10:30:08","date_gmt":"2023-12-21T15:30:08","guid":{"rendered":"https:\/\/www.motionpoint.com\/?post_type=customers&p=247258"},"modified":"2023-12-21T13:15:46","modified_gmt":"2023-12-21T18:15:46","slug":"edmonton-international-airport","status":"publish","type":"customers","link":"https:\/\/www.motionpoint.com\/customers\/edmonton-international-airport\/","title":{"rendered":"Edmonton International Airport"},"template":"","client_categories":[42],"industry_categories":[177],"resource_categories":[39,23,18],"geographic_region":[57],"targeted_localized_audience":[60],"document_categories":[143,171],"class_list":["post-247258","customers","type-customers","status-publish","hentry","client_categories-case-studies","industry_categories-airport","resource_categories-content-type-case-study","resource_categories-role-marketer","resource_categories-topic-website-translation","geographic_region-americas","targeted_localized_audience-us","document_categories-customer-story-case-study","document_categories-marketer"],"acf":{"case_study_title":"Edmonton International Airport Achieves Multilingual Compliance with MotionPoint","translate_this_case_study":"YES","hover_summery_text":"","background":"","objective":"

Complying with Canada’s Official Languages Act<\/h2>\n

Edmonton International Airport (YEG) is more than just an airport. The team behind YEG is known for its dynamic approach to business and customer service, and in recent years, the airport has become a hub for international business and a positive force in the community of Alberta, Canada. But recently, YEG faced a significant challenge: complying with Canada’s Official Languages Act by providing all of its website content in both of the national languages: English and French.<\/p>\n

To solve the challenges posed by Canada\u2019s new laws, YEG turned to MotionPoint’s innovative website translation technology. This case study will explore how tools of MP Concierge<\/a> have revolutionized YEG’s digital engagement strategy.<\/p>\n

The Challenge<\/h2>\n

YEG’s primary challenge was ensuring its website and social media content were available in both English and French, adhering to regulatory requirements aimed at providing consistent user experiences to Canada\u2019s English and French speaking populations: “Making sure our social goes out in both English and French, and that our website is perfectly and completely translated to French, is a big part of my job and our corporate responsibility,\u201d explained Eric Silver, YEG\u2019s Digital Engagement Lead. Previously, YEG handled any translation needs manually in-house, but with this much larger scope of work, the organization knew they needed a website translation solution that would allow for more automation, more reliability, and at a quicker rate.<\/p>\n","story_solution":"

Achieving Compliance with MotionPoint<\/h2>\n

MotionPoint stepped in with a solution that was more than just a translation service. MotionPoint\u2019s website translation technology offered a blend of automation and human expertise, ensuring not only linguistic accuracy but also cultural relevance. Silver noted, “The Beyond Word Services aspect of MotionPoint was a big selling point for us, offering a combination of automated translation technology with real human interaction and oversight.”<\/p>\n

In addition to the proxy technology, which translates and deploys nearly 98% of new content added to the YEG site within 24 hours, the customer support and services have made a massive impact on YEG\u2019s internal teams. In fact, the team at YEG trusts MotionPoint\u2019s Beyond Word Services so much after years of work with them that they rarely worry about making edits to translations. \u201c”The peace of mind I get knowing I don\u2019t need to double check our translations is a direct result of MotionPoint’s amazing Beyond Word Services team, whom we consulted with throughout the process of filling out our translation glossary and style guide,\u201d said Silver.<\/p>\n

Implementation<\/h2>\n

The implementation of MotionPoint’s technology at YEG marked a significant shift from manual, contracted translations to a more streamlined, tech-driven approach. Specifically, the Market Manager tool that enabled YEG to autonomously manage translations, particularly for dynamic content, such as flight statuses, and promotional materials, such as graphics, pdf reports, and embedded videos. “Market Manager has been fantastic for us, allowing us to handle translations ourselves efficiently,” said Silver.<\/p>\n

Results<\/h2>\n

The adoption of MotionPoint’s solution yielded impressive results:<\/p>\n

    \n
  • Cost Savings: $1,755,284.60 saved in 2023<\/strong> by leveraging Adaptive Translation to translate approximately 8,776,423 words. Savings calculated in comparison to average human translation costs.<\/li>\n
  • Cost Savings: Over $1,500\/yr and countless hours saved<\/strong> by leveraging Market Manager. Eric Silver highlighted: “Using Market Manager, we’ve seen huge cost savings due to being able to swap out links, videos, and images on our website without needing to submit tickets.\u201d<\/li>\n
  • Efficiency: 98% of YEG\u2019s translations are completed within 24 hours.<\/strong> “We appreciate the fast turnaround is good, and the text is always accurate,” said Silver.<\/li>\n
  • Regulatory Compliance: The solution ensured full compliance with the Official Languages Act<\/strong>. Future Plans<\/li>\n<\/ul>\n

    Looking ahead, YEG plans to expand its collaboration with MotionPoint. “In 2025, we’re aiming for a website redesign and increasing the scope of our partnership with MotionPoint by including additional web properties,” shared Silver.<\/p>\n

    Conclusion<\/h2>\n

    Edmonton International Airport’s partnership with MotionPoint exemplifies how technology can transform language translation into a strategic asset. Silver summarized: “By partnering with MotionPoint we’ve met our regulatory requirements and enhanced operational efficiency and customer engagement, setting a new standard in the aviation industry.”<\/p>\n","story_outcome":"","case_study_video_embed_id":"","set_as_featured_video":"NO","story_hero_image":{"ID":247270,"id":247270,"title":"YEG logo","filename":"YEG-logo.jpg","filesize":77111,"url":"https:\/\/www.motionpoint.com\/wp-content\/uploads\/YEG-logo.jpg","link":"https:\/\/www.motionpoint.com\/customers\/edmonton-international-airport\/yeg-logo\/","alt":"A logo that reads \"YEG Edmonton International Airport\" in blue letters","author":"33895","description":"","caption":"","name":"yeg-logo","status":"inherit","uploaded_to":247258,"date":"2023-12-21 15:38:02","modified":"2023-12-21 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